Dramatic new look readied for Red Rock Resort

Station Casinos President Steve Cavallaro said Red Rock Resort was designed with an “old school mentality.”

The customer should be able to get somewhere on the property only from inside the casino.

Times have changed.

With a 1.6 million-square-foot regional shopping center scheduled to open within walking distance across Summerlin Centre Drive in October, Red Rock Resort will undergo its largest, costliest renovation since Station Casinos opened the property in April 2006 at an eye-popping cost of $925 million. A lavish party featuring a private concert by Grammy-winning performer Sting marked the opening.

Station Casinos designers will create a “restaurant row” along the property’s entrance that fronts Charleston Boulevard. The space will include outdoor entrances and patio seating for four new restaurant concepts. The restaurants will be linked by an outdoor pedestrian walkway that includes landscaping and water features.

On the other side of the building, across from the under-construction Shops at Summerlin, a new parking and drop-off area will be created. Also Station Casinos will enhance an entrance to Red Rock Resort between the food court and movie theaters. The entrance will serve as the connection to the shopping center, with an landscaped walkway and other design elements.

Cavallaro said Red Rock Resort will benefit from the increased customer traffic associated with the mall. The relationship between Green Valley Ranch Resort and The District serves as a case study.

“We saw a material benefit to business at Green Valley Ranch (Resort) when The District opened and we expect the same positive effect at Red Rock,” Cavallaro said.

Red Rock Resort has been an island in the middle of Summerlin Centre since 2008, when construction on the mall halted. The recession and a bankruptcy filing by developer General Growth Properties kept the project at bay until 2013. Developer Howard Hughes Corp. was spun off from General Growth and restarted the development.

Station Casinos budgeted $35 million for its six-month construction project, which includes renovating T-bones Chophouse, upgrading 26 of the property’s suites and remodeling Red Rock’s 25,000-square foot spa.

Red Rock’s hotel lobby area and the Lucky Bar were remodeled recently and the former Cherry Nightclub was converted into event space.

“We were at an inflection point where it was time to freshen the offering,” Cavallaro said.

Station Casinos doesn’t break out quarterly results by individual property. But the company considers the 800-room Red Rock Resort its flagship.

“Red Rock continues to be a very strong performer in our portfolio,” Station Casinos Chief Financial Officer Marc Falcone said. “I think it’s fair to say it’s the most significant contributor to the company overall. This is a way to provide more amenities and diversify the offerings to our guests in Summerlin.”

The project’s completion is expected by the end of October. By then, Falcone said, every aspect of Red Rock except the standard guest rooms will have been enhanced.

“We’re going to address the guest rooms over the next few years,” Falcone said.

ACCESS FROM PARKING LOT

When Yard House opened at Red Rock in 2010, replacing Texas-style barbecue Salt Lick, the restaurant changed the perspective of Station Casinos operators. Yard House created a primary entrance off the parking lot with a secondary entrance from the casino. The restaurant also opened an outdoor patio.

Yard House was a success from Day One.

“The convenience of having direct access from the parking lot helped them,” Cavallaro said. “We started taking a hard look at that.”

The concept was solidified when Lucille’s Smokehouse opened last year with a similar costumer convenience concept.

“The main thing is that we listened to our guests,” Cavallaro said, “and we’ve seen these outdoor patio seatings worked out quite well.”

Red Rock closed two restaurants recently for the renovation, Japanese-themed Hachi and hamburger place LBS. Mexican-themed Cabo was closed a year ago in favor of Lucille’s.

Station Casinos is bringing in four new dining concepts, including two restaurants from outside operators.

The Sandoval brothers of Chicago will bring a branch of their Zagat Award-winning Mercadito to Red Rock. The restaurant serves traditional Mexican cuisine with modern twists. The beverage menu includes variations of classic cocktails and an extensive tequila list.

“It’s a high-energy place,” said Cavallaro, who visited the Chicago location with other Station Casinos officials. “It will bring in a good crowd and fun atmosphere.”

The Light Group, a Las Vegas-based hospitality company best known for its nightclubs and restaurants at Strip properties owned by MGM Resorts International, will operate a yet-to-be-named restaurant along the row, which will feature a small-plates menu, craft beers and an extensive wine list.

Station Casinos will open a noodle bar between the Grand Cafe and the high-limit gaming area and will replace Terra Rossa with a new Italian-themed concept.

“We have always believed there is a pent-up demand in Summerlin for high-quality restaurant operations,” Falcone said.

