What you need to know about Amazon Prime Day 2016

Last summer, Amazon.com tried something new — It promised shoppers a Black Friday-like sale in the dead of summer, one that would only be accessible to members of its Prime program.

On Tuesday, the e-commerce giant is holding its second installment of that event, Prime Day, a move that effectively serves as a test of whether the deals bonanza can become a summertime ritual for shoppers – and a reliable, annual magnet for attracting new Prime members and ringing up big sales. (Jeffrey P. Bezos, the chief executive of Amazon, owns The Washington Post.)

A DAY FOR TECH DEALS

Amazon has been working in overdrive to generate hype for Prime Day: Since July 5, it has been offering a smaller slate of daily “countdown” deals on items such as vacuums, protein supplements and laptops. As part of a tie-in with its Prime Music streaming service, it is running a contest in which customers can enter to win meet-and-greets with artists such as country singer Carrie Underwood and rapper Flo Rida. And it is promising it will serve up 100,000 deals on the big day across almost all product categories, including Fire tablets for $33.33 and a Samsung Blu-ray player for $49.99.

 

HOW IT MEASURES UP TO BLACK FRIDAY

It’s not hard to see why Amazon is pushing hard to drum up interest in Prime Day. During last year’s event, the company reported that customers purchased 34.4 million items – more than any other Black Friday in the company’s history to that point. (It’s noteworthy that the company did not offer comparisons to its Cyber Monday results, suggesting Prime Day sales did not eclipse those on the holiday season’s biggest day for online shopping.)

And, crucially, it reported more people signed up for Prime that day than on any other day in Amazon’s history. This, perhaps, is even more valuable than having a record sales day, because roping customers into the membership program could be an effective way of generating repeat business.

WHEN THE CART FAILS

The company said it resolved a glitch that made it difficult for customers to add products to their shopping carts during the massive sale.

The glitch, which affected Amazon’s U.S. and UK websites, sparked outrage on social media with the hashtags #PrimeDay and #PrimeDayFail trending in the United States.

Amazon said in an email to Reuters that users were facing problems adding some “Lightning Deals” products to their cart and that the issue had been resolved.

The snag was a blow to a company that takes pride in its stable technology infrastructure.

RIVAL RETAILERS REACT

Prime Day has prompted a wide spectrum of reaction from rival retailers. Just as it did last year, Walmart has made an especially aggressive play to go toe-to-toe with Amazon, announcing that it would offer free shipping from July 11 through July 15 on all purchases, a change from its usual policy of offering free shipping on orders over $50. Walmart is also touting special deals on items ranging from a Samsung 4K TV for $598 to a women’s denim jacket for $8. And Walmart is trumpeting 30-day free trials of its pilot Shipping Pass program, a Prime-like offering in which customers can pay $49 per year for free two-day shipping on most online orders.

officedepotdeals
Screengrab (Office Depot)

ebaydeals
Screengrab (eBay.com)

lesliesdeals
Screengrab (Leslie’s Swimming Pool Supplies)

On Monday, J.C. Penney took to Twitter to tout a big sale, making a not-so-subtle reference to Prime Day by saying, “Our prime deals start today, so you can snooze through tomorrow.” By late Monday evening, Best Buy’s homepage promised, “Deals for all. No membership needed” – a clear dig at Amazon’s sale.

Toys R Us is having a sale Tuesday, offering 15 percent off regular priced items and sale prices on more than 50,000 items. An e-commerce player, NewEgg, is also aiming to get in on the action by offering hundreds of deals on Tuesday on items such as laptops and smartphones. However, major retailers such as Target are sticking with their usual retailing playbooks this week.

In some ways, Prime Day has plenty in common with the kinds of annual sales that traditional retailers have held for years. Mattress chains, for example, have long packed three-day weekends such as Memorial Day with promotions. Department stores such as Bloomingdale’s have annual “Friends and Family” sales that are highly-anticipated by loyal customers. But Prime Day is unique in its scale: For example, Amazon is pledging to have an inventory of discounted TVs that is almost double what it would have on Black Friday and Cyber Monday combined.

It remains to be seen how customers react to this year’s Prime Day, but if last year is a guide, we shouldn’t put too much stock into the chatter we see about it on social media. Last year, legions of Twitter users joked that the assortment of items was disappointing and felt like a digital garage sale. And then the strong sales results subsequently showed that hordes of shoppers found the deals plenty enticing.

