Latest gaming technology exhibited at G2E not always so new

Slot machines with 3D visuals. Multi-player games with arcade themes like Pac-Man. Illuminated, towering slot machine cabinets with images of movie characters.

For many guests at this year’s Global Gaming Expo, it’s all old news.

“Everything’s kind of the same,” said Kristine Clemons, who works in email marketing for iGaming provider GAN in Las Vegas, as she toured slot machines on the show floor. “Basically, just the pictures change.”

The G2E conference gives vendors an opportunity to show off the latest gaming technology, but some of the attendees at the 2018 G2E said they were underwhelmed by this year’s technology.

Same old, same old

“There’s a fair amount of similarity,” said Benjamin Sutherland, co-founder and CEO of San Francisco-based game development studio Present Creative. He said some machines on the show floor had fallen into old routines. He pointed out a fruit-themed jackpot game standing nearby.

“It looks great, but it looks like any other fruit game,” he said. “There’s a particular customer type who wants more of the same. … So it makes sense that there’s a lot of safe plays going on here.”

Rom Hendler, founder and CEO of travel and hospitality company InnoVel Travel Tech in Israel, decided not to attend G2E this year because he believes the expo’s technology is “more or less the same” every year.

“The gaming industry is not really going through disruption,” he said via email. “Disruption is the mother of all innovation since it forces you to adopt.”

Hendler said executive directors are often too focused on margins, immediate threats and expansion. New technology often falls to the wayside.

“(Innovation) is a cost center for them at best,” Hendler said. “We need to become more attractive than other (industries) for emerging technologies. … We need to go out to look for those technologies and not wait for them to come to us.”

A slow change

Michael Richards, managing director of investment bank Merit Harbor Capital in Seattle, said he didn’t see any drastic changes on the show floor this year. But he believes the gaming industry has been innovative, even if it has been a slow change. He said skills-based games and slot machines have been some of the most creative in finding ways to target younger generations.

“It’s a very innovative industry recently,” he said. “Not year-to-year, but compared to seven or eight years ago, it’s slowly innovative … As a new generation of millennials and players that don’t play as much of the traditional games like craps or roulette or horse racing, they’re trying to find a lot of new ways to appeal.”

Jay Sevigny, the president of VGT, an Aristocrat company, said the company has been bringing in innovations to the floor, such as a bar top game with a new cabinet design.

“I think we all come here looking to see what innovation is coming to the market,” he said. “There’s a lot more than games here, too. There are a lot of people bringing new technologies for the industry to incorporate into the way we run our business.”

First-time attendees

One of the new names exhibiting this year was one familiar to arguably every attendee of G2E.

Google ran one of the smaller booths on the show floor. Representatives from the tech giant and its partners showed a digital whiteboard that uses Google’s internet storage services and hawked Google’s artificial intelligence product for call centers

“Hospitality is an area where we can really grow,” said William Nilli, a partner manager for BenQ, which works with Google on the digital whiteboard product. “We want casino operators to see the possibilities.”

A couple of exhibitors said they found success at other trade shows and decided to finally go directly to the casino operators.

Las Vegas resident Cory Gamberg brought a batch of his LED-lit poles. He hoped to persuade casino operators to put the poles at their nightclubs, bars and restaurants. He also wants to try to sell them to airports and banks.

“I’ve really found success at these trade shows,” the Lytepost president said. “It helps to bring someone over and say, ‘see what my product can do for you.’”

Not every new vendor tried to appeal to attendees’ eyes and ears.

Michael Schmidt had different size models of his OdorStop product blowing at his exhibit booth.

Schmidt, based in Hamburg, New York, wanted to add more customers to his generators of ozone, used to deodorize and sanitize large spaces from mold, mildew, tobacco, smoke and other smells.

Schmidt said he counts MGM Resorts among his customers.

“We’ve been doing great so far,” he said. “Some people I’m confident will make purchases after the show. Some people are just buying units off me with cash. It’s a real surprise.”

Contact Bailey Schulz at or 702-383-0233. Follow @bailey_schulz on Twitter. Contact Wade Tyler Millward at 702-383-4602 or Follow @wademillward on Twitter.