MALL A DRIVER OF CHANGE

The Shops at Summerlin’s planned October opening prompted Red Rock Resort’s renovations.

The Shops, an open-air, pedestrian-friendly district, will inlcude Macy’s, Dillard’s, Nordstrom Rack, Michael Kors, Sur La Table and Trader Joe’s among the 125 stores, restaurants and entertainment venues.

Cavallaro said Red Rock Resort will market to the center’s visitors, and to expected 2,000 employees that will work in the location, which is one reason the entrance at casino will be enhanced.

“We want to create a natural link between the center and Red Rock,” Cavallaro said. “This will make the property more accessible from the back side.”

Kevin Orrock, vice president of master-planned communities for The Howard Hughes Corp. said the center expects to attract 25,000 to 35,000 customers daily. It will also benefit from the influx of patrons from Red Rock Resort.

“There is a great connectivity and a symbiotic relationship between the two properties,” Orrock said. “We understand the advantage of having a great neighbor across the street.”

Cavallaro and Falcone said Red Rock isn’t the only Station Casinos property that will see upgrades in the coming year. The company plans changes to Green Valley Ranch Resort, is adding a steakhouse to Palace Station and is adding new flooring to Boulder Station.

“The idea is to keep the properties fresh,” Cavallaro said.

Contact reporter Howard Stutz at hstutz@reviewjournal.com or 702-477-3871. Follow @howardstutz on Twitter.

