The third tower at Panorama Towers, formerly known as Panorama North, has been renamed The Martin in a marketing strategy to bolster sales at the 45-story, 372-unit luxury condo development off Interstate 15 at Harmon Avenue.
Like most high-rise condominium projects in Las Vegas, Panorama struggled with sales shortly after construction, with many of the units entering foreclosure or short sale. The original developers were Laurence Hallier and Andrew Sasson.
Panorama Towers’ street address is on Dean Martin Drive, formerly Industrial Road, and the name "Martin" conjures up a feeling of classic Las Vegas with a dose of modern glamour, said Alan Mark of The Mark Co., which is overseeing sales and marketing for the property.
In addition to the new name, the rebranding efforts include a new logo, revamped website, and new sales and marketing materials.
Condo units at The Martin are priced from the $200,000s for one- and two-bedroom floor plans ranging from 1,035 square feet to 1,962 square feet.