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An ocean of fans keeps Yellowcard afloat

It’s crazy how much things have changed since Yellowcard released “Ocean Avenue,” its breakthrough album, in 2003. Back then, the band belonged to a major label, which meant it probably had to bend to the whims of the imprint to move more than a million copies. Fast forward a dozen years; the group now has the ability to deal directly with the fans.

How much of a difference does this make? Well, a lot. A few months ago, for instance, frontman Ryan Key launched a Kickstarter campaign to help fund a studio at his home in Nashville, Tenn. The goal was to raise $75,000. “I think there can be a misconception in the music industry that if an artist gets a song on the radio, than they’ve struck it rich for life,” he said in video posted on his Kickstarter page. “And that’s just not the case.”

Yellowcard may not have made millions off “Ocean Avenue,” but clearly the Florida-based band made some loyal fans over the years beginning with that platinum album, which was pivotal for plenty of people. In a little more than two weeks, Key’s Kickstarter goal was met, and just a few weeks later, that mark was exceeded by more than $25,000 from the contributions of 1,250 backers.

The first release from the Lone Tree studio is slated to be an exclusive EP for Kickstarter benefactors from Keys’ sideproject Will & the Whiskeymen, followed by what’s sure to be a slew of subsequent sessions from Yellowcard and whatever other acts he ends up working with. Before he can head back to Nashville and start breaking in the new studio, Key has a few dates left to finish on this tour with his main band, including this show Saturday at Brooklyn Bowl with New Found Glory.

Read more from Dave Herrera at reviewjournal.com. Contact him at dherrera@reviewjournal.com.

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