In life’s many walks, togs talk

Don’t be fooled by acres of sport coats, dresses, slacks and shoes on the floor of the Las Vegas Convention Center.

MAGIC, the most influential trade show in the fashion industry, really isn’t about clothes.

It’s about advertising.

Manufacturers are advertising to retailers. Retailers want clothes they can sell to consumers. And consumers want something that advertises themselves to their bosses, friends, families and lovers.

“People always want to be noticed,” said Sally Lohan, West Coast content director for Worth Global Style Network. “That is what fashion is all about. You want to tell your story.”

With about 4,000 exhibitors showing off 5,000 brands to approximately 120,000 attendees from 80 countries there’s enough material at the Men’s Apparel Guild in California show for a library of sartorial stories. The event runs through Thursday and is closed to the general public.

In addition to the inside of the convention center, the MAGIC Marketplace includes men’s, women’s and kids’ divisions as well as a division for material and other sourcing products and separate shows called PROJECT and Pool that feature more exclusive items and fashion from up-and-coming suppliers.

Unlike the runways of Paris and New York, clothing at MAGIC is one step away from going to retailers, which means fashion on display this week in Las Vegas will soon be in stores, closets and on regular people.

Lohan is scouting the fashion at MAGIC to produce a cultural snapshot that will be distributed online to subscribers that include everyone from clothing industry pros to automotive designers.

Clothing, she said, is a window into the heads of individuals and the hearts of entire cultures. That makes fashion an important industry for anyone who wants to understand people.

“It goes way beyond clothes,” Lohan said. “This is really tapping into that mind-set.”

Making an article of clothing essential to a particular lifestyle breathes life into what is essentially mass-produced fabric, thread and dyes.

It’s why manufacturers and wholesalers at MAGIC dress up their lines with back stories that use everything from fictional characters to icons that depict different cultures or lifestyles to which consumers aspire.

Designer Bill Lavin still remembers how an offhand comment to a trade publication made the phones ring off the hook from callers who suddenly wanted to buy articles from his Leather Island collection.

“If you wear my shoes to a club you are going to get laid,” is what Lavin said he told the magazine.

The shoes are essentially dressed up versions of Chuck Taylor All Star and Vans sneakers and retail for around $100 or more.

Lavin enhances the soles to provide more support and decorates the outside with pop culture tributes to reggae, jazz, blues and rock music culture, among other influences.

He also sells belts and other accessories featuring similar tributes. The sneakers, however, were the stars of the Leather Island display at MAGIC.

Whether they will be too fashion forward for typical male consumers remains to be seen. Lavin said sometimes his designs get ahead of consumer taste, especially that of American men.

“It takes about six years for an American guy to catch up with what is happening in footwear,” he said. “Celebrities get what I am doing but it is a small club.”

Edgy isn’t the only lifestyle for sale at MAGIC.

Jared Henzlik and a business partner left the Polo company two years ago to start House of Carrington, a company that makes lines inspired by English gentlemen of the 1920s and 1930s. Picture a more stylized, less American version of what’s on sale in a Polo store.

Henzlik said the men even created Andrew Carrington, a fictional character based on diary entries by his partner’s wife’s grandmother. The idea, Henzlik said, is that men and women can wear clothes to make them stand out from, say, a crowd of Las Vegas tourists without appearing to try too hard.

“Nowadays things are getting so casual,” he said. “There is a time and a place for cargo shorts and a knit shirt but it is not everyplace.”

Another fashion firm is tapping directly into the culture of old school Las Vegas to sell a line of jeans. Jack of Spades jeans are lightweight, fashionable and available in 11 colors.

What sets them apart is the flexible fabric that appeals to older consumers but colors and stitching in the shape of a card club that keeps them from looking stodgy. They also come with tags that include a fictional story. The High Roller line, for example, tells a story of an epic five-month poker battle that took place in 1949 at Binion’s Horseshoe.

