Prudential Americana president works to help brokerage adapt to shifting market

Gordon Miles started the new year with a new job.

And Miles, recently named president of residential brokerage Prudential Americana Group, Realtors, already has big plans for his position. Miles is busy helping the company put finishing touches on technological advances, move into a 47,000-square-foot building in Seven Hills and work with lenders to find new buyer markets.

It won’t be the first time Miles has helped the brokerage grow. The 25-year real estate veteran will also keep the chief operating officer title he earned when he joined the company in 2007 to improve marketing, slash paperwork and guide the launch of continuing-education school Americana Academy.

Miles talked recently about what he sees in the year ahead for his company and the local real estate market.

Question: What kinds of operational tweaks are you planning for 2014? Any changes in commission structures or anything like that?

Answer: We have some big announcements coming up in the next few months. But the biggest thing that makes our model different is keeping our agents educated about the changing market. We’re in a whole different marketplace again, with Las Vegas going back more to traditional sales rather than foreclosures or short sales. We help our agents get on the right path. Someone who was a 100 percent REO (bank-owned sales) agent might have forgotten how to do traditional sales. We transition them into better opportunities to make more money. That’s what we’ve been really good at with our agents. Their average sale price is 20 percent higher than the (Greater Las Vegas Association of Realtors’) average, and their per-person production is higher.

Question: If you could change one thing about how the brokerage operates, what would it be?

Answer: That’s an ongoing task with us. We strive constantly to be more green — the less paper the better. And everything is changing so quickly, especially with the mobile aspect. Everybody used to sit at home and search for homes on the Internet. Now, everyone is out looking with their iPhones and mobile devices. In the next few weeks, we’re rolling out a new website that has not only mobile-phone capabilities, but tablet capabilities as well. It adapts to whatever you’re looking with.

We have to respond to what clients need. With our texting and barcode-reading systems, people can text the number in front of the house and see all of the details right there. We’re only brokerage who offers that companywide, on every listing. We also have apps in app stores.

Question: What kind of year will it be for your agents saleswise?

Answer: We’re looking at a slight increase. But we include growth in agent numbers with that. We’ve had great success reaching out to small or medium-sized brokerages and having them join us. As the market gets tighter, it’s not financially as advantageous to be on your own as it is to join our model. We’re a brokerage within a brokerage. Everyone can set up teams inside our business, and it makes things more cost-effective for them.

Question: What’s the biggest potential threat to local housing sales in 2014?

Answer: A lot of the things we look at involve the stability of the government — what they’re doing, and the policies they put into place. The shutdown (in October) had an effect on everyone. Whenever you have that wishy-washy, unstable leadership, that comes across in the economy.

Jobs are an issue. If the state is recovering, we’re adding jobs and moving forward. That would have a positive effect.

The tax credit for short sales is a factor. We’re waiting to see what happens with that. Will taking away the advantages of a short sale have an effect on additional foreclosures? That could affect business as well.

Question: Millennials have been sitting out the housing recovery, either living at home or renting. Will that change in 2014?

Answer: The economy is improving, we’re still at historic lows with interest rates and we’re still low on housing prices. It’s an awesome opportunity for them to jump into the marketplace and still have an opportunity for appreciation. I think you will see that.

Also, with our lending partners, we’re focusing on people who were foreclosed on in the last three to four years, or who had a short sale in the last two years. We’re looking for them to get back in because they can. It’ll be another area of potential buyers, because we have such a huge pool of renters here.

We’re very positive on the Las Vegas market. There’s a lot of opportunity for growth here. It’s been a hard go for the last several years for all of us, but I think there’s finally a light at the end of the tunnel. We’re really proud of the way our Realtors and a lot of other Realtors have handled getting through this, and the opportunities they have ahead.

Contact reporter Jennifer Robison at jrobison@reviewjournal.com or @J_Robison1 on Twitter.

