Patrons praise inaugural South by Southwest in Las Vegas

The inaugural Las Vegas South By Southwest in Las Vegas wrapped up this week, and patrons generally praised the experience.

Todd Greene, vice president of marketing for Web hosting company Media Temple, has been a South By Southwest patron as long as the company’s been in business, almost 15 years.

“We’ve had a wonderful relationship,” Greene said.

In March, Media Temple sponsored the closing party for Interactive in Austin, and when they heard about SXSW V2V decided to come to Vegas.

“V2V is a sweet spot for our business,” Greene said. “The opportunity to be one of the inaugural partners, we absolutely wanted to be there.”

The Vegas event focused on entrepreneurs who needed or wanted mentorship, funding and help with their fledgling businesses. About 1,500 people were expected.

Leading up to the fete earlier this week, Media Temple rented a suite on the Cosmopolitan’s 15th floor where it could highlight its new package that includes all the things a new business would need to get started. The company met with existing and potential customers.

“I would say it was extraordinarily successful. We got to interact with a new group of people on a different perspective,” Greene said.

At the Austin event, he said Media Temple is known as a cool company, but the Vegas outpost gave it a chance to connect with a wider audience than just it’s creative class clientele.

For his part, Greene also mentored up and comers Wednesday, and said it was a “hoot and a half.”

“It’s summer camp for smart people,” Greene said.

One attendee, San Francisco-based Buzzstarter uses contests and campaigns to enable brand messages to go viral through incentivized sharing. They’ve already lined up partners with Dove, Axe, Bud Light, Corona Extra, Meijer and Degree.

Alex Gold was at V2V representing the company with investors to look for future clients and partners.

“It was a great opportunity to meet people in the Vegas tech scene,” he said.

The local folks were out in full force.

“It was Vegas’ coming out party,” Gold said.

While at the Cosmopolitan, Buzzstarter was able to get one-on-one face time with people beneficial to the company’s cause, and was able to develop those connections because of the expo’s boutique nature.

“Here it’s very focused and individualized attention. We really benefited from that,” Gold said. “As an early stage startup we need more events like this. Las Vegas needs to do more like this.”

Social media rating tool, Tengrade, made its debut at SXSW V2V. The company’s co-founder and CEO, Ted Werth, flew from Los Angeles to attend.

“The main South by Southwest event is known for having launched many great tech companies,” he said.

Werth said the event “very well,” as he was successful in gaining exposure and building brand name awareness.

Tengrade was the official tool used to give feedback on panels, and was promoted in between sessions via slides in the front of conference rooms. Tengrade and others also handed out reminder cards.

“Now we really go into marketing mode, and user acquisition mode,” Werth said.

Contact reporter Laura Carroll at or 702-380-4588. Follow @lscvegas on Twitter.

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