weather icon Clear

Ascaya hosts Robb Report’s Dream Machines

Updated September 14, 2019 - 12:25 pm

Ascaya, the hillside development in Henderson, turned into a closed course to demonstrate the latest luxury sports utility vehicles that will be showcased in an upcoming issue of a national luxury lifestyle magazine.

Thirty-two couples from across the country descended upon Las Vegas on Sept. 5-6 to participate in the Robb Report’s Dream Machines driving experience. They each drove eight luxury SUVs to provide feedback for a story reviewing the driving experience of a Bentley Bentayga Speed ($235,700 base price), Lamborghini Urus ($200,000), Alfa Romeo Stelvio Quadrifoglio ($80,245), Range Rover SVAutobiography Dynamic ($178,500), BMW X7 xDrive 40i ($73,900), Maserati Levante Trofeo ($169,980) and Jeep Grand Cherokee Trackhawk ($86,650) and Rezvani Tank that resembles a tactical urban vehicle ($155,000 and surpasses $300,000).

This is the third year of the Dream Machines. All three have taken place in Las Vegas, but this is the first time it’s been held in Ascaya.

In the first year, Robb Report VIP subscribers drove luxury vehicles in Red Rock Canyon and last year they drove to the north rim of the Grand Canyon.

David Arnold, the managing director of the Robb Report, said they were looking for a different driving experience that was less arduous and tapped Ascaya when asked. After a tour of the clubhouse and community, it was an easy decision, he said.

“It’s an amazing development, and the scenery is fabulous with the mountains and the proximity of the Strip,” Arnold said. “The majesty here was an interesting experience we thought our readers would enjoy.”

Arnold said they chose SUVs for this issue because they are more than 50 percent of the U.S. car market, as people less interested in buying sedans. Vehicles are “part of the DNA of the Robb Report” and it’s vital to get a perspective of luxury customers, he said.

“It’s better research than anything we can do,” Arnold said. “We have our automotive editor pick the cars and bring them to an interesting location, and Ascaya fits the bill. It gives us an opinion of the finish, form and performance. It’s not how fast they go but more the comfort and experience and coupled with other interesting experiences such as the setting of Ascaya.”

The Robb Report chose Las Vegas for the annual review because they thought it would appeal to their readers to visit and experience the city in a different way, Arnold said.

“We have a relationship with MGM and Aria, specifically, and Vegas is more attractive than just gaming with the shows and culinary scene,” Arnold said. “There’s something for everyone beyond what it’s historically known for as the gaming capital of the world.”

The Robb Report has a VIP club in which people apply and there’s a screening process, Arnold said. The magazine creates activities for members crafted around subjects it covers from cars, watches, culinary, wine and travel and provide experiences that wouldn’t be available such as the driving of luxury SUVs at Ascaya, he added.

“For a lot of our readers, it’s rolling art and kinetic sculptures,” said Vic Matthew, senior editor of automotive for the Robb Report, who called it the golden age of the SUV. “That’s their appreciation for it and it’s a perfect marriage of form and function.”

The club members’ Las Vegas trip also included a visit to the Henderson Executive Airport to look at aircraft and use luxury gadgets such as a car simulator, massage chairs and virtual reality. They even took a helicopter tour to the Hoover Dam and over the Strip. They had lunches and dinners together.

“Everyone is here because they share their passion,” Arnold said. “They are not doing it alone but with a group of like-minded people, and that social element is fun for people.”

The VIP members are people in finance and medicine or entrepreneurs who range from their mid-40s to late 60s and early 70s and have $10 million in assets and above. They own multiple homes and ability to acquire anything they want, and Arnold said he wouldn’t be surprised if some bought lots in Ascaya or talked to others who might do so.

“The term influencer is one that is used in so many different ways, but these are influential people,” Arnold said. “They have groups they influence and social circles where they have a certain amount of sway. You have 64 people going back to each of their spheres of influence and talking about their experience in Vegas and Ascaya.”

