BLM hopes monthly online videos will help engage public

The Bureau of Land Management hopes to go viral with its newest way to reach the minions: a YouTube presentation that it would like to see shared in an ever-expanding Internet.

“I’m hoping it gets a million hits,” said Mary Jo Rugwell, district manager for the BLM Southern Nevada, of December’s release.

It was the first in a series called Our Side of the Story and can be viewed at

That first video is called “The Sky’s the Limit” and features rock climbing, which was chosen as the first topic because fall is when the season kicks off.

The video lasts 5 minutes and 41 seconds and includes advice for those who are new to the sport and talks about entry fees and overnight use. Ten days into the month, it had 253 hits. By Dec. 20, it had 699.

The goal is to unveil a new video each month. Future topics are to be on wild horses and burros, law enforcement, solar energy and fire issues.

“It’s a vision we’ve had for a long time, a way to make use of the new social media,” said Hillerie Patton, public affairs specialist for the BLM Las Vegas Field Office. “It lets people know that this is what we do … It shows the human side to some of these issues.”

The cyber vehicle for reaching park users was seen as a way to keep the public informed.

“A lot of people don’t read the newspaper, not in paper form, anymore,” Rugwell said. “They read it online. They go to Facebook and YouTube … for us to be able to get the word out about issues, we need to be able to connect with every generation.”

That being said, a video blog with Rugwell also is in the works. There’s no word on when it will be released.

A team of four BLM workers puts together the Our Side of the Story videos. Patton is one of them. She said she uses her spare time to work on the videos.

Actual filming takes far less time than editing the pieces together. The latter can take a full week, Patton said. The YouTube presentations will use only newly shot images.

“If we can shoot video at (one time) for multiple topics, we get more bang out of our buck,” Patton said.

January’s topic covers a portion of the Southern Nevada Public Land Management Act and how it plays into the growth of Las Vegas. Future videos likely also will delve into other parts of the act, tackling one aspect at a time of the expansive piece of legislation.

Expect a new video to be released the first week of each month.

It’s possible the videos will be available on the BLM’s website in the future. Right now, copies can be made available to the public upon request, Patton said.

For more information, visit

Contact Summerlin/Summerlin South View reporter Jan Hogan at or 387-2949.

Downtown Summerlin hosts its annual Festival of Arts
People crowd to Downtown Summerlin for the 23rd annual Summerlin Festival of Arts in Las Vegas, Sunday, Oct. 14, 2018. (Caroline Brehman/Las Vegas Review-Journal)
Clark County educators debate alternative grading systems
Spring Valley High School principal Tam Larnerd, Spring Valley High School IB coordinator Tony Gebbia and retired high school teacher Joyce O'Day discuss alternative grading systems. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Grandparents on the fire that killed three family members
Charles and Doris Smith talk about the night an apartment fire took the lives of three of their family members. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
New York artist Bobby Jacobs donated a sculpture to the Las Vegas Healing Garden
Bobby Jacobs, an artist from upstate New York, has spent much of the past year creating a sculpture of two separate angel wings. He donated the sculpture to the Las Vegas Healing Garden. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Weather will cool slightly through the end of the week
The weather will cool slightly through the end of the week., but highs are still expected to be slightly above normal for this year. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Mayor announces new public-private partnership
Mayor Carolyn Goodman announced the creation of the Mayor’s Fund for Las Vegas LIFE, a public-private partnership that will allocate money to the city’s neediest.
Fremont9 opens downtown
Fremont9 apartment complex has opened in downtown Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Fall fairytale gets cozy at Bellagio Conservatory
Bellagio Conservatory introduces its fall-themed garden titled "Falling Asleep." (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
What the house that Ted Binion died in looks like today
Casino heir Ted Binion died in this Las Vegas home in 1998. Current home owner Jane Popple spent over $600,000 to restore and modernize the home. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Rescue Mission employees terminated
Don James, a former employee for the Las Vegas Rescue Mission, talks about the day his team was terminated. (Erik Verduzco/Las Vegas Review-Journal)
Raiders Cupcakes at Freed's Bakery
Freed's Bakery will have Raiders-themed cupcakes available in store and for order during football season. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
51s fans say goodbye to Cashman Field
Las Vegas 51s fans said goodbye to Cashman Field in Las Vegas, Monday September, 3, 2018. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
51s owner Don Logan's last weekend at Cashman Field
Don Logan, owner of the Las Vegas 51s, gives a tour of Cashman Field before the team's final weekend using the field. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Metro Asst. Sheriff Brett Zimmerman on Aug. 8 officer-involved shooting
Metropolitan Police Department Assistant Sheriff Brett Zimmerman met with media Monday to discuss the details of the 14th officer-involved shooting of the year. (Madelyn Reese/ Las Vegas Review-Journal)
Matt Kelly Elementary School hosted its third annual Back-to-School Red Carpet Program
Matt Kelly Elementary School hosted its third annual Back-to-School Red Carpet Program where community and business leaders joined to welcome students back with an inspirational welcome. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Star Trek fans on show’s enduring popularity
Star Trek fans at the Star Trek Convention 2018 talk about why they think the show has stayed popular across the years Thursday, August 2, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
News Headlines
Add Event
Home Front Page Footer Listing
You May Like

You May Like