ad-high_impact_4
Business
MGM Grand Plans To Add Retail And Dining To Its Strip Facade
MGM Grand President and Chief Operating Officer Scott Sibella said executives are “discussing redeveloping that entire frontage of the building out to the Las Vegas Strip.” (Todd Prince/Las Vegas Review-Journal)
Boyd Gaming planning new corporate campus
Casino operator Boyd Gaming Corp. has filed plans to build a new corporate campus. The plans call for two 10-story office buildings and a six-level parking garage in the southwest Las Vegas Valley. Boyd Gaming operates The Orleans, the Suncoast, downtown's California Hotel and other properties. The new headquarters would be just a mile from its current main office building.
Bellagio Conservatory transformed to celebrate Year of the Pig
The Bellagio Conservatory Team transformed the 14,000 square foot conservatory to commemorate Chinese New Year, the holiday that marks the end of the coldest days of winter. (Rachel Aston/Las Vegas Review-Journal)
CES 2019: Intro uses sound to connect people
Intro, a startup that is part of the Future Worlds Accelerator in the UK, has an app that uses ultrasonic sound to find people and companies nearby.
CES 2019 Video: CES wraps up another year
Time-lapse video of the action at CES 2019 in Las Vegas. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Create your own beauty products
Beauty Mix by BeautyByMe is a product that lets you create your own cosmetics and beauty products. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Picobrew’s home brew machine
Picobrew brings automation to homebrewing. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Surviving CES
What it's like to spend four days working the mammoth tech convention. (Jason Bracelin/Las Vegas Review-Journal)
Haier’s smart home
Haier presented smart home technology at CES 2019.
CES 2019 VIDEO: Foldimate makes laundry day easy
Foldimate has created a machine that will fold your laundry for you. Just feed it anything you need folded and it will do the rest. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Opte device corrects skin spots
Opte from Proctor and Gamble is a device for correcting spots and freckles from skin. It analyzes the area for spots and then covers them with a serum of matching skin tone. (Mat Luschek/Las Vegas Review-Journal)
Circa hotel-casino in downtown Las Vegas unveiled
Derek Stevens reveals Circa hotel-casino in downtown Las Vegas. He plans open by the end of 2020. (K.M Cannon/Las Vegas Review-Journal)
Circa, new casino coming to Fremont Street
Casino owner Derek Stevens announces his new property Circa, coming to Fremont Street in downtown Las Vegas in late 2020. (Michael Quine/Las Vegas Review-Journal)
Dreenk My Oeno makes wine suggestions
At CES 2019 in Las Vegas, the Dreenk My Oeno tells you all about wine.
Polaroid One Step Plus camera unveiled at CES 2019
Polaroid has moved into the digital age with its One Step Plus camera with Bluetooth. With the connected app, it turns your smartphone into a remote for the camera, along with filters and features.
Amazon is everywhere at CES 2019 in Las Vegas
Seemingly everything works with Amazon Alexa
LG Smart Mirror helps you dress snazzy
LG’s Smart Mirror is less of a mirror but more of an assistant to help get you looking snazzy. It takes your image and recommends clothes for you or matches existing clothes with new clothes, which can be purchased right from the mirror. (Mat Luschek/Las Vegas Review-Journal)
Underwater robots make waves at CES 2019 in Las Vegas
Robosea is a company dedicated to underwater robotics. They produce consumer robots for underwater filming as well as commercial products which can be used for underwater research. (Mat Luschek/Las Vegas Review-Journal)
CES 2019 - Victrola record players spin in Las Vegas
A new spin on an old favorite, Victrola record players are meeting a demand for retro products. The brand is also making furnitures with built-in speakers.
CES 2019: Slamtec robots ready to serve
Slamtec is a robotics company out of China whose goal is to provide solutions for laser localization mapping and navigation. They have created two autonomous robots that can be used in areas such as bars, restaurants and malls. (Mat Luschek/Las Vegas Review-Journal)
Mixologiq drink maker appears at CES 2019 in Las Vegas.
This is the Mixologiq drink maker.
CES 2019: Veritable smart garden
Let’s face it; not all of us have green thumbs. And herbs are particularly difficult to grow, considering their constant need for sunshine. Enter the Veritable smart garden from Exky, which does it all for you. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Bonnie Springs Ranch near Las Vegas being sold to developer
Bonnie Springs Ranch near Las Vegas is being sold to a developer, set to close in March. Bonnie Springs, west of Las Vegas off State Route 159 — next to Spring Mountain Ranch State Park — spans more than 60 acres and was on the market for $31 million. The developer and his project partner are under contract to buy the ranch and plan to chop it up mostly into custom-home lots. The plans includes a 25-room motel, a restaurant and a 5,400-square-foot event barn.
Bone-conduction headphones form Aftershokz
Aftershokz offers bone-conduction headphones - headphones that don’t go in the ear.
CES Happy Hour party at Hangover Suite at Caesars Palace
Conventioneers mingled during the Hardware Massive CES 2019 Happy Hour Bash at The Hangover Suite at Caesars Palace in Las Vegas. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Autonomous Cars and Futuristic Aircraft Rule CES
Day two of CES was dominated by autonomous cars and futuristic aircraft in the North Hall of the Las Vegas Convention Center.
TekNekSavr fights neck problems caused by smart phones
Atiya Syverson invented the TekNekSavr to help fight neck and head problems caused by strains while typing on smart phones. (Mat Luschek/Las Vegas Review-Journal)
New eyeglasses know if you fall and call for help
The French company Abeye has created eye glasses that will detect if the wearer falls and call for help. (Mat Luschek/Las Vegas Review-Journal)
Company that creates vibrator-like device claims genders bias against CES
Lora DiCarlo is a women-run start-up that creates a vibrator-like device designed for female pleasure called the Osé. This year they were awarded the CES Innovation Award in the Robotics and Drone Category, but a month later the Consumer Technology Association, which runs CES, rescinded the award and their booth. Haddock and her team believe it is a reflection of gender bias and sexism in an industry with a long history of male domination.
CES-Wagz has new pet products
Wagz has three new products to help create better lives for your pets in a digital world. One is a collar with LTE tracking and an HD camera. Also a smart pet door that only lets your pet in and out. Lastly, a device to humanely keep Fluffy out of certain areas of your home. (Mat Luschek/Las Vegas Review-Journal)
TOP NEWS
News Headlines
Home Front Page Footer Listing
Circular
You May Like

You May Like