New $20 million makeover is underway at Hooters Casino

Major changes are on the way at Hooters Casino Hotel in a $20 million makeover. Hooters VP and General Manager Mike Storm has announced two new restaurants, an upgrade to the Hooters restaurant, a new pool facility, a new rock show and a new showroom that will star Las Vegas magicians Jarrett & Raja in an open-ended residency beginning March 24.

“We are here to stay,” said Mike. “We’re obviously not Bellagio or Caesars Palace, nor do we want to be. We’re all about having fun. We’re all about Las Vegas and the local community.”

Mike plans to announce the new restaurant details shortly: “It’s a national brand, an iconic brand perfect for our location and demographic. It’s not owned by a star and doesn’t have a celebrity chef, but it’s a very hot and successful concept throughout the Midwest, with Hooters being the first in Las Vegas to showcase it.

“All of our 657 rooms are being redone. The two TV sets and tropical look with orange lampshades are going and being updated to very modern in black-and-white themed gray with a red accent. There will be just a subtle touch of orange, but no longer will you be overcome with orange.

“Our entire casino floor is getting a new look with a new sports book that’s doubling in size. All of these plans have been a year in the making.”

The new pool will open at the end of April with another new restaurant, and Mike says although the property is maintaining the brand, there will be a new look to it. And don’t be surprised if the Hooters Girls at the pool have new uniforms.

“They will definitely have their own identity,” he said. “We plan to be a relevant part of the Las Vegas landscape and have a community outreach. There will be more to Hooters than just Hooters and orange shorts. We’ll dress for the occasion. Our girls look great in gowns and dresses.”

Mike also told me that Elvis Presley impersonator Trent Carlini will depart this weekend, and a new show, “Rock Fantasy,” will open with a rotating cast in the Mardi Gras Night Owl casino floor theater within a week.

He said: “They have 30 rock lookalike, soundalike performers to rotate, so no two shows will ever be the same. Their team from L.A. has absolutely incredible people portraying Elton John, David Bowie, Axl Rose, David Lee Roth, and the list goes on.”

I quizzed Mike on the long-standing image of the Hooters brand, and he responded: “I recognize that in the 1980s, customers would come to ogle the girls, but we are now about value and pals hanging out with their buddies.

“They might flirt with a cute girl because our girls will no longer be hot bikini girls. There’ll be a lot more class because we needed to step up our game. They might still flirt with a pretty girl, but instead of bikini models, it’s far more of an athletic appeal.

“We’ll have the college cheerleader, the girl next door, and it’ll be OK for the guy to bring his partner, his wife, his girlfriend because it will be about them having fun together. The brand is definitely undergoing an evolution.

“We’re not only embodying that in Las Vegas, but also taking it even further.” I can attest to that because I was served Dom Perignon!

Mike admitted that they had to overcome the stigma of the old Hooters when the staff reached out to charities for its Month of Giving campaign. The hotel took its entire marketing and advertising budget to honor charities at Monday night’s event to announce the changes.

The charities included Habitat for Humanity, Nevada Society for the Prevention of Cruelty to Animals, Three Square, Goodwill, The Salvation Army, Make-a-Wish and St. Jude’s Ranch for Children.

“Some charities didn’t want to work with us because of our reputation, but we are taking a stand to be a real part of the community,” Mike told me. “We’re a lot more family today. Our hotel is different and unique, and we have the best of locations steps from the Strip. Hooters is very much here to stay.”

Jarrett & Raja took part in the ribbon cutting Monday night, announcing that their rehearsals begin at the end of February, with a March 24 opening. Raja prematurely cut the ribbon, but Jarrett restored it magically so that Mike could cut it properly.

Raja told me: “We are aware of the challenges, but we are the little engine that could. We’ll have a beautiful showroom that’s easy to access with free parking and right at the edge of the Strip. It’s perfect for locals to travel to for a night out on the Strip.

“Other magicians and shows have been very supportive for what we’re doing, and for the first time, since we are so close to MGM Grand, we can honestly say that David Copperfield is looking down at us.”