Ascaya director Kelly Foster said he’s worked with the Robb Report in the past in sponsoring a car of the year event in Napa Valley. When he became part of the Ascaya team earlier this year, Foster said he thought the hillside community would fit perfectly with Robb Report with “a twisting and winding private roadway with stunning views. It was a perfect setting for an automotive event,” he said. “We believe that a lot of our existing owners at Ascaya are subscribers of the magazine and followers of the Robb Report on social media. There is an audience (in their readers) that is a good demographic for Ascaya to partner with.”

Foster said it’s been great exposure for the development with the Robb Report highlighting the event on social media and posting videos as it happened. Ascaya will be the backdrop in the feature article as well, Foster said he expects the event to return for what has become great publicity.

“Eventually, whether through direct experience or social media or print advertising, for people who didn’t know about Ascaya to learn about it,” Foster said.

Owner and broker of LVREAL, Maureen Robison, is the managing broker for Ascaya. She said some of the VIP participants made appointments to view homes in the community for the potential of buying. Ascaya has four spec-built, furnished custom homes, called inspirational homes, for sale ranging from $5 million to $7 million.

Robison said there’s competition for the valley’s luxury lots; but Ascaya buyers aren’t looking for a golf course, and prefer one with one access and privacy.

The hillside community has sold 36 of its 313 lots with prices ranging from $500,000 to $10 million. There are nine households living in Ascaya and 38 homes are under construction or in the permitting process.

Ascaya launched three new custom homes with Blue Heron, Sun West Custom Homes and studio g ARCHITECTURE that are either done with permitting or going through the permitting process, Foster said. Those homes will be in the mid-$4 million range, which he said is the “sweet spot” of the market. Those are homes that will take a year to build measure about 6,000 square feet with five bedrooms and Strip views and are part of Ascaya’s new accelerated custom home program.

“The goal of this program is to give the buyer who doesn’t want to go through the two-to-three-year full custom journey and a certainty in schedule and price and the design is already done,” Foster said. “If they wanted to change paint colors and finishes there is still time to do that. We have done most of the heavy lifting. We think the majority of the market really covets known costs and schedule and a high-quality project with great views.”

Foster said more initiatives planned by Ascaya will further accelerate their success with new community amenities in design that will be announced by the end of 2019. There are plans to start another six speculative homes in early 2020, Foster said

“People are valuing closing, completion and move in,” Foster said. “Our sales pipeline has never been stronger. We’re excited where things are at right now. Several of these spec homes have multiple buyers circling them with counter offers. … We’re not going to aggressively start a dozen spec homes as the world appears to be decelerating. If we are indeed heading into recession and uncertainty about how the next president will be and tariff wars continuing to accelerate, we are ready to tap the breaks if that’s necessary for Ascaya.”

Arnold said there’s a symbiotic relationship between luxury homes and cars and many club members have several garages to hold them. Their review for other readers is valuable for those who want to purchase the luxury SUVs, he said.

“Someone getting a $300,000 car is looking for more than all the specs and statistics than you can get online,” Arnold said. “It’s not that the information isn’t valuable, but there’s a whole different set of judgments for someone buying their fourth or fifth car and spending a quarter million to a half million on a car.”

The chance to drive the luxury SUVs was an experience James Fowler couldn’t pass up. The 48-year-old Fowler, an Irvine resident who previously had a home in Las Vegas and doesn’t rule out buying again in the city, owns a commercial real estate construction company based in California. He also is a partner in a car dealership and has access to Ferraris, Lamborghinis, Porsches and Mercedes that he’s driven.

“You get to drive everything you don’t normally get to drive and don’t have to go to several dealerships,” Fowler said. “You can get it all in one shot.”

