NEW YORK — IHOP, which teased a name change to IHOb earlier this month, says the “b” is to promote its burger menu.
— IHOb (@IHOb) June 4, 2018
The pancake chain has been coy about whether the name flip is permanent, saying Monday that it was “for the time being.” Pressed for details, the company would not give an end date for IHOb but referred to the “tongue-in-cheek name change” and said it was tied to the summer burger promotion.
The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. It started using the IHOb name on social media, on its website and for in-store promotions.
The hints of a name change had spurred guesses on social media — and some disappointment Monday at the reveal.
As much as we love our pancakes, we'd never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.
— Wendy's (@Wendys) June 11, 2018
iHOP changed their name to iHOB for BURGERS????? ……nobody asked for this @IHOb
— The Truth (@MikeeKhoury) June 11, 2018
Congrats on naming your restaurant after the item I'd be least likely to get there. What an epic failure.
— Tiffany Byrd (@T_Byrd519) June 11, 2018
So they just announced what iHob stand for and it’s International House Of Burgers. I’ve been to iHop like a thousand times and I’ve never gotten a burger once… just sayin.
— ave (@_avery_becca_) June 11, 2018
In addition to changing its name on social media, the company has also opened a flagship IHOb restaurant in Hollywood, California.