New complex offers fitness center, coffee bar, e-lounge and media room—PHOTOS

Walking into the clubhouse at SW apartments off the 215 Beltway at South Durango Drive, it’s clear that this isn’t your average apartment complex.

“It has a unique, fresh and fun mix of contemporary with an eclectic feel,” said interior designer Diane Whiting. “It has every element in it.”

Whiting is responsible for the red, white and black color scheme of SW’s clubhouse, which houses a fitness center, coffee bar, e-lounge and media room.

Residents at the 310-unit complex, which debuted in November, can rent bicycles and take their pet to the pet park and wash. Soon they’ll also be able to swim in the complex’s pool, watch television in the outdoor cabana or have a barbecue at one of the outdoor grills.

SW offers one, two and three-bedroom units as well as a two-story, two-bedroom townhome. Leases start at three months and range as long as 15 months. Cost ranges from $1,040 to $1,609 per month.

The one-bedroom model at SW features interior stairs leading up into the second-level apartment.

“One of the biggest architectural features of this complex is the fact that all upper units have stairs inside,” said Larry Tindall, SW’s residential designer and principal at Greene-Tindall Southern Nevada Home Design. “It makes it feel more like a home.”

The kitchen boasts dual chrome pendant lights, an undermount stainless-steel kitchen sink and quartz countertops as well as a USB outlet, which can also be found in the bedroom.

“An undermount sink is almost unheard of in an apartment,” Whiting said. “Everything has an upscale look.”

Residents have the option of grey laminate flooring or carpet and each unit has a laundry room and comes with a 50-inch smart television.

The two-bedroom model features a bedroom with private bath and a second bedroom with a bath that’s accessible from the hallway and bedroom.

“It makes it so residents don’t have to parade their guests through their bedroom in order to use the bathroom,” Tindall said.

Tindall said more people are choosing to live in apartments for the amenities and no-hassle lifestyle. “They’re looking for no maintenance and by living here they don’t have to clean the pool or go out and buy gym equipment,” he said.

Emily McCann, vice president of marketing and education for WestCorp Management Group, which manages SW, said the models offer potential tenants the real deal.

“We want to show residents that this is exactly what you get when you choose to rent one of our units,” she said. “People are choosing to live in an apartment and we want it to feel like home.”

Contact reporter Ann Friedman at or 702-380-4588. Follow @AnnFriedmanRJ on Twitter.

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