Don't miss the big stories. Like us on Facebook.
Real Estate Millions Videos
Blackstone Group reportedly interested in acquiring MGM Grand, Bellagio
The Blackstone Group, who purchased The Cosmopolitan of Las Vegas and the Hughes Center office park, is reportedly looking to buy and lease back the MGM Grand and the Bellagio. (Heidi Fang/Las Vegas Review-Journal)
Real Estate Millions: 1382 Ruby Sky Ct V2
Lake Las Vegas Henderson Home - Video
The views of Lake Las Vegas from 8 Rue Promenade Way are panoramic and through each arched window, postcard-perfect. Impeccably groomed shores, waterfalls, golf courses, and upscale living define the exclusive landscape. But it's the European-inspired, 7,000-square-foot home with floor-to-ceiling windows, stone fireplaces, curved stairways, French doors and ample nooks and balconies that suggest palatial hideaway.
Real Estate Millions: "Property Brothers" design a "drag room" - VIDEO
"Property Brothers" reached out to Las Vegas entertainer Frank Marino to design a "drag room" for Mark Hooker, who is performing as his stage persona “Margo Caprese,” known as the Vintage Vegas Vixen, in Las Vegas. (Las Vegas Review-Journal)
Sun City Summerlin Dream Home - Real Estate Millions
Bob and Doralee have recently built there new dream retirement home in Sun City that mimics the style of there previous home.
Top 10 Most Expensive Homes in Las Vegas - Video
These are the top 10 most expensive homes sold in Las Vegas.
Lake Las Vegas Blue Heron Vantage Views
Video courtesy Lake Las Vegas Media/Drone Las Vegas & Black Room Productions
Golden Knight's owner Bill Foley's House for sale in The Ridges - Real Estate Millions
Peter Lik Designs Homes In Las Vegas - Video
Photographer Peter Lik has teamed up with Jewel Homes to design new homes for Las Vegas that take inspiration from different parts of the world.
Real Estate Millions: Temple Rock Court Boulder City
Temple Rock Court features four bedrooms, fourth bathrooms and is listed at $1.5 million.
Mount Charleston Home - Real Estate Millions
Louis Castle shows off his Mount Charleston home with beautiful view of the mountain.
Pardee Homes Terra Luna Wins Home Of The Year - VIDEO
Pardee Homes' Terra Luna in Summerlin wins the Silver Nugget's 2019 home of the year award.
Real Estates Millions: Midcentury Remodel - Video
Originally built in 1966, this Midcentury Remodel has been modernized to appeal to the masses. The larger than life windows brighten up the entire home and offer brilliant views of the nearby mountains and golf course.
Real Estate Millions: Lake Las Vegas (23 Summer House Drive)
Real Estate Millions: Angeles Home In MacDonald Highlands - VIDEO
Angeles Scorsetti's nearly 10,000-square-foot home she and her husband, Steve Mason, purchased on the Dragon Ridge Golf Course and spent six months remodeling, leaving behind their Mandarin Oriental penthouse where they lived 8 years above the Strip.
Real Estate Millions: Boulder City Home - VIDEO
Mal Farmer takes us on a tour of her Bolder City home that she remodeled and lived it with her late husband Richard for over 30 years.
Real Estate Million: 27 Shadow Canyon Court - VIDEO
27 Shadow Canyon is a $5.5 million dollar home is 9,825 square-feet with six bedrooms and 7 baths. Shadow Canyon is equipped with an assortment of Tesla Amenities including power walls, solar panels, and an electric car.
Real Estate Millions: 2019 New American Remodel
Real Estate Millions: Las Vegas Motorcoach Resort - VIDEO
Various RV owners living in the community of the Las Vegas Motorcoach Resorts gives the crew a tour of their motor homes.
Real Estate Millions: Brett Raymer's Tanked Home - VIDEO
Brett Raymer from the TV show "Tanked" gives us a look into his 4 story home on the edge of Lone mountain. What would a tanked home be without a 700-gallon custom aquarium in the kitchen and a 6,000-gallon Koi pond in its resort-style backyard.
Real Estate Millions: 460 Probst Way
460 Probst Way is listed for $4.5 million and has 5 bedrooms, 6 baths, 4 car garage and is 6,738 square feet. The home is in a gated compound with an outdoor pool, deck, and kitchen with near 360 degree of the las vegas valley. The house will be auctioned on April 26-29th.
Real Estate Millions: Home + History Tour - VIDEO
A 1963 Paradise Palms home. Originally called the Monterey, the open floor plan features a living, dining and kitchen area in main living area, original hardwood flooring, original central vac system, both master bathrooms have original starburst tile and vanities, fully renovated kitchen with quartz counters and new appliances, waterfall edge island with counter seating, ‘Cosmos,’ a Soviet-inspired lounge with fog machine, laser lights, sound system and full bar, fresh paint, retro furnishings, new carpet, pool, pool deck with seating and covered bar, lifetime block and steel construction.
Real Estate Millions: Jim Rhodes Home Most Expensive In Las Vegas - VIDEO
Jim Rhodes has created the most expensive home on the market in Las Vegas. The home is listed at $29,995,000, 9,798 sq. ft., 8 Bedrooms, 8 Full Baths, 2 Half Baths and has 360-degree views of the Las Vegas Strip.
Pawn Stars Rick Harrison Real Estate Millions - VIDEO
Reality TV star Rick Harrison from Pawn Stars shows his eccentric home off in the Red Rock Country Club. The house is 8,845 square feet. It has five bedrooms, seven bathrooms and three additional rooms. It is listed at $3,999,999.
Real Estate Millions: Boulder City Home (613 Lido Dr) - VIDEO
Sitting on top of a mountain overlooking the Lake Mead recreation area, Scott Baranoff gives a tour of his 4,655 square feet Frank Lloyd-Wright inspired home in Boulder City.
Real Estate Millions: Hard Luck Mine Castle
Real Estate Millions: Flip or Flop Vegas
Real Estate Millions: Myron Martin
Real Estate Millions: $15M Palms Place Penthouse
Phil Maloof’s Palms Place Penthouse, which takes up the entire 59th-floor, is for sale for $15 million. (Samia DeCubas/Real Estate Millions)
Real Estate Millions: The New American Home 2019
Real Estate Millions: The highest-priced condos sold in Las Vegas in 2018
Marc-Andre Fleury selling Las Vegas home for $2.5M - VIDEO
Golden Knights goalie Marc-Andre Fleury has put his custom Southern Highlands home on the market for $2.5 million. The single-story home, built on a .63-acre lot in 2015, measures 5,285 square feet and has a 717-square-foot casita and three-car garage. It has five bedrooms and six baths. Fleury bought the home from former NHL player and fellow Canadian Sheldon Souray, according to public records. When he signed his three-year, $25M contract extension over the summer, Fleury told the media he and his family love Las Vegas and cited its great schools and neighborhoods with a lot of things for kids to do. Fleury said he and his family love their home in Southern Highlands, but wanted to be “closer to the Summerlin area." Home photos courtesy of Ivan Sher Group
Couple with Subway ties sell Seven Hills home

