Beauty is as Beauty Does

For a sneak preview of what the shelves at Sephora and Ulta will look like six months from now, one only needs to walk the floor at Cosmoprof. The annual beauty trade show at Mandalay Bay Convention Center (July 19-21) brings in the latest innovations from the most coveted brands as well as up-and-comers.

This year’s show had the time-crunched woman on a budget in mind with products such as the TouchBack Hair Color Marker ($29.95). Women whose gray roots sneak up on them now have a quick fix in a box.

“It bonds to the hair because it’s real hair color,” says Joan Lasker, TouchBack president and CEO. “It’s also a timesaver. It lets you stretch out those hair color appointments.”

The Hair Color Marker won the “best in beauty” award in the trade show’s Discover Beauty area, an edited section of new brands.

Over at Billion Dollar Brows, the do-it-yourself concept earned another nod. For women who want the look of a professionally shaped brow, but can’t afford the price, in steps the Brow Buddy Kit ($35). The kit consists of an instructional DVD to provide a visual reference, a white pencil for markings, sharpener and spoolie brush for maintenance and the actual Brow Buddy.

Customized for different facial types, the Brow Buddy dictates where the brow should start, where the arch should form and where the brow should end, the three components of a professionally shaped brow. According to Kim Wooten, Billion Dollar Brows accounts manager, the best part about the kit is that “it’s not a stencil.”

As much play as the budget-conscious products received, there were plenty devoted to the beauty of beauty. Hair piece companies such as Jessica Simpson and Ken Paves’ HairDo line put the spotlight on bangs. The thick, blunt look won the popularity contest for hair trends last year, but the pieces attachable via hair comb appeal to the woman with commitment issues.

But The Tonytail Co./Mia formed the most crowds at the trade show with its demonstration of Bling String ($19.95), sparkly hair strands that are knotted into hair for a shimmering effect. Think a BeDazzler for hair.

“It’s good for the girl who can’t get highlights yet, but all ages can use them for proms or weddings,” says Allison Smalley marketing manager for The Tonytail Co./Mia.

While some brands relied on their wow factor, others hoped technology would draw them attention. Metropolis’ titanium digital flat iron ($179) features a digital thermometer that notifies users with treated hair when the iron has reached a damaging temperature.

According to booth presentations for the majority of hair tool companies, the titanium itself is the latest development for flat irons and curling irons for its sleek, smooth finish. Consider titanium irons the CD and ceramic irons, the previously preferred metal, the cassette tape.

For luxury hair care line Alterna, skin care technology has proven a fine template for its ingredients. Their latest collection, the Caviar line (shampoo, $30; conditioner, $32), takes the skin care industry’s number one focus as of late, anti-aging, and applies it to hair with the use of caviar. The natural oils work to repair brittle hair and, if all goes according to Alterna’s claims, return it to a youthful state. So, why skin care ingredients?

“Because your hair is an extension of your skin,” says Jen Suter, Alterna director of education.

Cosmoprof wouldn’t be the beauty lovers’ Disneyland if it weren’t for its girly girl exhibitors. Booty Parlor, with its pheromone-infused, pink-packaged products, drew in buyers with a sexy check list. Its latest launch, Kissable Body Topping ($22), is edible and safe for use in “all areas.”

Buyers following their nose ended up at Tokyo Milk’s booth, where the brand’s 18 original perfumes filled the air. Their newest product, Petit Parfum Solids ($18), transform perfumes into a lip balm consistency, making it a convenient fit for your smallest clutch.

Following Booty Parlor’s lead, Tokyo Milk also introduced a Kissing Kit ($22), complete with breath mints and a tube of lipstick.

Incarcerated Christmas
This is the fourth year HOPE for Prisoners has worked with the Nevada Department of Corrections to create a Christmas for prisoners to visit their families. (Rachel Aston/Las Vegas Review-Journal)
2018 Homeless Vigil
Straight From The Streets holds its 23rd annual vigil to remember the 179 homeless individuals who died in Clark County this year.
Getting through the Holiday blues
Psychologist Whitney Owens offers advice on keeping your mental health in check during the Holiday season in Henderson, Thursday, Dec. 13, 2018. (Caroline Brehman/Las Vegas Review-Journal)
Operation Homefront Holiday Meals for Military
Operation Homefront Holiday Meals for Military program gave meal kits to 200 families at Veterans of Foreign Wars Post 10047 in Las Vegas Wednesday, Dec. 12, 2018. It all started with a chance encounter in a supermarket in Utica, N.Y., near Fort Drum. A soldier, his wife and infant had a handful of grocery items they couldn't afford. A Beam Suntory employee picked up the $12 cost for the groceries. The program has grown from providing 500 meal kits to military families in 2009 to providing more than 7,000 nationally this holiday season.K.M. Cannon Las Vegas Review-Journal @KMCannonPhoto
An elegant Tea Party for substance abuse and homeless women
An elegant Tea Party for substance abuse and homeless women at WestCare Women Children Campus in Las Vegas. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Former 51s manager Wally Backman chats about new job
Former Las Vegas 51s manager Wally Backman talks about his new job with the independent league Long Island Ducks during the Baseball Winter Meetings in Las Vegas, Nevada, on Dec. 10, 2018. (Ron Kantowski/Las Vegas Review-Journal)
Inside the kitchen at Springs Preserve
The staff of Divine Events do party preparation in the kitchen at Divine Cafe at Springs Preserve. With nine parties the following day, this is a particularly busy time for the crew. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Pearl Harbor survivor Edward Hall talks about his memories of Dec. 7, 1941
U.S. Army Corps Edward Hall, a 95-year-old survivor of Pearl Harbor talks about his memories of that horrific day. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Roy Choi on cooking for Park MGM employees
As he prepares to open his new restaurant Best Friend later this month at Park MGM, celebrity chef Roy Choi took the time to cook for the resort’s employees Tuesday. (Al Mancini/Las Vegas Review-Journal)
Best Friend Menu Reveal Wednesday
Chef Roy Choi tells us what to expect from Wednesday’s Facebook Live Menu Reveal for his new Park MGM restaurant Best Friend. (Al Mancini/Las Vegas Review-Journal)
Las Vegas Great Santa Run
People participated in the 14th annual Las Vegas Great Santa Run which raises cubs for Opportunity Village.
World Holidays Exhibit At The Natural History Museum
Migratory Bird Day teaches adults and kids to celebrate birds
Different organizations offered activities for kids and adults to learn about birds and celebrate their migration journey at Sunset Park. (Rachel Aston/Las Vegas Review-Journal)
"Jackson: The Red Rock Canyon Burro" is a children's book about Red Rock Canyon
"Jackson: The Red Rock Canyon Burro" is a children's book about Red Rock Canyon (Janna Karel Las Vegas Review-Journal)
Interfaith Amigos speak in Las Vegas
Celebrity photographer dedicates dance book to Las Vegas shooting victims
Behind the scenes with local celebrity photographer Jerry Metellus as he talks about his Dance For Vegas coffee book dedicated to the 58 victims of the October 1 shooting. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Dreamsickle Kids Foundation founder Gina Glass talks awareness
Gina Glass, 35, founded Dreamsickle Kids Foundation to raise awareness for sickle cell disease in Nevada. (Jessie Bekker/Las Vegas Review-Journal)
News Headlines
Local Spotlight
Add Event
Home Front Page Footer Listing
You May Like

You May Like