golden knights supporters’ #nocaps campaign sweeps Las Vegas

in the spirit of the #nocaps campaign started by vegas golden knights supporters across the city, we’ll play along in this column and use only lowercase letters.

the #nocaps campaign is our community’s response to the golden knights’ opponent in the stanley cup finals, the washington capitals. the team is known as the “caps,” which brings to mind capital letters. so golden knights fans across the city are boycotting uppercase letters in social media posts to show support for the home team.

the effort is an effective counter to the capitals’ own #allcaps trend, which has been ongoing throughout the playoffs. one day we might write an #allcaps column, too, but not today.

as expected, writing in with #nocaps feels weird, similar to throwing a baseball with your off hand, or rubbing your belly while patting your head. i’m just glad the capitals’ nickname isn’t “punctuations,” or this would be impossible.

the first i knew of the civic #nocaps effort was thursday, moments after mayor carolyn goodman made her wager with washington, d.c., mayor muriel bowser. mayor goodman had just ended an interview with chet buchanan on his 98.5 kluc-fm radio show, where the two talked of a “no caps” campaign on social media.

goodman’s original tweet: “happy to announce we have a #stanleycupfinals bet with @mayorbowser in dc. losing city’s mayor will wear winning city’s jersey and send a local treat basket. you may have noticed there are #nocaps in this tweet. we are cap free in @cityoflasvegas. #nocaps #goknightsgo.”

since then, all of the mayor’s social media posts are #nocaps, including, “that’s right #nocaps. we are ready to take on @capitals for the #stanleycup! @goldenknights have been looking good in practice i am told. #goknightsgo!”

the city of las vegas also fully embraced #nocaps, even adding buoyancy to such routine posts as, “looking for swim lessons? classes are available now starting in early june at pools across the city: http://cityoflasvegas.link/swimlessons2018 #discoverthefun #nocaps.”

on friday afternoon the city posted a digitally altered the famous “welcome to fabulous las vegas” sign with lowercase letters (i wonder what the late betty willis, the vegas icon who designed the sign, would have said about that modification).

i actually trekked to the sign saturday afternoon to make sure it had not actually been changed.

similarly inspired, the las vegas restaurant chain capriotti’s has gone #nocaps and sent an enhanced photo of one of its storefronts, the lettering switched to “knightriottis.” the company’s twitter page has also been renamed “knightriottis” through the stanley cup final.

clark county is in the middle of this trend, too, and sent a news release friday announcing its own #nocaps effort. as commission chairman and nevada gubernatorial candidate steve sisolak said, “this has been a dream season, and it has been great to see the community come together in support of our home team. since the playoffs began, every game day has been an official ‘knight up day’ in clark county, and now we will also be #nocaps during the championship series.”

mgm resorts international is on board, posting an image of all of its las vegas resorts in lowercase (bellagio, aria, mgm grand, new york-new york and the rest). the golden knights’ home venue, t-mobile arena, is in play, at least for select tweets — such as the photo recap of saturday night’s pink concert (wisely without changing pink’s own official twitter handle).

however, the vegas golden knights’ official twitter and instagram pages are not posting in #nocaps. the team is adhering to the usual uppercase/lowercase approach. the golden knights even went all-caps in wishing the las vegas aces wnba team good luck in its home opener against the seattle storm today at mandalay bay events center.

in some instances, the #nocaps trend defies both logic and digital technology. voice-to-text functions such as siri are not equipped to handle #nocaps communication. earlier i received a text from a #nocaps pioneer, which read, “Using Voice to Text. Hence, the Caps.”

it was an explanation from none other than chet buchanan, who always gets a pass.

contact john katsilometes at jkatsilometes@reviewjournal.com. follow @johnnykats on twitter, @johnnykats1 on instagram.

