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Las Vegas company tests fast-enroll application for players cards

A Las Vegas-based software company has developed an iPod Touch application and scanner that allows casino employees to approach customers on the casino floor and enroll them in players card programs within seconds.

It is the first product for privately held Playersoft Technologies, the company’s president said.

“I’ve been in this business for more than 20 years. I’m a tech guy and people have been asking for this,” said Playersoft Technologies President Tony de Leon.

The company was founded in August. De Leon said he expects to expand to gambling markets in Asia and Europe later this year.

Players card programs allow customers to collect discounts, and casinos to track customer play, but customers often have to wait to have personal information entered into a database.

Past efforts to sign up members on a casino floor were hampered by a lack of technology even though some casinos tried remote terminals that were too big and hard to use on the casino floor, he said.

The new system works, de Leon says, by using an application for Apple iPods, iPhones or iPads and a small scanner to swipe a driver’s license and download information to the resort’s network.

“It takes about 10 seconds to sign someone up,” said de Leon, adding that employees could either carry pre-coded cards or send data to a remote printer on the casino floor.

He said the development and testing stage has taken several months, but the system won’t be released until the IGT Users Conference that will be held June 29-30 in Las Vegas.

De Leon also said one resort is currently testing his company’s system but he declined to identify the company or the costs associated with its development.

Matthew Morgan, vice president of operations at Playersoft Technologies, said he is confident the company’s system would be essential to keep customers “engaged with the casino brand, increase player loyalty and deliver the right marketing options to keep them coming back.”

Contact reporter Chris Sieroty at
csieroty@reviewjournal.com or 702-477-3893.

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