Updated August 2, 2023 - 10:32 am
Organizers of CES 2024 are out to show attendees that they’re worth it.
Nicolas Hieronimus, CEO of L’Oréal, has been announced as the keynote speaker for the annual four-day tech trade show in Las Vegas.
It will be the first-ever keynote from a beauty company, according to a CES news release.
L’Oréal is a nine-time CES Innovation Award honoree. Its keynote will demonstrate how the company’s ongoing technology transformation ensures that it remains prepared for a future of its business that is at once physical, digital and virtual.
“L’Oréal envisions a future where no one feels left out by beauty trends, because they will have the power to create their own trends — whenever, wherever — with products and tools inspired by their own stories, experiences and identity,” Hieronimus said in the release.
The show hosted more than 3,200 exhibitors, including 1,000 startups, across 2.2 million net square feet of convention space at the Las Vegas Convention Center and The Venetian Expo.