ad-high_impact_4
Golden Knights Videos
Golden Edge: Eakin Scores Winning Goal During Final Road Trip Game
Golden Knights beat reporter David Schoen goes over the Knights final game of the road trip against the Philadelphia Flyers
Would the NFL be accepted abroad?
Review-Journal columnist Ed Graney takes to the streets of London, England, ahead of the Oakland Raiders facing the Seattle Seahawks to find out if the NFL is accepted, if the game is understood and what its fan base is like outside of the United States.
Golden Edge: Phil Kessel Has Hat Trick in Win Over Knights
The Pittsburgh Penguins defeat the Las Vegas Golden Knights 4-2. Ben Gotz and David Schoen report from Pittsburgh.
Golden Edge: Knights Lose First Stanley Cup Rematch
The Golden Knights lose 5-2 against the Washington Capitals and fall to 1-3 on the season. David Schoen and Ben Gotz report from Washington.
Golden Edge: Mailbag — October 9, 2018
Adam Hill is joined by Ben Gotz via skype from Washington, D.C. to answer questions submitted from Golden Knights fans.
Gallant on Washington Capitals rematch
Golden Knights Coach Gerard Gallant plays down the connection between Wednesday's game against the Washington Capitals and the Stanley Cup Final results last season.
VGS themed games from AGS at G2E Global Gaming Expo
A Golden Knights-themed slot machine was on display Tuesday at the G2E Global Gaming Expo as AGS showed two products that came out of a 3-year contract with the Knights. A video roulette game featuring a Knights helmet and an enormous slot machine were on the floor along with Knights cheerleaders, the Drumbots and Chance, the Knights' mascot. (Mat Luschek/Las Vegas Review-Journal)
Golden Edge: Knights Fall to Sabres 4-2
The Sabres defeat the Golden Knights 4-2 with 3 goals in the second period. Ben Gotz and David Schoen report from Buffalo.
Golden Edge: Knights Beat Wild In Shootout
Ben Gotz and David Schoen go over the Knights comeback win against the Minnesota Wild. The Knights won 2-1 in a shootout against the Minnesota Wild. (October 7, 2018)
Golden Edge: Knights Fall In Season Opener
Elaine Wilson, Adam Hill, Ben Gotz and David Schoen go over the Golden Knights 5-2 loss to the Philadelphia Flyers in their season opener. (Videographer: Heidi Fang, Edited By: Nathan Asselin)
Golden Knights React To Season Opener Loss
Golden Knights react to their 5-2 loss against the Philadelphia Flyers.
Gold Carpet Before Golden Knights Season Opener
John Katsilometes is on the gold carpet before the Golden Knights season opener.
Golden Knights talk after practice
Marc-Andre Fleury, Max Pacioretty and Cody Eakin in the locker room on Wed. October 3, 2018.
Golden Edge: Last Practice Before Season Opener
Adam Hill and David Schoen at City National Arena during the Golden Knights' morning skate and media day before the opener Thursday against the Philadelphia Flyers.
Media Day: Gerard Gallant and George McPhee Presser
Head coach Gerard Gallant and GM George McPhee talk about Alex Tuch, Cody Eakin, Nate Schmidt, and the start of season number two for the franchise.
Golden Edge: Mailbag — October 2, 2018
Ben Gotz and Adam Hill answer questions submitted from Golden Knights fans.
Vegas Golden Knights show support at blood drive
Members of the Vegas Golden Knights NHL team showed up for a community blood drive on the first anniversary of the Las Vegas shooting, Oct. 1, 2018. (Mat Luschek/Las Vegas Review-Journal)
Golden Edge: Knights Beat Kings 2-0
Adam Hill and David Schoen report from T-Mobile Arena after the Knights beat the Kings 2-0.
Golden Edge: Shea Theodore Returns to Practice
Adam Hill, Ben Gotz, and David Schoen are at the Golden Knight's practice where Shea Thedore is suited back up for the first time this season.
