Forever 21 opens new bi-level store in Fashion Show mall

A California-based apparel business is opening its flagship Las Vegas store at Fashion Show mall today, taking 126,000 square feet of retail space that was leased but never occupied by Lord & Taylor when the Strip shopping mall expanded in 2002.

It will be the largest store in Nevada for Forever 21, a brand retailer that specializes in lifestyle clothing and accessories targeted toward the text-messaging generation of consumers.

Forever 21, which was established in 1984, has 480 stores nationwide, including stores at the Meadows, Boulevard and Galleria at Sunset malls in the Las Vegas Valley. The company in June opened a tri-level, 90,000-square-foot store in New York’s Times Square.

The Fashion Show store will create 650 full- and part-time jobs in Las Vegas, which is facing record-high 14.5 percent unemployment.

Forever 21 Executive Vice President Larry Meyer said he feels good about a couple of factors in opening the new store, foremost of which is being in the Fashion Show mall.

“It’s where everyone shops,” Meyer said from company headquarters in Los Angeles. “They shop at Meadows and Boulevard, but ultimately, if you want selection, you go to Nordstrom or Neiman (Marcus). The Fashion Show has a unique mix of both high-end and midrange retailers.”

Forever 21 is expanding during a time of cautious consumer spending. June retail sales, the National Retail Federation reports, decreased 0.5 percent seasonally adjusted over May and increased 3.3 percent unadjusted year over year.

“We think our concept of high fashion and great value is even more important to an environment that’s sluggish,” Meyer said. “We want to help people be fashionable.”

Fashion Show’s bi-level Forever 21 store, near Bally and Kenneth Cole, introduces a new concept and overall direction for the brand, Meyer said.

The company has spent “many millions” of dollars remodeling the space and bringing it up to code, he said. The expanded store will have 36 cash registers and 132 fitting rooms.

Bill Dunbar of Dunbar Commercial in Las Vegas said Forever 21 is a good example of a retailer that has capital and is trying to take advantage of the market. The retailer took space that had already undergone some tenant improvement work by Lord & Taylor, he said.

“I think Forever 21 is a great retailer that will add to the Fashion Show mix and bring in a younger customer that fits very well with the tourist population,” Dunbar said. “They’ll be a nice crossover for GGP (General Growth Properties) and overall have a nice positive effect.”

General Growth acquired Fashion Show mall from Rouse Co. in 2005. Anchors include Neiman Marcus, Saks Fifth Avenue, Macy’s, Dillard’s, Bloomingdale’s Home and Nordstrom.

Forever 21 brands include Heritage 1981, a lifestyle brand for women; 21Men, a line of fresh, fast fashion for men; Twelve by Twelve, a couturelike aspiration line; Faith 21, an extended-sizes line; Love 21, a contemporary women’s line; HTG81, a children’s line; and Love and Beauty, a cosmetics collection.

“Sometimes we get viewed as just a teen business,” Meyer said. “Only 20 percent of our customers are under 18. Thirty-five (percent) to 40 percent are over 24. In these department stores, we get more customers who enjoy new apparel and enjoy having money left over after they have a new ensemble.”

Forever 21’s business model works by keeping stores exciting with the hottest and most current fashion trends brought in daily, he said.

“We embarked on this department store vision three years ago when we purchased some Mervyn’s stores and expanded our accessories, shoes and kids’ line,” Meyer said.

Contact reporter Hubble Smith at hsmith@reviewjournal.com or 702-383-0491.

