Boulevard Mall embarks on revitalization with upgrades including aquarium, possible theater

Once the Boulevard Mall was “the place” for locals to shop, stroll and socialize. Timo Kuusela, the mall’s general manager, hopes it can be again, but to get there, they’ll be reinventing the very concept of a mall.

“We’re in the process of building SeaQuest Aquarium, and it will be open by November,” Kuusela said. “It’s more of a family aquarium. It will have a low admission, and annual passes will be available. It’s more tailored for educational purposes. It will also include an aviary. In addition to that, we’re working on other family entertainment.”

Kuusela added that he thinks family entertainment will be the leading offering at the mall, 3528 S. Maryland Parkway.

When Henderson-based Sansone Cos. purchased the mall for $54.5 million in November 2013, many of the stores were empty, including some of the large anchor stores. Kuusela said that around 95 percent of the stores are occupied now, with some fluctuation month to month. Some of the empty spaces are likely to be filled if a deal the company is working on to bring a luxury movie theater — similar to the ones at the Galaxy Theaters in North Las Vegas and Henderson — comes through.

The addition would require several stores to shift locations so a large block across from the aquarium could be converted into the theater. Kuusela hopes to be able to make an announcement soon.

One tenant who already has plans to shift his operation is Mark Miller, co-owner of Clown ‘N Around, a children’s amusement attraction located near the under-construction aquarium.

“We’ll be moving back to the food court where we started nine years ago,” Miller said. “I’m looking forward to the aquarium and the other family-friendly attractions. Bring ‘em on. The more things we have here that are unique and that will make people come here, the better.”

Miller’s attraction includes a toy train ride, a carousel and other small-scale children’s attractions. He has a very specific client base.

“This is not something you see at every corner. It caters to children 32 to 52 inches tall,” said Miller, a former “Disney on Ice” performer. “For those children, this is paradise. They can’t go and get on a ride at Circus Circus or a carnival because for most of those rides, a child has to be at least 38 to 40 inches.”

Miller was around before the new company bought the mall, and he likes the changes he’s seen.

“I have no complaints,” Miller said. “People complain about their landlord or the property, but it is what you make it. The traditional shopping center, they’re all starting to unravel. People don’t have to go to the mall to get their vitamins or to buy a shirt. The new owner is smart because he sees the value of entertainment. There were 11 stores there. Now there’s going to be an aquarium.”

Along with the more traditional mall elements, such as the food court, clothing stores, lingerie shops and shoe stores, the Boulevard also boasts some unusual offerings, including the Hispanic Museum of Nevada, an antique consignment shop, a black light miniature golf course, a store specializing in quinceanera dresses, and a store that sells primarily socks.

The mall has already had remarkable successes. Kuusela noted that the Goodwill store there fluctuates between being Nevada’s first- and second-most profitable location. John’s Incredible Pizza Company — a family dining and game complex that opened just before the new year — has proved to be another winning addition.

“People have really responded positively to the changes we’ve been making at the mall,” Kuusela said. “ The demographic’s reaction to John’s Incredible Pizza has been amazing. The company has about 15 locations, and this new location became their No. 1 location immediately.”

Visit boulevardmall.com.

To reach East Valley View reporter F. Andrew Taylor, email ataylor@viewnews.com or call 702-380-4532.

ad-high_impact_4
Local
Downtown Summerlin hosts its annual Festival of Arts
People crowd to Downtown Summerlin for the 23rd annual Summerlin Festival of Arts in Las Vegas, Sunday, Oct. 14, 2018. (Caroline Brehman/Las Vegas Review-Journal)
Clark County educators debate alternative grading systems
Spring Valley High School principal Tam Larnerd, Spring Valley High School IB coordinator Tony Gebbia and retired high school teacher Joyce O'Day discuss alternative grading systems. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Grandparents on the fire that killed three family members
Charles and Doris Smith talk about the night an apartment fire took the lives of three of their family members. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
New York artist Bobby Jacobs donated a sculpture to the Las Vegas Healing Garden
Bobby Jacobs, an artist from upstate New York, has spent much of the past year creating a sculpture of two separate angel wings. He donated the sculpture to the Las Vegas Healing Garden. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Weather will cool slightly through the end of the week
The weather will cool slightly through the end of the week., but highs are still expected to be slightly above normal for this year. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Mayor announces new public-private partnership
Mayor Carolyn Goodman announced the creation of the Mayor’s Fund for Las Vegas LIFE, a public-private partnership that will allocate money to the city’s neediest.
Fremont9 opens downtown
Fremont9 apartment complex has opened in downtown Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Fall fairytale gets cozy at Bellagio Conservatory
Bellagio Conservatory introduces its fall-themed garden titled "Falling Asleep." (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
What the house that Ted Binion died in looks like today
Casino heir Ted Binion died in this Las Vegas home in 1998. Current home owner Jane Popple spent over $600,000 to restore and modernize the home. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Rescue Mission employees terminated
Don James, a former employee for the Las Vegas Rescue Mission, talks about the day his team was terminated. (Erik Verduzco/Las Vegas Review-Journal)
Raiders Cupcakes at Freed's Bakery
Freed's Bakery will have Raiders-themed cupcakes available in store and for order during football season. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
51s fans say goodbye to Cashman Field
Las Vegas 51s fans said goodbye to Cashman Field in Las Vegas, Monday September, 3, 2018. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
51s owner Don Logan's last weekend at Cashman Field
Don Logan, owner of the Las Vegas 51s, gives a tour of Cashman Field before the team's final weekend using the field. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Metro Asst. Sheriff Brett Zimmerman on Aug. 8 officer-involved shooting
Metropolitan Police Department Assistant Sheriff Brett Zimmerman met with media Monday to discuss the details of the 14th officer-involved shooting of the year. (Madelyn Reese/ Las Vegas Review-Journal)
Matt Kelly Elementary School hosted its third annual Back-to-School Red Carpet Program
Matt Kelly Elementary School hosted its third annual Back-to-School Red Carpet Program where community and business leaders joined to welcome students back with an inspirational welcome. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Star Trek fans on show’s enduring popularity
Star Trek fans at the Star Trek Convention 2018 talk about why they think the show has stayed popular across the years Thursday, August 2, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Nonprofit provides clothing for homeless
Sydney Grover of Can You Spare A Story?, talks about how she founded the non-profit organization. (Marcus Villagran/Las Vegas Review-Journal)
Family remembers deceased mother
Family members of Adriann Gallegos remember her. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
TOP NEWS
News Headlines
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like