CES final night showcases Drake at XS Nightclub
Drake performed for CES attendees and club-goers at XS Nightclub in Encore at Wynn Las Vegas in the early morning hours of Friday, Jan. 11, 2019. (John Katsilometes Las Vegas Review-Journal)
CES Happy Hour party at Hangover Suite at Caesars Palace
Conventioneers mingled during the Hardware Massive CES 2019 Happy Hour Bash at The Hangover Suite at Caesars Palace in Las Vegas. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
CES 2019 Has A Cordless Hair Dryer
CES Has A Cordless Hair Dryer (Janna Karel/Las Vegas Review-Journal)
CES Opening Party in Omnia Nightclub at Caesars Palace
CES conventioneers packed Omnia Nightclub at Caesars Palace, and let loose as they danced to DJs into the night. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Print intricate designs, your pet or your face on your nails
Print intricate designs, your pet or your face on your nails (Janna Karel Las Vegas Review-Journal)
CES 2019: Panel talks Impossible Burger 2.0
Panel talks Impossible Burger at CES during launch at Border Grill on Monday, Jan. 7. (Ben Hager/Las Vegas Review-Journal)
Momofuku Makes A Cocktail With Bok Choy And Beets
Momofuku Makes A Cocktail With Bok Choy And Beets (Janna Karel Las Vegas Review-Journal)
The Dream of AJ Montgomery
AJ Montgomery lost part of his leg in a vehicle accident but found his dream as a performer in “Le Reve.” (John Przybys/Las Vegas Review-Journal)
Kelly Clinton-Holmes of the Stirling Club
John Katsilometes chats with Kelly Clinton-Holmes, director of the Stirling Club's New Year's Eve entertainment.
Month-by-month entertainment coming in 2019
“True Detective” Season 3, HBO (Jan. 13) Travis Scott, T-Mobile Arena (Feb. 6) Robbie Williams, Encore Theatre at Wynn Las Vegas (March 6, 8, 9, 13, 15 and 16) “Game of Thrones” Season 8, HBO (April) Electric Daisy Carnival, Las Vegas Motor Speedway (May 17-19) “Fiddler on the Roof,” The Smith Center (June 4-9) “The Lion King” (July 19) Psycho Las Vegas, Mandalay Bay (Aug. 16-18) Life is Beautiful, downtown Las Vegas (Sept. 20-22) “Tim Burton @ the Neon Museum” (Oct. 15) “Frozen 2” (Nov. 22) “Star Wars: Episode IX” (Dec. 20)
Lacey Huszcza invites you to find something to love at the Las Vegas Philharmonic
Lacey Huszcza, executive director of the Las Vegas Philharmonic talks about the orchestra's wealth of programming. (Janna Karel/Las Vegas Review-Journal)
Gina Marinelli offers La Strega preview
Gina Marinelli used a pop-up New Year’s Eve dinner at Starboard Tack to preview items she’ll feature at her new Summerlin restaurant, La Strega. (Al Mancini/Las Vegas Review-Journal)
New Year’s Eve at Sparrow + Wolf
Sparrow + Wolf’s New Year’s Eve party was a sort of official unveiling of its newly renovated space. (Al Mancini/Las Vegas Review-Journal)
Las Vegas NYE Fireworks - VIDEO
The full show: A spectacular view from the rooftop of the Trump International Hotel as 80,000 pyrotechnics illuminated the Las Vegas Strip at the stroke of midnight. Fireworks by Grucci choreographed launches from the Stratosphere, the Venetian, Treasure Island, Caesars Palace, Planet Hollywood, Aria and MGM Grand.
Debra Kelleher Of The Stirling Club
Debra Kelleher, DK Hospitality President talks with Johnny Kats about the reopening of the Stirling Club.
Richard Ditton Of The Stirling Club
Richard Ditton, an investment partner of the Stirling Club talks with Johnny Kats about the reopening of the club.
NYE at the Stirling Club
John Katsilometes reports from the reopening of the Stirling Club on New Year's Eve 2018.
Michael Stapleton of the Stirling Club
Michael Stapleton, COO of the Stirling Club talks with Johnny Kats about the reopening of the club.
Recap the Countdown on Fremont Street — VIDEO
Nearly 40,000 people packed Fremont Street to enjoy America's Party Downtown. As the tradition stands, Las Vegas Mayor Carolyn Goodman counted down the clock on the 3rd Street Stage, alongside her husband and former mayor, Oscar Goodman.
New Year's Eve live from the Las Vegas Strip Bellagio Fountains - Video
Reporter Aaron Drawhorn near the Bellagio Fountains as hundreds of thousands gather to celebrate New Year's Eve in Las Vegas
Ryan Reaves describes the flavors in Training Day beer
Ryan Reaves talks about the flavor of Training Day, the new beer from 7Five Brewing that was launched at the PKWY Tavern on West Flamingo Road. (Al Mancini/Las Vegas Review-Journal)
Ryan Reaves describes his new beer
Golden Knights winger Ryan Reaves talks about his new beer from 7Five Brewing at a launch party at PKWY Tavern on West Flamingo Road. (Al Mancini/Las Vegas Review-Journal)
Vegas' five biggest NYE concerts
Imagine Dragons at The Chelsea at The Cosmopolitan of Las Vegas, Lady Gaga at The Park Theater at Park MGM, Maroon 5 at the Mandalay Bay Events Center, Bruno Mars at T-Mobile Arena, and Tenacious D at The Joint at the Hard Rock Hotel & Casino.
Celebrate New Years Day, Hangover Day and Bloody Mary Day at Cabo Wabo
Celebrate New Years Day, Hangover Day and Bloody Mary Day at Cabo Wabo (Janna Karel Las Vegas Review-Journal)
Michael Symon, chef and owner of Mabel's BBQ, talks about his first Las Vegas restaurant
Michael Symon, chef and owner of Mabel's BBQ, talks about his first Las Vegas restaurant. Bizuayehu Tesfaye @bizutesfaye
New American Eagle flagship on the Las Vegas Strip lets you customize your clothing
American Eagle flagship on the Las Vegas Strip lets you customize your clothing
Bellagio Conservatory display is Majestic Holiday Magic
Majestic Holiday Magic at the Bellagio Conservatory
Las Vegas Ready for 2019 NYE Fireworks Show
The city of Las Vegas is ready to celebrate "America's Party" with a new and improved fireworks show that will pay tribute to the Golden Knights.
Sugar Factory makes a shareable Christmas cocktail
If you’re looking to share holiday cheer, this goblet is big enough to split among at least a few friends. The bubbly punch is made with cherry vodka, cranberry juice and a scoop of Christmas tree gummy candies — just in case it’s not sufficiently sweet.
New Year's Eve fireworks are ready to fly in Las Vegas
Las Vegas Convention and Visitors Authority and Fireworks by Grucci unveil details of “America’s Party 2019” New Year's Eve fireworks and entertainment extravaganza during a news conference at the Fashion Show Mall in Las Vegas Thursday, Dec. 20, 2018. (K.M. Cannon Las Vegas Review-Journal)
News Headlines
Local Spotlight
Home Front Page Footer Listing
You May Like

You May Like