Business Videos
Impact of parking fees on visiting the Las Vegas Strip
There are no data showing a relationship between Strip resort and parking fees and the number of out-of-state visitors to Las Vegas. But there are data showing a relationship between Strip parking fees and the number of local visitors to the the Strip. ‘’As a local, I find myself picking hotels I visit for dinner or entertainment, based on whether they charge for parking or not,”’ said David Perisset, the owner of Exotics Racing. ‘’It is not a matter of money, more of principle.’’ A 2018 survey by the Las Vegas Global Economic Alliance found 36.9 percent of Clark County residents reported avoiding parking at Strip casinos that charge for parking. 29.1 percent reported avoiding using any services from a Strip casino that charges for parking.
MGM's sports betting deals
MGM Resorts International signed a sports betting sponsorship agreement with the NBA in July It was the first professional sports league to have official ties with a legal sports betting house. The deal came just two months after the U.S. Supreme Court overturned a law prohibiting sports betting in most states. In October, MGM became the first gaming company to sign a sports betting partnership with the NHL. In November, MGM became the first gaming company to sign a sports betting partnership with the MLB. Financial terms of Tuesday’s deal and earlier partnerships have not been announced.
Faraday puts Las Vegas land on the market
Nearly two years after Faraday Future bailed on its North Las Vegas auto factory, the company has put its land up for sale. (Michael Quine/Las Vegas Review-Journal)
El Cortez owner Kenny Epstein on running the iconic property
Kenny Epstein, owner of the El Cortez Hotel in downtown Las Vegas, talks about Jackie Gaughan mentorship and answers rumors about bodies in the basement at the mob-era casino. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
LVCVA recommends construction of underground people mover
The Las Vegas Convention and Visitors Authority announced the recommendation for an underground people mover for the convention center. The system would have the potential to expand and connect Downtown and the resort corridor all the way to McCarran. (Michael Quine/ Las Vegas Review-Journal)
LVCVA/Boring Company Press Conference
The Las Vegas Convention and Visitors Authority announced a collaboration with Elon Musk's The Boring Company to develop and operate an autonomous people mover system for the Las Vegas Convention Center District.
International Pizza Expo includes green and gluten free
The International Pizza Expo at Las Vegas Convention Center included companies focused on vegan and gluten free, and plant-based pizza boxes. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
International Pizza Expo kicks off in Las Vegas
The first day of the International Pizza Expo at Las Vegas Convention Center is everything Pizza. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
T-Mobile program aids guests with sensory needs
A program at T-Mobile Arena is designed to provide a more sensory friendly experience for guests.
Photo Booth Expo
Danielle May talks about how Simple Booth transformed her Volkswagen bus into a business.
Nevada Gaming Commission's highest fines
The highest fines assessed by the Nevada Gaming Commission, according to commission Chairman Tony Alamo: 1) Wynn Resorts Ltd., $20 million, 2019 2) CG Technology (then known as Cantor G&W Holdings), $5.5 million, 2014 3) The Mirage, $5 million ($3 million fine, $2 million compensatory payment), 2003 4) Stardust, $3 million, 1985 5) Santa Fe Station, $2.2 million ($1.5 million fine, $700,000 compensatory payment), 2005 6) Las Vegas Sands, $2 million, 2016 7) CG Technology, $1.75 million, 2018 8) CG Technology, $1.5 million (also $25,000 in escrow for underpaid patrons), 2016 9) Caesars Entertainment, $1.5 million, 2015 10) Imperial Palace, $1.5 million, 1989 11) Peppermill Casinos, $1 million, 2014
Tiny Pipe Home vs Shipping Crate
A Tiny pipe home was displayed at the International Builders Show this week in Las Vegas.
Auto repair shortage affects Las Vegas
The auto repair industry is facing a national shortage of workers.
Franchising industry booming
Experts say Las Vegas is a hotbed for the franchise industry.
Africa Love owner talks about his store in Las Vegas
Mara Diakhate, owner of Africa Love, gift and decor store, talks about his store in Las Vegas. (Bizuayehu Tesfaye/ Las Vegas Review-Journal) @bizutesfaye
Developer gets approval to build homes at Bonnie Springs
The Clark County Planning Commission has approved a plan to build 20 homes on the site of Bonnie Springs Ranch. (Michael Quine/Las Vegas Review-Journal)
Dig This opens new location In Las Vegas
Remember when you were a kid and played with construction toys in the sand box? Dig This Las Vegas has the same idea, except instead of toy bulldozers, you get to play with the real thing. (Mat Luschek/Review-Journal)
Town Square developer Jim Stuart building again in Las Vegas
Las Vegas’ real estate bubble took developers on a wild ride, something Jim Stuart knows all too well. (Las Vegas Review-Journal)
Salon opens at Veterans Village
T.H.E. Salon, owned by Nicole Christie, celebrated their opening at the Veterans Village with a ribbon cutting ceremony.
Southwest Airlines considering Las Vegas-Hawaii flights
Southwest Airlines CEO Gary Kelly says the airline is "very focused" on Hawaii. Hawaiians have a strong presence in Las Vegas.The city’s unofficial status is “Hawaii’s ninth island.” In 2018, at least 2,958 people from Hawaii moved to Nevada. Of those, 88.7 percent moved into Clark County, according to driver license surrender data. According to the Las Vegas Convention and Visitors Authority, 310,249 people came to Las Vegas from Hawaii in 2018.
Fewer Nevadans are celebrating Valentine's Day
Fewer Nevadans are celebrating Valentine's Day. About 1.2 million Nevadans are expected to celebrate this year, a 5 percent drop from 2018. A growing number of people consider Valentine’s Day over-commercialized. Others weren’t interested in the holiday or had nobody to celebrate with. But spending is expected to rise. Those who do celebrate are buying for more people. The average American is expected to spend about $162 this year for Valentine’s Day, a 57 percent jump from a decade prior. Katherine Cullen, director of industry and consumer insights at NRF
Foreclosures of mansions in Las Vegas
Las Vegas was ground zero for America's foreclosure crisis after the housing bubble burst. (Eli Segall/Las Vegas Review-Journal)
Rick Helfenbein talks about the impact of tariffs on the clothing industry
MAGIC fashion convention showcases men's clothing trends
The MAGIC fashion convention has come to Las Vegas at the Mandalay Bay Convention Center to showcase some of the hottest clothing trends for men. (Nathan Asselin/Las Vegas Review-Journal)
Allegiant Air flight attendants learn how to handle a water landing
Field instructor Ashleigh Markel talks about training prospective flight attendants for Allegiant Air getting live training with a raft for a water landing at the Heritage Park Aquatic Complex in Henderson on Monday. (John Hornberg/Las Vegas Review-Journal)
Smith & Wollensky CEO Michael Feighery speaks
Smith & Wollensky CEO Michael Feighery speaks about the new Smith & Wollensky restaurant coming to the Grand Canal Shoppes at The Venetian in Las Vegas.
Smith & Wollensky CEO Michael Feighery speaks
Smith & Wollensky CEO Michael Feighery speaks about the new Smith & Wollensky restaurant coming to the Grand Canal Shoppes at The Venetian in Las Vegas.
Smith & Wollensky CEO Michael Feighery talks about Las Vegas return
Michael Feighery, CEO of Smith & Wollensky Restaurant Group, discusses the restaurant's upcoming return to the Las Vegas Strip.
Apartments to Come to Hughes Center
Developer Eric Cohen discusses his current building project at the Hughes Center office park in Las Vegas, Thursday, Jan. 31, 2019. Caroline Brehman/Las Vegas Review-Journal
Stratosphere to rebrand to The STRAT
The Stratosphere, a 1,150-foot-tall property in Las Vegas will be renamed The STRAT Hotel, Casino and Skypod.
TOP NEWS
Home Front Page Footer Listing