3-D lifts ‘Transformers’ to $400 million global haul
The “Transformers” robots have put their 3-D ticket-price advantage to good use.
July 4, 2011 - 9:28 am
LOS ANGELES — The "Transformers" robots have put their 3-D ticket-price advantage to good use.
Distributor Paramount Pictures estimated Monday that "Transformers: Dark of the Moon" pulled in $116.4 million domestically over the four-day Fourth of July weekend and $181.1 million since opening Tuesday night.
The sci-fi sequel has added $217 million overseas, bringing its worldwide total to nearly $400 million.
The studio says 60 percent of domestic business came from premium-priced 3-D admissions, which cost a few dollars more than 2-D screenings. Overseas, 3-D admissions accounted for 70 percent of ticket sales.
That’s a good sign for Hollywood’s 3-D business, which had waned as 3-D revenues dipped to 50 percent or less of the total for some recent releases.
"Cars 2" slipped steeply in its second weekend with $32.1 million domestically.