Station’s next big thing

Frank Fertitta III runs his hand along the blueprints for the $675 million Aliante Station, describing what is planned for the concrete and steel frame taking shape on the 40-acre site in North Las Vegas.

“Here will be a Grand Cafe, then Mexican, Italian, steak, a buffet, an oyster bar,” he said. “Then the food court to go with the theaters.”

Aliante Station is as ambitious a project as Station Casinos has ever built, the 45-year-old chairman and chief executive officer of the company said.

“Phase one of this property is a massive building,” Fertitta said. “It is Red Rock with fewer hotel rooms. That is the magnitude of the facility,” he said, comparing the new project to the $925 million Red Rock Resort that opened in 2006.

Aliante Station will open with a 202-room hotel tower, a 16-screen, all-digital theater operated by Regal Entertainment Group with an Imax screen, six restaurants seating a total of 1,400 patrons, a 700- to 800-seat entertainment theater, an ultralounge and 14,000 square feet of meeting space.

Fertitta, Chief Development Officer Scott Nielson and Aliante Station General Manager Joe Hasson discussed progress of the project in a large construction trailer.

Aliante Station is the fifth property built by Station Casinos since Fertitta took over operations of the company from his father and company founder, Frank Fertitta Jr., in 1992.

The company now owns and operates 16 properties, many gathered through acquisitions, around Clark County, mostly under Station and Fiesta brands.

Aliante Station is an equal joint-venture partnership between Station Casinos and the Greenspun Corp., the partnership that built Green Valley Ranch.

Fertitta said Aliante Station, on the northeast corner of the Las Vegas Beltway and Aliante Parkway, will be a high-end locals property similar to Green Valley Ranch Resort and Red Rock Resort.

“In terms of the entertainment destination, it’s the same scale, scope and quality,” he said.

One of the amenities that excites Fertitta is the 700- to 800-seat entertainment venue, a new product for the company. It is being designed by Montreal-based Sceno-Plus, which has designed theaters for Cirque du Soleil, Wynn Las Vegas, Bellagio and Treasure Island.

“One of our focuses here is to offer some good quality entertainment that changes on a regular basis,” Fertitta said. “So people don’t have to drive to the Strip or the center of town to go out for a night of fun.”

While nearby development is scarce near Aliante Station, there will be more people living in a one- and five-mile radius than when Green Valley Ranch opened, according to company statistics.

“That makes us very bullish,” Fertitta said. “If you look at the projected rooftop growth out here, by 2015 it just gets better and better and better.

Data gathered by Applied Analysis show that 14,288 people will live within a one mile of Aliante Station when it opens in December 2008, compared with 13,388 that lived the same distance from Green Valley Ranch in 2001. An estimated 222,696 will be within a five-mile radius at opening, compared with 196,800 for Green Valley Ranch.

Fertitta said Aliante Station will benefit from being the first gaming property in the new Aliante subdivision in North Las Vegas when hiring begins in the spring. Station plans to hire 1,700 employees for the property.

And Fertitta shrugs off concerns that Stations might be entering the market too big, too early, saying the company does extensive research before starting a project.

He also has faith in the techniques the company has developed since building Palace Station in 1984.

“When we were under construction on Sunset (Station) in 1996-97, there were investors looking at that saying, ‘This is like missionary work.'” Fertitta said. “Have you guys lost your mind?”

Nielson said no matter whether the company is on time or not, it is important to master plan projects for the future. Fertitta added that, as with Green Valley Ranch and Red Rock Resort, Aliante Station’s design calls for future phases with the “ability and the flexibility to change as the market place changes.”

One challenge for Station will be trying to market a new vision for North Las Vegas. For decades the city has battled an image problem of being the industrial, lower-income cousin to Las Vegas and Henderson.

“I do think this will be an anchor investment for this area that will redefine and reshape where the future is going to go out here,” Fertitta said.

Aliante Station, the largest financial investment in the city by a gaming company to date, will be the third hotel-casino to be built in the city along with Texas Station and the Cannery.

Fertitta said he is not concerned about building a new casino during a mortgage crunch, having seen the financial fortunes of locals shift in his 15 years at the helm.

“It ebbs and flows,” said Fertitta, who was named a company director in 1986. “There is no question that it’s not helpful. But we’ve always had a very long-term perspective in terms of how we view the business. We’re as bullish as we’ve ever been on the future of Las Vegas.”

He compares the current retraction to when Internet stocks fell or the reaction to the terrorist attacks of Sept. 11, 2001. Station Casinos, like other operators in Clark County, faced a downturn after those events.

But Fertitta said the market always bounces back.

“I think it is just another one of those short-term things,” Fertitta said. “I don’t know if it takes 12 months or 18 months, but I think it works its way out and we’re back on to the growth profile.”

Fertitta said the $26.8 billion in Strip construction projects will create jobs that will help the local economy bounce back.

“There is no city like Las Vegas with this type of investment,” Fertitta said. “It’s a short-term blip, but if you’re a long-term investor it makes a lot of sense.

“You don’t build a business quarter-to-quarter. It’s over decades,” he said.

