Oh, Canadians! Las Vegas wants you to visit — and often
The Las Vegas Convention and Visitors Authority will spend $3.25 million over the next two years for international agencies to represent Las Vegas in three countries.
The LVCVA board of directors on Tuesday unanimously approved spending $1.97 million in the 2026 fiscal year and $1.28 million in the 2027 fiscal year to extend the contracts of Reach Global for services in Canada and with AVIAREPS Tourism for services in Germany and South Korea.
Canada is Las Vegas’ top source of international visitors.
Those three countries have nonstop round-trip flights to and from Las Vegas.
The LVCVA re-engaged the two companies in 2022 after a pause during the COVID-19 pandemic. The $720,000 contract with Reach Global will run from July 1 through June 30, 2026, while the $2.53 million contract with AVIAREPS will run from July 1 through June 30, 2027.
The scope of work for both Reach Global and AVIAREPS Tourism will include supporting the LVCVA in the areas of leisure sales, trade public relations, and consumer public relations through familiarization trips to educate professionals on the destination’s services and experiences, sales and trade missions, and air service development promotion.
LVCVA Vice President of Marketing Fletch Brunelle told board members hundreds of thousands of visitors came from those three countries in 2024. In 2024, the LVCVA estimated that 1.4 million people visited Las Vegas from Canada, 193,000 from Germany, the city’s No. 3 overseas market, and 175,000 from South Korea, the city’s No. 4 overseas market.
He added that requests for proposals are in the works for Mexico, the United Kingdom and Ireland.
Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on X.
