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Target announces partnership with stars of HGTV’s ‘Fixer Upper’

Target has announced it has partnered with Chip and Joanna Gaines, the stars of HGTV’s “Fixer Upper” show, for its latest collaboration.

Through their partnership with Target, Chip and Joanna’s “Magnolia” brand will become available to fans nationwide. Currently, the brand is only available online or at their store in Waco, Texas.

Launching in stores this November, the “Hearth & Hand with Magnolia” collection is unlike past Target partnerships as it will not be a limited engagement, Target announced on its corporate blog. Instead, the collaboration will last multiple years and will refresh with each season.

According to Target, the line “reflects a modern take on Magnolia’s signature aesthetic with modern, classic, industrial and vintage touches.” Most items featured in the collection will be priced at under $30, Target notes.

“Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat. That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come,” Mark Tritton, Target’s executive vice president and chief merchandising officer, said in the corporate blog post.

Fans quickly expressed their excitement on social media as word of the collaboration spread.

Contact Caitlin Lilly at clilly@reviewjournal.com. Follow her on Twitter: @caitielilly_

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