YOU CAN FIND ALL KINDS OF THINGS

Reviewjournal.com contributed to this report.

ad-high_impact_4
Business
A Facebook-branded space inside of Macy’s at the Fashion Show shopping center
A Facebook-branded space inside of Macy’s at the Fashion Show shopping center will showcase 13 small businesses in November and December and seven in January. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
T-Mobile uses ticketing data to plan for event
T-Mobile Executive Director of Arena Operations explains how ticket sales data and demographics help plan staffing, vendors, parking and operations for an event.
Costco opens its doors in southwest Henderson
Costco has opened its fifth Las Vegas-area location near the intersection of St. Rose Parkway and Amigo Street. (K.M. Cannon/Las Vegas Review-Journal)
Las Vegas strip mall and office park
The Krausz Cos. and WG Group bought a strip mall and an office park in Las Vegas for nearly $80 million total. They acquired a portion of Tropicana Beltway Center in the southwest valley for $59 million. They also acquired the Westbay office complex in the Las Vegas Medical District. The buyers are former owners of The Gramercy, a once-mothballed mixed-use project in the Las Vegas suburbs. They sold The Gramercy in phases for more than $100 million.
Mario Barth talks about the growth of the tattoo industry
Celebrity tattoo artist and business owner Mario Barth talks about the growth of the tattoo industry at The World of Tattoo industry trade show at Planet Hollywood in Las Vegas
$7.5M Las Vegas pot dispensary opens near Las Vegas Strip
Planet 13, which bills itself as one of the largest dispensaries in the world, opened to the public Thursday. It has entertainment including an interactive floor and floating orbs. (K.M. Cannon/Las Vegas Review-Journal)
Caesars CEO to step down next year
Caesars Entertainment Corp. CEO Mark Frissora will leave the casino company in February. Frissora has been CEO since July 2015. He was named CEO right after Caesars' operating company filed for Chapter 11 bankruptcy protection Caesars Entertainment emerged from bankruptcy protection in October 2017 Before Caesars, Frissora spent seven years as chairman and CEO of Naples, Fla.,-based Hertz He led the consolidation of the rental-car industry through Hertz‘s acquisition of the Dollar Thrifty Automotive Group.
Planet 13 in Las Vegas adds twist to marijuana dispensary look
Planet 13, which bills itself as one of the largest dispensaries in the world, opened to the public Thursday. The dispensary is located near the intersection of Desert Inn Road and Sammy Davis Jr. Drive, near Trump International, in Las Vegas. Planet 13 has plans in the future for a coffee shop, a tasting room for marijuana-infused beer and wine, a lounge for consuming marijuana on site if that is legalized and space for food.
Caesars Entertainment opening 2 resorts in Dubai
Cove Beach will open on Meraas’ Bluewaters Island in Dubai in November and Caesars Palace Bluewaters Dubai and The Residences at Caesars Palace Bluewaters Dubai will open in December. (Caesars Entertainment)
Bellagio, MGM Resorts International’s luxury hotel turns 20
The more than 3,000-room Bellagio hotel is situated on the site of the former Dunes Hotel. The Dunes was imploded in 1993, and construction of the Bellagio started in 1996. It cost $1.6 billion to build, making it the most expensive hotel in the world at the time. The Bellagio was former Wynn Resorts Ltd. Chairman and CEO Steve Wynn’s second major casino on the Strip after The Mirage. MGM Resorts International acquired the property from Steve Wynn in 2000. (Tara Mack/Las Vegas Review-Journal)
Facial recognition software at G2E – Todd Prince
Shing Tao, CEO of Las Vegas-based Remark Holdings, talks about his facial recognition product. (Todd Prince/Las Vegas Review-Journal)
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Bobby Baldwin to leave MGM
MGM Resorts International executive and professional poker player Bobby Baldwin is set to leave MGM.
Caesars has new armed emergency response teams
Caesars Entertainment Corp. has created armed emergency response teams. They are composed of former military and law enforcement officials. "These teams provide valuable additional security capabilities,” Caesars spokeswoman Jennifer Forkish said. Caesars is hiring Security Saturation Team supervisors, managers and officers, according to LinkedIn. The company did not say how many people it plans to hire for the units. (Las Vegas Review-Journal)
Las Vegas, airlines prepare for CES
