Updated July 16, 2021 - 9:39 am
We’re told the letters on the Park Theater sign facing the Strip are being taken down for cleaning. This much is clear.
But we’re wondering how many letters, and in which order, will soon be hung from the building. Park Theater was missing its PAR as of Tuesday afternoon, the sign reading K THEATER.
— John Katsilometes (@johnnykats) July 13, 2021
Word from the hotel’s PR (two of the missing letters, right there) department has said this is “sign maintenance work” and declined further comment Wednesday. But we’re also hearing reliably of a name change being planned at the venue.
The facts: Park Theater is installing a new Dolby sound system. There is already Dolby Theatre (formerly known as the Kodak Theatre) in Hollywood. MGM Resorts International, which owns the theater and Park MGM, has a recent history of corporate-name partnerships. Michelob Ultra Arena, formerly Mandalay Bay Events Center; and the lounge Rhythm & Riffs by TYLT (the wireless phone-charging company), also at Mandalay Bay, are leading examples. Of course T-Mobile Arena, and MGM Resorts partnership, opened with that name.
Thus, we are charged up (if not cracking an Ultra) for word, either way, on what to call Park Theater. We’re betting a the new moniker.
John Katsilometes’ column runs daily in the A section. His “PodKats!” podcast can be found at reviewjournal.com/podcasts. Contact him at email@example.com. Follow @johnnykats on Twitter, @JohnnyKats1 on Instagram.