In designing their multimillion dollar dream home to be built in lush Seven Hills, Rick and Ruth Sender had a list of specifics: a pool that “intruded into the house as a much as possible,” a professional kitchen with high-gloss cabinets deep enough to hold large baking trays and five sets of dishes and a library to house 3,000 books, as well as a large collection of sports memorabilia.

Top 10 penthouses for mid-2019

High-rise sales are down in 2019 as buyers look to the home market, but a unit at the Waldorf Astoria fetched the highest price in 2½ years.

Boy Scouts camp in Mount Potosi marketed for future luxury development

Newmark Knight Frank, a commercial brokerage, is marketing some 1,150 acres of land in Mount Potosi, home to the Boy Scouts of America Las Vegas Area Council’s camp, at a listing price of $90 million, according to a press release from Newmark.

Vegas couple remodels retirement home into mini-mansion— VIDEO

After more than 10 years, the Raes are moving again. This time, to a home half the size in Sun City, Summerlin, that they’ve already customized, decorated and outfitted with the finest accouterments.

New Las Vegas mansions draw celebrities

Oakland Raiders President Marc Badain and two YouTube sensations are among the high-profile buyers of the 20 highest priced newly constructed luxury homes closed in 2019.

Luxury new home closings of $1 million-plus up 41 percent in 2019

The new home luxury market is surging during the first six months of 2019 despite a decline in the housing market overall, and MacDonald Highlands and Summerlin continue to dominate the marketplace with a combined 80 new home closings of $1 million or more.

Market has 63 listings of $5 million or more

The sales of existing luxury homes in Southern Nevada remains strong and shows no signs of slowing through the end of the year as the influx of Californians buying up properties continues.

Rhodes’ Spanish Hills home leads top resales of 2019 — VIDEO

An uber luxury Spanish Hills home lived in by its builder Jim Rhodes that set the second highest resale value in Las Vegas history at $16 million tops the list for the most expensive sale so far in 2019.