A milk shortage pushed a Las Vegas Valley food bank to call for help Friday afternoon at a local grocery store.
In honor of Hunger Action Month, Smith’s partnered with Three Square Food Bank for the first “Pour It Forward” campaign, an effort to raise money and increase the milk supply at local food banks.
Three Square Food Bank was at the Smith’s at the corner of East Sunset Road at Mountain Vista Street in Henderson collecting cash donations, gallons of milk and handing out ice-cream with representatives from Anderson Dairy. Anderson Dairy donated about 500 gallons of milk.
Milk is one of the most requested items for food bank clients, according to Dan Williams, Three Square chief operating officer. Because it is highly perishable, the shortage is evident nationwide.
Feeding America launched “The Great American Milk Drive” in April as a year-long effort to bring awareness of the lack of milk that is supplied to food banks, affecting millions of families. The national milk drive hopes to collect 2 million gallons to deliver to about 200 food banks all over the country by April 2015.
Smith’s Pour It Forward spin-off of the national milk drive is set to go through the rest of September. Patrons can give money to support the cause at Smith’s cash registers. Donations are also accepted at www.milklife.com/give, or donors can text “Milk” to 27722. Milk will be delivered to a local food bank according to specific ZIP codes entered.
Contact reporter Cassandra Taloma at email@example.com or 702-383-0381.