Corey Holtam smiled and laughed as a group of about five masked men and women in white coveralls smashed his bottles and bludgeoned his printers into pieces Wednesday evening.
Two days before his grand opening, and everything was going as Holtam planned.
Holtam, 27, owns Wreck Room, a new attraction near the intersection of Spring Mountain Road and Valley View Boulevard.
Customers rent one of his four rooms for 30 minutes and can smash a variety of items with bats, clubs, crowbars and hockey sticks.
Wreck Room continues the Las Vegas area’s trend of unusual and thrilling attractions. Local gun ranges and high-performance driving tracks continue to draw international tourists. Last year saw the opening of not one but two ax-throwing businesses. Caesars has invested in a zip line on the Strip.
Holtam’s packages start at $35 for 15 small items and five medium-sized ones. Customers can pay more to smash more and larger items.
Holtam charges $1,000 to destroy a car. He gets some of his electronic items from a recycling company.
He said he got the idea for Wreck Room after working in residential construction. He found joy in smashing unused windows even when his supervisor asked him to stop.
“I couldn’t,” he said. “I wouldn’t.”
Holtam found other such attractions in the country and wanted to bring the concept to Las Vegas.
Family friend Joseph Gallagher, on site to help Holtam before the grand opening, said Holtam has been starting small businesses since he was a teen selling imported sunglasses online.
“He’s always had a knack for this,” Gallagher said.
John Ramous, regional manager for Holtam’s landlord Harsch Investment Properties, said Wreck Room attracted him because no other business like it exists in the valley.
While the hot attraction tenant for shopping centers are escape rooms, where customers solve puzzles to get out of a room under a certain time limit, tourists to Las Vegas come looking for something really unusual, Ramous said.
“People want experiences,” he said. “They want to be entertained. That’s what Vegas does.”
After the group of Holtam’s friends finished their 30-minute smashing session, Holtam walked into the room and observed the carnage.
Glass shards. Exposed circuitry from the ex-printers. The severed handle of a vanquished vacuum cleaner.
It’d take him about 15 minutes to clean the room and have it ready for a future group.
“You guys did good,” he said.