CES in January is expected to attract more than 180,000 attendees. (Las Vegas Review-Journal)
AGS partners with Vegas Golden Knights
AGS is the nation’s second-largest manufacturer of Class II slot machines used primarily in tribal jurisdictions. It announced a marketing partnership with the Vegas Golden Knights NHL team. (Las Vegas Review-Journal)
Lehman Brothers bet big on Las Vegas
Lehman Brothers collapsed 10 years ago, helping send the country into the Great Recession.
Fremont9 opens downtown
Fremont9 apartment complex has opened in downtown Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Ross & Snow launches in Las Vegas
Luxury shoe brand Ross & Snow has opened in Las Vegas, featuring "functional luxury" with premium shearling footwear. (Bailey Schulz/Las Vegas Review-Journal)
Remote Identification and Drones
DJI vice president of policy and public affairs discusses using remote identification on drones. (Bailey Schulz/Las Vegas Review-Journal)
Drones and public safety in Nevada
Two representatives in the drone industry discuss UAV's impact on public safety. (Bailey Schulz/Las Vegas Review-Journal)
Frontier Airlines to launch flights from Las Vegas to Mexico
Frontier, a Denver-based ultra-low-cost carrier, will become the first airline in more than a decade to offer international service to Canada and Mexico from Las Vegas when flights to Cancun and Los Cabos begin Dec. 15. (Rick Velotta/Las Vegas Review-Journal)
MGM Resorts International CEO Jim Murren addresses Oct. 1 lawsuits
MGM Resorts International Chairman and CEO Jim Murren addresses criticism his company has received for filing a lawsuit against the survivors of the Oct. 1 shooting. (K.M. Cannon/Las Vegas Review-Journal)
MGM Resorts International opens the doors on MGM Springfield
Massachusetts’ first hotel-casino opens in downtown Springfield. The $960 million MGM Springfield has 252 rooms and 125,000-square-feet of casino. (K.M. Cannon/Las Vegas Review-Journal)
MGM Resorts International prepares to open MGM Springfield
Las Vegas-based MGM Resorts International gave news media and invited guests a preview of the $960 million MGM Springfield casino in Massachusetts. The commonwealth's first resort casino will open Friday, Aug. 24. (K.M. Cannon/Las Vegas Review-Journal)
A Walk Through Circus Circus
It only takes a short walk through Circus Circus to realize it attracts a demographic like no other casino on the Strip: families with young children. (Todd Prince/Las Vegas Review-Journal)
Morphy Auctions, a vintage slot machines seller, wants gaming license
Vice president Don Grimmer talks about Morphy Auctions at the company's warehouse located at 4520 Arville Street in Las Vegas on Thursday, Aug. 16, 2018. (Rick Velotta/Las Vegas Review-Journal)
Nevada's venture capital money doesn't stay in state
Zach Miles, associate vice president for economic development for UNLV, said there’s venture money in Southern Nevada, “but trying to find the right groups to tap into for that money is different.” According to a 2017 report from the Kauffman Foundation, Las Vegas ranked number 34 out of 40 metropolitan areas for growth entrepreneurship, a metric of how much startups grow. With a lack of growing startups in Las Vegas, investment money is being sent outside of state borders. The southwest region of the U.S. received $386 million in funding in the second quarter, with about $25.2 million in Nevada. The San Francisco area alone received about $5.6 billion. (source: CB Insights)
Life
"Jackson: The Red Rock Canyon Burro" is a children's book about Red Rock Canyon
"Jackson: The Red Rock Canyon Burro" is a children's book about Red Rock Canyon (Janna Karel Las Vegas Review-Journal)
Interfaith Amigos speak in Las Vegas
Celebrity photographer dedicates dance book to Las Vegas shooting victims
Behind the scenes with local celebrity photographer Jerry Metellus as he talks about his Dance For Vegas coffee book dedicated to the 58 victims of the October 1 shooting. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Dreamsickle Kids Foundation founder Gina Glass talks awareness
Gina Glass, 35, founded Dreamsickle Kids Foundation to raise awareness for sickle cell disease in Nevada. (Jessie Bekker/Las Vegas Review-Journal)
The Meadows School founding kindergarten teacher retires after 34 years at the school
Linda Verbon, founder of the The Meadows School's kindergarten program and the first faculty member hired at the school, retired in the spring after 34 years at The Meadows. (K.M. Cannon/Las Vegas Review-Journal)
TOP NEWS
News Headlines
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like