Golden Edge: Mailbag — September 25, 2018
Ben Gotz and Adam Hill answer questions submitted from Golden Knights fans.
Golden Edge: Knights Lose 5-3, but re-sign Shea Theodore
Bryan Salmond is in studio while Ben Gotz, Adam Hill and David Schoen report from T-Mobile Arena on the Knights preseason game vs. the Colorado Avalanche.
Golden Edge: Knights Lose 5-3 but Re-Sign Shea Theodore
Bryan Salmond is in studio and Ben Gotz, Adam Hill, and David Schoen report from T-Mobile arena on the Knights preseason game vs the Colorado Avalanche.
Golden Edge: Knights Rally To Win During Shootout
Golden Knights beat reporter David Schoen goes over the Golden Knights shootout win against the San Jose Sharks.
Golden Edge: Knights Win Third Preseason Game
Golden Edge host Bryan Salmond and Golden Knights beat reporter David Schoen go over the Knights 7-2 win over the L.A. Kings.
Nevada Task Force One Cheers Golden Knights
Nevada Task Force One Cheers Golden Knights
Golden Edge: Vegas Fans Show their Love at Fan Fest
Bryan Salmond is on the red carpet at the downtown Las Vegas Events Center as the 2018-2019 Golden Knights show up for Fan Fest.
Golden Edge: Knights Back From Colorado
Golden Knights reporters Adam Hill and Ben Gotz talk about Knights preseason training camp and how Max Pacioretty is fitting in with the Knights.
Golden Edge: Mailbag — September 17, 2018
Ben Gotz answers questions submitted from Golden Knights fans.
Golden Edge: Knights Win First Preseason Game
Golden Edge host Bryan Salmond, David Schoen, Ben Gotz and Adam hill recap the Golden Knights first preseason game win against the Arizona Coyotes.
Golden Edge: First Practice
Adam Hill and David Schoen discuss the first day of practice for the Golden Knights.
Golden Knights Presser Max Pacioretty
Max Pacioretty speaks about his first impressions coming to the Vegas Golden Knights.
Golden Edge: Mailbag
Ben Gotz answers questions submitted from Golden Knights' fans about recent roster changes.
Golden Edge: Golden Knights Rookies Faceoff Against The Sharks Good
Golden Edge host Bryan Salmond breaks down the 5-4 loss the Golden Knights rookies had against the San Jose Sharks.
Lucas Elvenes is ranked as one of the Golden Knights' top prospects
Lucas Elvenes is ranked as one of the Golden Knights' top prospects after a breakout season in Sweden. He slid to the fifth round in the 2017 draft after being projected to be selected much higher. “I wasn’t happy about being a fifth-rounder. But it was good for me, too, because I didn’t have so much pressure when I came here," Elvenes said. Elvenes posted five goals and 16 points in 28 games while playing in the top league in Sweden. The Knights signed Elvenes to a three-year, entry-level contract in June.
Golden Knights rookie camp - Day 2
The Golden Knights held their second day of rookie camp at City Arena in Las Vegas. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Golden Edge: Deryk Engelland Rides With Kurt Busch
Golden Edge host Bryan Salmond heads to city national arena and the Las Vegas Motor Speedway to see Kurt Busch attempt to learn how to play hockey, and Deryk Engelland hop in a race car.
William Karlsson and the Golden Knights are headed to arbitration
Of all the salary arbitration cases in the NHL this summer, none is more compelling than the one involving William Karlsson and the Golden Knights. Karlsson is seeking $6.5 million annually in arbitration. The Knights countered with an offer of $3.5 million annually. Karlsson's arbitration hearing is scheduled for Saturday in Toronto. During the hearing, the player and team present evidence. The arbitrator then has 48 hours to render a decision, and the team decides on a one- or two-year contract. Karlsson’s agent and the Knights can continue to negotiate a new contract prior to the hearing.
