87°F
weather icon Clear
If you are having problems accessing today’s e-Edition, please click on this link VIEW E-EDITION

Presentation is key in staging luxury homes for sale

With opulent sites like MacDonald Highlands in Henderson, The Ridges in Summerlin and Southern Highlands estates, Las Vegas offers an expansive luxury home selection for affluent individuals looking for their next home purchase, or those interested in selling their home.

Collaborators Darin Marques, founder of the Darin Marques Group at Huntington &Ellis, and Heidi Carlsen, home staging expert with Stately Home Staging, have their fingers on the direct pulse of Southern Nevada luxury real estate and understand just what helps sell these properties to high-earning individuals. The answer lies in the presentation. These two partnering experts weigh in on the key elements of home staging and what it means for both the Realtor and designer standpoint.

Marques weighs in on how to seal the real estate deal with proper staging:

When showing a home, a retail-like experience can make all the difference. This can include how the space is lit, what it smells like and, perhaps most importantly, how it is staged with furniture and various fixtures. All these factors play into the overall ambiance and can help the potential buyer remember a property that much more and, perhaps, engage in buying it.

Consider a completely blank canvas — an empty home — versus one that is staged well. On larger and luxury homes when they are not staged, people walk in and envision where a couch or table may go. It can be all a mystery — visually — at that point.

Staging takes out the prospective buyers’ guesswork, giving them an idea how the spaces may be utilized and optimized. It is no different than folks walking into a model home. There is a certain element of excitement that is generated in seeing a space filled out.

As for the agent-stager relationship, it’s best for everyone to essentially stay in their own lanes while working cohesively together to get a property sold. Agents will often work with a trusted staging vendor, where their opinions matter the most come decision time. In some scenarios, the stager can interact directly with the home seller, having immediate access to the professionals sprucing their space.

When looking at the complete transaction, staging is one of the tools in the toolbox that would accelerate the sale of a home. A success story among many, our team recently had a $5 million-plus Southern Highlands home go under contract in 30 days, whereas the typical days on market for this price point is 97 days. I have no doubt that staging was a vital factor in making this happen.

No agent out there should be a jack of every single trade. A trusted stager is part of the team, and I sell a full team experience to buyers out there.

Carlsen notes that clients should design with selling in mind:

When it comes to coordinating a home staging, it’s really a designer’s job to sell a feeling. The successful sale of the home hinges on that very palpable emotional connection that a potential buyer senses the second they step into a house. Home staging plays an essential part in the decision-making psychology and on a subconscious level allows someone to genuinely start envisioning themselves in their future home.

This is especially true for luxury homes that come with the multimillion-dollar price tag. Even in today’s hot market, where you hear of homes selling very quickly, higher-tier properties with an extremely high value still tend to have a slower turnaround time when compared with the average home sale.

For this reason, staying up to date on the latest trends is important, so that a staged home looks fresh and truly desirable. Design implementations and quality product are crucial to livening up a space that could be perceived as ordinary, dated or lived-in. An expertly staged home plays its part in expediting the interest of potential buyers and contributing to a speedier sale.

As design experts, we tell a story with furniture, accent pieces and other design elements. Some of the biggest challenges exist when it comes to making an effective use of space.

Sometimes, an original home design has the pristine location and beautiful architecture, but a not enough functionality to live up to modern living needs. As staging experts, we are skilled in “solving” a challenging space, which is vital to show any interested purchaser just how much value they can squeeze out of every square inch of their home.

The result will speak for itself, as we’ve seen that homes that are not staged can spend 70 percent more time on the market.

Darin Marques is a luxury home specialist based in Las Vegas and founder of the Darin Marques Group at Huntington &Ellis, A Real Estate Agency.

Heidi Carlsen is a designer at Stately Home Staging where she leads design efforts to transform luxury home settings into beautiful living spaces aimed to allure potential home buyers.

Don't miss the big stories. Like us on Facebook.
THE LATEST
Creating your Southern Nevada home gym space

There are multiple factors that go into having the ideal at-home setup such as understanding how much space you need, the location in the home, whether to incorporate a digital element, the aesthetics of the space, and even soundproofing.

How concerned should you be about interest rates?

As the rates begin approaching pre-pandemic levels, they are still going to remain within a record-low margin. Southern Nevada’s 30-year fixed mortgage rate is currently averaging 5.1 percent. The 15-year fixed mortgage rate is averaging 4.2 percent and the five-year adjustable-rate mortgage (ARM) is averaging 3.5 percent. Compared to 15 to 20 years ago, we were seeing rates as high as 8 percent to 10 percent.

How concerned should you be about interest rates?

As the rates begin approaching pre-pandemic levels, they are still going to remain within a record-low margin. Southern Nevada’s 30-year fixed mortgage rate is currently averaging 5.1 percent. The 15-year fixed mortgage rate is averaging 4.2 percent and the five-year adjustable-rate mortgage (ARM) is averaging 3.5 percent. Compared to 15 to 20 years ago, we were seeing rates as high as 8 percent to 10 percent.

Vegas housing market sits on stable foundation

As for prices, I again do not expect much to change. Resale closing price appreciation may soften slightly, but basic supply and demand again points to more of the same. With new homes, dramatic increases in land and material costs will mean that price appreciation in that sector will continue and builders and buyers will have to continue to adapt.

New homes showcased for spring buying season

Despite the many challenges we have faced in the last few years and uncertainty from recent global geopolitical events, I don’t anticipate the demand decreasing. In fact, I anticipate the market outlook will look pretty similar to last month’s and will remain stable over the next few months.

Making the most of Las Vegas’ historic luxury boom

We are in the heart of a historic time for our local luxury market. There were more homes sold over $5 million in 2021 than any other year in our history. Forty-six homes sold over $5 million in 2021, marking a nearly 60 percent jump from 2020 alone.

Homes in master-planned communities tend to hold value

The coming year brings many opportunities and challenges for master-planned communities. The housing market is still strong and there is demand for new housing.

What do rising interest rates mean for homebuyers

What will rising interest rates mean to you if you are considering purchasing a home or doing a cash-out refinance loan?