The story is crafted to pique the interests of wannabe Las Vegas card sharks.

“They want to be a high roller even if they are not,” said Ardie Ulukaya, who showed off the jeans at MAGIC. “That is the person we are after. This is a gambler’s jean.”

Mecum Car Auction in Las Vegas
The Mecum Auctions is held at the Las Vegas Convention Center. Bizuayehu Tesfaye/ Las Vegas Review-Journal @bizutesfaye
Construction underway for new Google Data Center
Henderson is slated to be home to a new Google data center in December 2020. The Governor’s Office of Economic Development approved $25.2 million in tax abatements for Design LLC, a wholly-owned subsidiary of Google. The company plans to build the data center on 64 acres of land on Warm Springs Road west of Boulder Highway.
Anthony Rufo talks about his new product, an in-home digital companion and monitor.
Anthony Rufo talks about his new product, HAPPIE Home technology, an in-home digital companion and monitor designed for unpaid family caregivers that gives personalized alerts, messages and reminders. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Holiday parades help bring shoppers to Downtown Summerlin
Sports Town USA floor manager Angela Gardonio talks about the work that goes into the Downtown Summerlin holiday parades and how they benefit her and other businesses there.
Final vote on CG Technology
Final commission vote on the $2 million settlement for CG Technology.
Happie Home Startup Establishing Headquarters In Las Vegas
Digital companion startup company Happie Home is establishing its headquarters in Las Vegas after receiving tax abatements from the Governor's Office of Economic Development on Nov. 15. (Bailey Schulz/Las Vegas Review-Journal)
A Facebook-branded space inside of Macy’s at the Fashion Show shopping center
A Facebook-branded space inside of Macy’s at the Fashion Show shopping center will showcase 13 small businesses in November and December and seven in January. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
T-Mobile uses ticketing data to plan for event
T-Mobile Executive Director of Arena Operations explains how ticket sales data and demographics help plan staffing, vendors, parking and operations for an event.
Costco opens its doors in southwest Henderson
Costco has opened its fifth Las Vegas-area location near the intersection of St. Rose Parkway and Amigo Street. (K.M. Cannon/Las Vegas Review-Journal)
Las Vegas strip mall and office park
The Krausz Cos. and WG Group bought a strip mall and an office park in Las Vegas for nearly $80 million total. They acquired a portion of Tropicana Beltway Center in the southwest valley for $59 million. They also acquired the Westbay office complex in the Las Vegas Medical District. The buyers are former owners of The Gramercy, a once-mothballed mixed-use project in the Las Vegas suburbs. They sold The Gramercy in phases for more than $100 million.
Mario Barth talks about the growth of the tattoo industry
Celebrity tattoo artist and business owner Mario Barth talks about the growth of the tattoo industry at The World of Tattoo industry trade show at Planet Hollywood in Las Vegas
$7.5M Las Vegas pot dispensary opens near Las Vegas Strip
Planet 13, which bills itself as one of the largest dispensaries in the world, opened to the public Thursday. It has entertainment including an interactive floor and floating orbs. (K.M. Cannon/Las Vegas Review-Journal)
Caesars CEO to step down next year
Caesars Entertainment Corp. CEO Mark Frissora will leave the casino company in February. Frissora has been CEO since July 2015. He was named CEO right after Caesars' operating company filed for Chapter 11 bankruptcy protection Caesars Entertainment emerged from bankruptcy protection in October 2017 Before Caesars, Frissora spent seven years as chairman and CEO of Naples, Fla.,-based Hertz He led the consolidation of the rental-car industry through Hertz‘s acquisition of the Dollar Thrifty Automotive Group.
Planet 13 in Las Vegas adds twist to marijuana dispensary look
