Old-timey name aside, Mtn Dew — that’s Mountain Dew, to you and us — has long been one of the innovators of the soda-pop world, part of the reason it’s hugely popular among millennials. And the hits just keep on coming.
Beginning today, Buffalo Wild Wings outlets across the nation are serving wings with Zesty Citrus Sauce, a blend of Mountain Dew with lemongrass and red pepper. They’ll be available for a limited time (much like people who drink too much Mountain Dew, we’d wager), so if the idea of Dew-bedecked wings appeals, you may want to get moving.
In other Dew news, the audience at Saturday’s events of the Cinch-Boyd Gaming Chute-Out at the Orleans Arena saw a video for a Mountain Dew product that was introduced earlier this year but not yet widely available.
The extended video, the rich production values of which evoked Appalachian moonshiners of the ’30s or ’40s, introduced Dewshine. But while it’s clearly a bid to piggyback on the current popularity of “legal moonshine,” and while the Mountain Dew (which is owned by PepsiCo) calls it “a backwoods original” and “a backwoods legend” and says it’s “available legally for the first time,” Dewshine is non-alcoholic. (You can see the video at www.mountaindew.com/dewshine.)
A bit of Mountain Dew trivia: The product comes by the name honestly, as it was created in Tennessee in 1940 by a man named Barney, and his brother, whose name was Ally.
Contact Heidi Knapp Rinella at Hrinella@reviewjournal.com. Follow @HKRinella on Twitter.