Jump start the new year by changing water filter

As many consumers rang in 2010, resolutions were made to start the year off on the right foot — whether to live better or keep on top of household chores. Whirlpool encourages consumers to make a resolution to change the water filter in their refrigerators every six months to ensure clean drinking water.

Established in July 2009, Whirlpool’s educational initiative continues as the company declares January Change Your Refrigerator Water Filter month.

Drinking filtered water from the refrigerator is good for the family, the environment and the wallet. Consumers can drink with confidence knowing that their refrigerator water filter serves as a last line of defense against unseen contaminants such as lead and mercury. It is important to note that these contaminants and other filtered substances are not present in all users’ water.

“There’s no better time than the new year to get in the habit of changing refrigerator water filters to achieve the best results,” said Rick Andrew, operations manager for the Drinking Water Treatment Units program at NSF International, a national leader in public health, safety and protection of the environment. “Changing Whirlpool water filters every six months helps ensure proper and consistent performance including effective contaminant reduction, which in turn more effectively provides you and your family with fresh water.”

A refrigerator system that uses two water filters per year can filter the equivalent of 3,000 bottles of water, saving more than $600 a year versus purchasing a leading brand of bottled water (based on two 6-month 200 gallon filters).

Despite the cost savings, many consumers are not aware that it is necessary to change the refrigerator water filter every six months to help reduce potential contaminants and ensure an uninterrupted supply of fresh filtered drinking water into the home. To make changing the filter quick and easy, many refrigerators have an easy-access system, located conveniently at the bottom in the grille or just inside the refrigerator, in the back near the refrigerator’s ceiling.

“It’s our mission to educate consumers on how to achieve clean drinking water in their homes,” said Carlos Zuniga, category manager, Whirlpool water filtration. “If consumers heeded our initial call last July, this month serves as a perfect reminder to change the refrigerator water filter and start the year off right.”

Whirlpool Corp. also provides an automatic water filter replacement program that sends filters right to consumers’ homes, with no cost for shipping. From now until Jan. 31, consumers can use promo code 5CYWFM5 for an additional $5 off each replacement shipment they receive as a subscriber to the program.

For more information on replacing the filter in any Whirlpool portfolio product, visit http://www.whirlpool.com/everysixmonths.

Information courtesy Whirlpool Corp.

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