Entertainment
Downtown Summerlin hosts its annual Festival of Arts
People crowd to Downtown Summerlin for the 23rd annual Summerlin Festival of Arts in Las Vegas, Sunday, Oct. 14, 2018. (Caroline Brehman/Las Vegas Review-Journal)
Bellagio, MGM Resorts International’s luxury hotel turns 20 – Tara Mack
The more than 3,000-room Bellagio hotel is situated on the site of the former Dunes Hotel. The Dunes was imploded in 1993, and construction of the Bellagio started in 1996. It cost $1.6 billion to build, making it the most expensive hotel in the world at the time. The Bellagio was former Wynn Resorts Ltd. Chairman and CEO Steve Wynn’s second major casino on the Strip after The Mirage. MGM Resorts International acquired the property from Steve Wynn in 2000. (Tara Mack/Las Vegas Review-Journal)
Recycled Art and Cute Dogs at Summerlin Festival Of Arts
Recycled Art, Cute Dogs Abound At Summerlin Festival Of Arts (Janna Karel Las Vegas Review-Journal)
Bellagio Patisserie Creates Life-size Sculpture Of 20th Anniversary Of Cirque Du Soleil Show
Bellagio Patisserie Creates Life-size Sculpture Of 20th Anniversary Of Cirque Du Soleil Show (Janna Karel/Las Vegas Review-Journal)
10 Most Iconic Moments At The Bellagio Fountains
10 Most Iconic Moments At The Bellagio Fountains (Janna Karel/Las Vegas Review-Journal)
Jason Aldean talks about the possibility of a Las Vegas residency
Country superstar Jason Aldean discusses his feelings about playing in Las Vegas and says he'd be interested in a Las Vegas residency when the time is right at the iHeart Radio Music Festival in Las Vegas on September 21, 2018.(John Katsilometes/Las Vegas Review-Journal)
Block 16 Urban Food Hall Serves Favorite Foods From Across The US
Block 16 Urban Food Hall Serves Favorite Foods From Across The US (Janna Karel Las Vegas Review-Journal)
Benny the Skating Dog could be the next Golden Knights on-ice entertainment
Benny the Skating Dog could be the next Golden Knights on-ice entertainment (Janna Karel Las Vegas Review-Journal)
Who To Watch At Life Is Beautiful
Life Is Beautiful Setup
Workers preparing Fremont street for this weekend's Life is Beautiful festival, on Wednesday, September 19, 2018. Mat Luschek/Las Vegas Review-Journal
The 46th annual Greek Food Festival will feed 25,000 people in Las Vegas
Madame Tussauds Has The Newest VR Experience On The Strip
Madame Tussauds Has The Newest VR Experience On The Strip. (Janna Karel Las Vegas Review-Journal)
Zia Records Move
Zias Records is moving from its Sahara Avenue and Arville Street location to a bigger store. (Mat Luscheck/Las Vegas Review-Journal)
Students At The International Contortion Convention In Las Vegas Learn How To Bend And Twist Their Bodies
Students At The International Contortion Convention In Las Vegas Learn How To Bend And Twist Their Bodies. (Janna Karel Las Vegas Review-Journal)
Video from Fertitta wedding Sep. 1
video from @wedstagrams of Fertitta wedding at Red Rock Resort
You Can Get Vegan Unicorn Toast In Downtown Las Vegas
You Can Get Vegan Unicorn Toast In Downtown Las Vegas (Janna Karel Las Vegas Review-Journal)
Five must-see bands at Psycho Las Vegas 2018
Five must-see bands at Psycho Las Vegas 2018
Zuma's Ice Cube Carving Is Satisfying To Watch
Zuma's Ice Cube Carving Is Satisfying To Watch (Janna Karel Las Vegas Review-Journal)
Therapy In Downtown Las Vegas Serves Cast Iron S'mores
Therapy In Downtown Las Vegas Serves Cast Iron S'mores. (Janna Karel Las Vegas Review-Journal)
TOP NEWS
News Headlines
ad-infeed_1
ads_infeed_2
Local Spotlight
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like