Planet 13, which bills itself as one of the largest dispensaries in the world, opened to the public Thursday. The dispensary is located near the intersection of Desert Inn Road and Sammy Davis Jr. Drive, near Trump International, in Las Vegas. Planet 13 has plans in the future for a coffee shop, a tasting room for marijuana-infused beer and wine, a lounge for consuming marijuana on site if that is legalized and space for food.
Caesars Entertainment opening 2 resorts in Dubai
Cove Beach will open on Meraas’ Bluewaters Island in Dubai in November and Caesars Palace Bluewaters Dubai and The Residences at Caesars Palace Bluewaters Dubai will open in December. (Caesars Entertainment)
Bellagio, MGM Resorts International’s luxury hotel turns 20
The more than 3,000-room Bellagio hotel is situated on the site of the former Dunes Hotel. The Dunes was imploded in 1993, and construction of the Bellagio started in 1996. It cost $1.6 billion to build, making it the most expensive hotel in the world at the time. The Bellagio was former Wynn Resorts Ltd. Chairman and CEO Steve Wynn’s second major casino on the Strip after The Mirage. MGM Resorts International acquired the property from Steve Wynn in 2000. (Tara Mack/Las Vegas Review-Journal)
Facial recognition software at G2E – Todd Prince
Shing Tao, CEO of Las Vegas-based Remark Holdings, talks about his facial recognition product. (Todd Prince/Las Vegas Review-Journal)
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Bobby Baldwin to leave MGM
MGM Resorts International executive and professional poker player Bobby Baldwin is set to leave MGM.
Caesars has new armed emergency response teams
Caesars Entertainment Corp. has created armed emergency response teams. They are composed of former military and law enforcement officials. "These teams provide valuable additional security capabilities,” Caesars spokeswoman Jennifer Forkish said. Caesars is hiring Security Saturation Team supervisors, managers and officers, according to LinkedIn. The company did not say how many people it plans to hire for the units. (Las Vegas Review-Journal)
Las Vegas, airlines prepare for CES
CES in January is expected to attract more than 180,000 attendees. (Las Vegas Review-Journal)
AGS partners with Vegas Golden Knights
AGS is the nation’s second-largest manufacturer of Class II slot machines used primarily in tribal jurisdictions. It announced a marketing partnership with the Vegas Golden Knights NHL team. (Las Vegas Review-Journal)
Lehman Brothers bet big on Las Vegas
Lehman Brothers collapsed 10 years ago, helping send the country into the Great Recession.
Fremont9 opens downtown
Fremont9 apartment complex has opened in downtown Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Ross & Snow launches in Las Vegas
Luxury shoe brand Ross & Snow has opened in Las Vegas, featuring "functional luxury" with premium shearling footwear. (Bailey Schulz/Las Vegas Review-Journal)
Remote Identification and Drones
DJI vice president of policy and public affairs discusses using remote identification on drones. (Bailey Schulz/Las Vegas Review-Journal)
Drones and public safety in Nevada
Two representatives in the drone industry discuss UAV's impact on public safety. (Bailey Schulz/Las Vegas Review-Journal)
Frontier Airlines to launch flights from Las Vegas to Mexico
Frontier, a Denver-based ultra-low-cost carrier, will become the first airline in more than a decade to offer international service to Canada and Mexico from Las Vegas when flights to Cancun and Los Cabos begin Dec. 15. (Rick Velotta/Las Vegas Review-Journal)
MGM Resorts International CEO Jim Murren addresses Oct. 1 lawsuits
MGM Resorts International Chairman and CEO Jim Murren addresses criticism his company has received for filing a lawsuit against the survivors of the Oct. 1 shooting. (K.M. Cannon/Las Vegas Review-Journal)
MGM Resorts International opens the doors on MGM Springfield
Massachusetts’ first hotel-casino opens in downtown Springfield. The $960 million MGM Springfield has 252 rooms and 125,000-square-feet of casino. (K.M. Cannon/Las Vegas Review-Journal)
News Headlines
Add Event
Home Front Page Footer Listing
You May Like

You May Like