ad-high_impact_4
Business
Goodwill of Southern Nevada
Under CEO John Helderman, Goodwill of Southern Nevada has expanded its services including the new home of Goodwill’s Veteran Integration Program. Free job services are paid for by revenues generated by Goodwill's retail stores. In 2017, the sale of donated goods allowed Goodwill of Southern Nevada to train more than 17,000 job seekers. More than 2,500 of those found local jobs. (Las Vegas Review-Journal)
Little bat company on verge of MLB deal
Larry Thein, part owner and one of only three employees of the Tat2 Bat Company of Davenport, Iowa, made the company's first bat in a hog barn. He spoke of the humble origins during a trade show at the Baseball Winter Meetings in Las Vegas, Nev., on Dec. 12, 2018. (Ron Kantowski/Las Vegas Review-Journal)
Texas Roadhouse opens in North Las Vegas
Texas Roadhouse has opened at on Craig Road at Bruce Street in North Las Vegas as part of an emerging "restaurant row." (K.M. Cannon/Las Vegas Review-Journal)
Holiday Parade Lights Up Downtown Summerlin
Holiday parade lights up Downtown Summerlin every Friday and Saturday night through Dec. 22.
Nevada's solar industry on the rebound
In 2015, the Nevada Public Utilities Commission voted in favor of a new tariff structure that reduced net energy metering buyback rates and increased fix fees for residential solar customers.
Apartment complexes selling fast in Las Vegas
Las Vegas’ apartment vacancy rate is among the smallest in the country, and rents are climbing faster than the national average. (LVRJ)
Aristocrat Opens $45M Campus In Summerlin
Aristocrat Technologies Chairman Ian Blackburne discusses the company's growth. (LVRJ)
Sunrise Hospital celebrates 60 years
Sunrise Hospital opened its doors to patients on Dec. 15, 1958. Employees of more than 35 years celebrated at a luncheon Wednesday, Dec. 12, 2018. Jessie Bekker/ Las Vegas Review-Journal.
Maya Cinemas to open soon in North Las Vegas
Moctesuma Esparza, CEO of Maya Cinemas, talks about the newest location in North Las Vegas, set to open Jan. 10. The aim of the theatre chain is to serve latino-centric, underserved communities.
Holiday shopping and returns make this the busiest time of year for UPS
The UPS Las Vegas South facility is the company's busiest pre-load operation in the country, and it's even busier this time of year. (K.M. Cannon/Las Vegas Review-Journal)
Primm’s outlet mall has fallen on hard times
The mall, attached to Primm Valley Resort, opened in 1998. Back then, it was a “textbook, perfect outlet-center location." But now, Primm’s outlet mall has fallen on hard times. Las Vegas Boulevard has endless shopping spots. And there are other outlet malls that don’t require a hefty drive to the state line. Its mortgage-holder foreclosed on the mall in late September.
Miltary auction at Ritchie Bros. Auctioneers
Humvees, ammo cans, construction equipment, field gear and more is on the auction block Friday and Saturday at Ritchie Bros. Auctioneers. About 10,000 items in all are for sale in what GovPlanet bills as the largest auction of its kind.
Las Vegas residents discuss avoiding holiday scams
Las Vegas residents discuss their donation habits and how they avoid giving money to scam charities during the holiday season. (Bailey Schulz/Las Vegas Review-Journal)
Tesla’s Nevada Gigafactory ahead of economic impact expectations
The Tesla Gigafactory’s economic impact on Nevada has exceeded projections, bringing in more than 7,000 jobs. In 2014, Nevada agreed to give the automotive and energy company $1.3 billion in tax abatements. In return, Tesla promised to meet certain requirements in areas like employment and capital investment. As of June, Tesla has brought in a total of $6.05 billion in capital investment, surpassing the $4.95 billion projection. The original contract gave the company until 2024 to make $3.5 billion in capital investments in Nevada. Derek Armstrong, deputy director of the Governor’s Office of Economic Development.
Land sales near the Las Vegas Raiders stadium
Land around the Las Vegas stadium site has been selling for high prices. A few months before the stadium’s groundbreaking, Global Trust Group acquired a 2.5-acre parcel just north of the stadium site. The property sold for $7.25 million, or $2.9 million an acre. Osprey Real Estate Capital and Huntington Hotel Group acquired a 2-acre industrial site just west of the stadium site in late November. The property sold for $6.5 million, or $3.15 million per acre. That's roughly 12 times the average price of land in the valley this year as tracked by Colliers International.
T-Mobile Tech Experience Truck parks in Toshiba Plaza at T-Mobile Arena
The Tech Experience Truck is a state-of-the-art showroom on wheels, with demonstrations that put connected drones, smart cities, augmented/virtual reality and smart tracking. The exhibit shows new wireless technology – including 5G and the Internet of Things (IoT). (K.M. Cannon/Las Vegas Review-Journal)
Steve Siegel, CEO of the Siegel Group, speaks about helping families and other needy residents
Steve Siegel, CEO of the Siegel Group, speaks about helping families and other needy residents to keep them from teetering off into homelessness. Bizuayehu Tesfaye/Las Vrgas Review-Journal @bizutesfaye
Crowds camp out for Chick-fil-A opening
Dozens of customers camped out 24 hours ahead of the 6 a.m. Thursday opening of the new Chick-fil-A on Rainbow Blvd.
Cheapest listings for sale in Las Vegas
Listed for $39,990, 585 S. Royal Crest Circle, Unit #9 is one of the cheapest homes currently listed for sale in Las Vegas. (Caroline Brehman/Las Vegas Review-Journal)
MGM's sports betting deals
MGM Resorts International signed a sports betting sponsorship agreement with the NBA in July It was the first professional sports league to have official ties with a legal sports betting house. The deal came just two months after the U.S. Supreme Court overturned a law prohibiting sports betting in most states. In October, MGM became the first gaming company to sign a sports betting partnership with the NHL. In November, MGM became the first gaming company to sign a sports betting partnership with the MLB. Financial terms of Tuesday’s deal and earlier partnerships have not been announced.
Terry Miller discusses Convention Center
Project Manager Terry Miller explains the phases of Convention Center construction.
Zappos treats their team members on Cyber Monday
Zappos rolls out a variety of food, drinks and special activities for all team members at their downtown Las Vegas headquarters for Cyber Monday. (K.M. Cannon/Las Vegas Review-Journal)
Team Hybrid at the 2019-Model Motor Trend International Auto Show
Among the companies showing off the 2019 model cars, Team Hybrid shows off its modified cars. Las Vegas resident David David talks about the team, which is in its ninth year exhibiting at the show, and his show car.
Black Friday Shoppers at downtown Summerlin and at the Arsenal
Black Friday shoppers at downtown Summerlin and at the Arsenal. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfYe
Black Friday shopping in Las Vegas
Black Friday sale shopers express their shopping experience. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Las Vegas Livestock recycling Strip food waste
Las Vegas Livestock collects and recycles food from many Las Vegas Strip companies. (Nicole Raz/Las Vegas Review-Journal)
Black Friday at Fry's
Shoppers line up for deals early on Black Friday at Fry's Electronics on Las Vegas Boulevard South. (Mat Luschek/Las Vegas Review-Journal)
Black Friday shoppers at Best Buy at 5 am
Black Friday shoppers at Best Buy at 5 am on Nov. 23. (Mat Luschek/Las Vegas Review-Journal
Black Friday - 1am Closing Time
Quiet night.
Black Friday - 12:30am - Best Buy Arroyo Crossing
TOP NEWS
News Headlines
Home Front Page Footer Listing
Circular
You May Like

You May Like