Dig This opens new location In Las Vegas
Remember when you were a kid and played with construction toys in the sand box? Dig This Las Vegas has the same idea, except instead of toy bulldozers, you get to play with the real thing. (Mat Luschek/Review-Journal)
Town Square developer Jim Stuart building again in Las Vegas
Las Vegas’ real estate bubble took developers on a wild ride, something Jim Stuart knows all too well. (Las Vegas Review-Journal)
Salon opens at Veterans Village
T.H.E. Salon, owned by Nicole Christie, celebrated their opening at the Veterans Village with a ribbon cutting ceremony.
Southwest Airlines considering Las Vegas-Hawaii flights
Southwest Airlines CEO Gary Kelly says the airline is "very focused" on Hawaii. Hawaiians have a strong presence in Las Vegas.The city’s unofficial status is “Hawaii’s ninth island.” In 2018, at least 2,958 people from Hawaii moved to Nevada. Of those, 88.7 percent moved into Clark County, according to driver license surrender data. According to the Las Vegas Convention and Visitors Authority, 310,249 people came to Las Vegas from Hawaii in 2018.
Fewer Nevadans are celebrating Valentine's Day
Fewer Nevadans are celebrating Valentine's Day. About 1.2 million Nevadans are expected to celebrate this year, a 5 percent drop from 2018. A growing number of people consider Valentine’s Day over-commercialized. Others weren’t interested in the holiday or had nobody to celebrate with. But spending is expected to rise. Those who do celebrate are buying for more people. The average American is expected to spend about $162 this year for Valentine’s Day, a 57 percent jump from a decade prior. Katherine Cullen, director of industry and consumer insights at NRF
Foreclosures of mansions in Las Vegas
Las Vegas was ground zero for America's foreclosure crisis after the housing bubble burst. (Eli Segall/Las Vegas Review-Journal)
Rick Helfenbein talks about the impact of tariffs on the clothing industry
MAGIC fashion convention showcases men's clothing trends
The MAGIC fashion convention has come to Las Vegas at the Mandalay Bay Convention Center to showcase some of the hottest clothing trends for men. (Nathan Asselin/Las Vegas Review-Journal)
Allegiant Air flight attendants learn how to handle a water landing
Field instructor Ashleigh Markel talks about training prospective flight attendants for Allegiant Air getting live training with a raft for a water landing at the Heritage Park Aquatic Complex in Henderson on Monday. (John Hornberg/Las Vegas Review-Journal)
Smith & Wollensky CEO Michael Feighery speaks
Smith & Wollensky CEO Michael Feighery speaks about the new Smith & Wollensky restaurant coming to the Grand Canal Shoppes at The Venetian in Las Vegas.
Smith & Wollensky CEO Michael Feighery speaks
Smith & Wollensky CEO Michael Feighery speaks about the new Smith & Wollensky restaurant coming to the Grand Canal Shoppes at The Venetian in Las Vegas.
Smith & Wollensky CEO Michael Feighery talks about Las Vegas return
Michael Feighery, CEO of Smith & Wollensky Restaurant Group, discusses the restaurant's upcoming return to the Las Vegas Strip.
Apartments to Come to Hughes Center
Developer Eric Cohen discusses his current building project at the Hughes Center office park in Las Vegas, Thursday, Jan. 31, 2019. Caroline Brehman/Las Vegas Review-Journal
Stratosphere to rebrand to The STRAT
The Stratosphere, a 1,150-foot-tall property in Las Vegas will be renamed The STRAT Hotel, Casino and Skypod.
Local designers’ picks for the Las Vegas Market
The trends that local interior designers are noticing at the Las Vegas Market this year. (Rachel Aston/Las Vegas Review-Journal)
Trends in bath products at Las Vegas Market
Camille Herd, the showroom manager for European Bath Kitchen Tile & Stone, talks about the popularity of free-standing bath tubs. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae
Kitchen trends at Las Vegas Winter Market
Las Vegas Winter Market displayed kitchen trends that mirror common dining accessories at Strip eateries. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae
Emerging trends in gifts at Las Vegas Market
Julie Smith Vincenti, curator for the First Look showroom tour on gifts and lifestyle, talks about the emerging trends in those categories for this season. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae
Las Vegas house prices are rising
Southern Nevada home prices were up 12 percent year-over-year in November.
Caesars Republic Scottsdale
Caesars Entertainment Corp. is building its first non-gaming hotel in the United States in Scottsdale, Arizona. (Caesars Entertainment Corp.)
Interior designer Mikel Welch talks about trends for Las Vegas Market
Interior designer Mikel Welch, who also is the on-camera designer for TLC’s Trading Spaces, discusses the trends he sees for the 2019 Las Vegas Winter Market. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae
SHOT Show 2019: MEGGITT Virtual Training
MEGGIT showcases its virtual training system at SHOT Show 2019 in Las Vegas.
MGM delivers 700 meals to TSA workers at McCarran
Chefs at Garde Manger at Mandalay Bay provided 700 meals to federal employees who are affected by the government shutdown. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
SHOT Show 2019: A "nonsemi-automatic” weapon
Brandon Dunham of Nevada-based Franklin Armory show off the company’s new rifle prototype it calls a “nonsemi-automatic” weapon. The gun does not use a gas system to fire.
Las Vegas-based concrete repair company knows how to beat the heat
ART Concrete Solutions, a Las Vegas concrete-repair firm, addresses the challenges of construction in the extreme heat and sun of Las Vegas. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Las Vegas based company brings color to concrete in the desert heat
Semco Modern Seamless Surface, a Las Vegas surface engineering company, knows how to put color in concrete construction in the Vegas heat. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Fun photo booth at World of Concrete
World of Concrete show at the Las Vegas Convention Center sponsored by DeWalt gives conventioneers a chance for photos with giant tools. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
SHOT Show 2019: Laserstar Technologies
Laerstar Technologies showed off their laser engraving machines, that can be used to personalize anything from guns and knives, to medical tools and household items. (Mick Akers/Las Vegas Review-Journal)
World of Concrete Show has big equipment on display
World of Concrete Show has big equipment on display at the Las Vegas Convention Center including an impact crusher, concrete pump and a self-erecting portable concrete batch plant. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Shot Show 2019: Kalashnikov USA shows off new products
Jonathan Mossberg of Kalashnikov USA talks about new products on display at Shot Show 2019 in Las Vegas.
News Headlines
Home Front Page Footer Listing
You May Like

You May Like