Bellagio Conservatory transformed to celebrate Year of the Pig
The Bellagio Conservatory Team transformed the 14,000 square foot conservatory to commemorate Chinese New Year, the holiday that marks the end of the coldest days of winter. (Rachel Aston/Las Vegas Review-Journal)
CES 2019: Intro uses sound to connect people
Intro, a startup that is part of the Future Worlds Accelerator in the UK, has an app that uses ultrasonic sound to find people and companies nearby.
CES 2019 Video: CES wraps up another year
Time-lapse video of the action at CES 2019 in Las Vegas. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Create your own beauty products
Beauty Mix by BeautyByMe is a product that lets you create your own cosmetics and beauty products. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Picobrew’s home brew machine
Picobrew brings automation to homebrewing. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Surviving CES
What it's like to spend four days working the mammoth tech convention. (Jason Bracelin/Las Vegas Review-Journal)
Haier’s smart home
Haier presented smart home technology at CES 2019.
CES 2019 VIDEO: Foldimate makes laundry day easy
Foldimate has created a machine that will fold your laundry for you. Just feed it anything you need folded and it will do the rest. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Opte device corrects skin spots
Opte from Proctor and Gamble is a device for correcting spots and freckles from skin. It analyzes the area for spots and then covers them with a serum of matching skin tone. (Mat Luschek/Las Vegas Review-Journal)
Circa hotel-casino in downtown Las Vegas unveiled
Derek Stevens reveals Circa hotel-casino in downtown Las Vegas. He plans open by the end of 2020. (K.M Cannon/Las Vegas Review-Journal)
Circa, new casino coming to Fremont Street
Casino owner Derek Stevens announces his new property Circa, coming to Fremont Street in downtown Las Vegas in late 2020. (Michael Quine/Las Vegas Review-Journal)
Dreenk My Oeno makes wine suggestions
At CES 2019 in Las Vegas, the Dreenk My Oeno tells you all about wine.
Polaroid One Step Plus camera unveiled at CES 2019
Polaroid has moved into the digital age with its One Step Plus camera with Bluetooth. With the connected app, it turns your smartphone into a remote for the camera, along with filters and features.
Amazon is everywhere at CES 2019 in Las Vegas
Seemingly everything works with Amazon Alexa
LG Smart Mirror helps you dress snazzy
LG’s Smart Mirror is less of a mirror but more of an assistant to help get you looking snazzy. It takes your image and recommends clothes for you or matches existing clothes with new clothes, which can be purchased right from the mirror. (Mat Luschek/Las Vegas Review-Journal)
Underwater robots make waves at CES 2019 in Las Vegas
Robosea is a company dedicated to underwater robotics. They produce consumer robots for underwater filming as well as commercial products which can be used for underwater research. (Mat Luschek/Las Vegas Review-Journal)
CES 2019 - Victrola record players spin in Las Vegas
A new spin on an old favorite, Victrola record players are meeting a demand for retro products. The brand is also making furnitures with built-in speakers.
CES 2019: Slamtec robots ready to serve
Slamtec is a robotics company out of China whose goal is to provide solutions for laser localization mapping and navigation. They have created two autonomous robots that can be used in areas such as bars, restaurants and malls. (Mat Luschek/Las Vegas Review-Journal)
Mixologiq drink maker appears at CES 2019 in Las Vegas.
This is the Mixologiq drink maker.
CES 2019: Veritable smart garden
Let’s face it; not all of us have green thumbs. And herbs are particularly difficult to grow, considering their constant need for sunshine. Enter the Veritable smart garden from Exky, which does it all for you. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Bonnie Springs Ranch near Las Vegas being sold to developer
Bonnie Springs Ranch near Las Vegas is being sold to a developer, set to close in March. Bonnie Springs, west of Las Vegas off State Route 159 — next to Spring Mountain Ranch State Park — spans more than 60 acres and was on the market for $31 million. The developer and his project partner are under contract to buy the ranch and plan to chop it up mostly into custom-home lots. The plans includes a 25-room motel, a restaurant and a 5,400-square-foot event barn.
Bone-conduction headphones form Aftershokz
Aftershokz offers bone-conduction headphones - headphones that don’t go in the ear.
CES Happy Hour party at Hangover Suite at Caesars Palace
Conventioneers mingled during the Hardware Massive CES 2019 Happy Hour Bash at The Hangover Suite at Caesars Palace in Las Vegas. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Autonomous Cars and Futuristic Aircraft Rule CES
Day two of CES was dominated by autonomous cars and futuristic aircraft in the North Hall of the Las Vegas Convention Center.
TekNekSavr fights neck problems caused by smart phones
Atiya Syverson invented the TekNekSavr to help fight neck and head problems caused by strains while typing on smart phones. (Mat Luschek/Las Vegas Review-Journal)
New eyeglasses know if you fall and call for help
The French company Abeye has created eye glasses that will detect if the wearer falls and call for help. (Mat Luschek/Las Vegas Review-Journal)
Company that creates vibrator-like device claims genders bias against CES
Lora DiCarlo is a women-run start-up that creates a vibrator-like device designed for female pleasure called the Osé. This year they were awarded the CES Innovation Award in the Robotics and Drone Category, but a month later the Consumer Technology Association, which runs CES, rescinded the award and their booth. Haddock and her team believe it is a reflection of gender bias and sexism in an industry with a long history of male domination.
CES-Wagz has new pet products
Wagz has three new products to help create better lives for your pets in a digital world. One is a collar with LTE tracking and an HD camera. Also a smart pet door that only lets your pet in and out. Lastly, a device to humanely keep Fluffy out of certain areas of your home. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Varram lats you play with your pet remotely
Varram’s pet robot is designed to let you remotely interact with your real pet. (Mat Luschek/Las Vegas Review-Journal)
CES-Formlabs releases new products
Formlabs, a company that produces 3D printers for professionals, has released two new products that can be printed on their hardware. One is a material to print dentures, and the other is an elastic-like material that can be used for printing various flexible pieces. (Mat Luschek/Las Vegas Review-Journal)
News Headlines
Home Front Page Footer Listing
You May Like

You May Like