State official to open Nevada tourism office in India

Lt. Gov. Mark Hutchison was headed to India on Monday to open a new office promoting Nevada travel and tourism.

Hutchison’s office, in a statement announcing the trip, noted that research shows a top reason for travel from India is to visit family living in the United States. Nineteen percent of Indian immigrants to the U.S. have settled in California, and a majority of those have settled in the Bay Area, an area in which Nevada tourism officials actively market the Silver State

“Opening an office in India will provide Nevada with greater opportunities to promote international travel and tourism to our state. We currently enjoy 6.5 percent of the India travel market share here in Nevada,” Hutchison said in a statement. “With a new office in New Delhi, I am confident that our increased presence will encourage even more tourists from India to visit the Silver State.”

Bethany Drysdale, public relations director for TravelNevda, said the office is a representative firm already established in India.

“We have approximately four people who will work directly with us to represent Nevada in India, but they are not employees of the state of Nevada, they are employees of the representative firm, Sartha Global. They were officially contracted with us late last year, but this is the first public event announcing our presence in India,” Drysdale said in an email.

Nevada officials cited the 2015 State of the International Traveler study that surveyed 829 likely international travelers in India. Indian travelers take an average of 9.1 overnight trips and 2.5 international trips. Some 59 percent expect to travel more internationally in the next 12 months, and the same percentage said they will spend more internationally in the coming year. Their maximum annual budget for international travel is $5,451.

Indian travelers stay in midpriced hotels, post pictures or video to social media, bring back gifts for friends and relatives, visit famous American landmarks and attractions, and want to experience duty-free shipping, large malls, wildlife viewing, camping, and historical monuments, the study showed.

India has a population of around 1.2 billion, and roughly 65 percent are under the age of 35, state officials said. More than 50 million people have passports and about half of residents go overseas to shop. More than 50 million people in that country hold passports and the percentage of residents with disposable income has brown 14 percent in the last three years, officials said.

Hutchison is due to return from the trip on Feb. 1.

Besides India, Nevada has travel and tourism representative offices in eight other international markets: Australia, Brazil, Canada, France, Germany, Mexico, the U.K. and South Korea.

In an email, Drysdale said officials are reviewing proposals from representatives in China and will have representation there in the next fiscal year.

She said officials contract with each of these offices at a base rate of $60,000-$75,000 per fiscal year to cover media outreach, press releases, sales calls, maintaining in-market websites, producing collateral, conducting familiarization tours in Nevada, and coordinating sales and marketing campaigns. This totals $620,000 in annual services fees for the nine offices. 


Underground home was built as Cold War-era hideaway
The underground house at 3970 Spencer Street is one of the valley’s most unusual homes built 26 feet underground in 1978 by Girard “Jerry” B. Henderson, who, planned to survive the end of the world there.
Lip Smacking Foodie Tours takes you where the locals go
Donald Contursi talks about Lip Smacking Foodie Tours, which offers walking tours of restaurants on and off Las Vegas Boulevard with food samples and tidbits of history about the places they visit.
Bump stock manufacturers under fire
The Justice Department said last month that it had started the process to amend federal firearms regulations to clarify that federal law defines bump stocks as machine guns.
Art Bell’s Top 10 Shows
A selection of radio host Art Bell’s most popular shows.
Longtime Las Vegas attorney John Momot dies at age 74
Criminal defense attorney John Momot, who represented mob figures and even played himself in the movie “Casino,” has died.
David Copperfield in court after man injured during magic trick
The attorney for a British man who is suing illusionist David Copperfield said his client suffered serious injuries after being called on stage during Copperfield's show at MGM Grand.
5 things connecting Las Vegas and Marilyn Monroe
1. Marilyn Monroe, known then as Norma Jeane, obtained her first divorce in Las Vegas at the age of 20 on September 13, 1946. 2. According to some biographers, Monroe lived at 604 S. 3rd Street for four months during the summer of 1946. The house has since been torn down and is now the site of a parking lot. 3. In 1954, Monroe almost married Joe DiMaggio in Las Vegas but the wedding was called off last minute. The wedding was to be held at the Hotel El Rancho Vegas which was located on the southwest corner of Sahara Avenue and Las Vegas Boulevard. 4. Las Vegas has at least one road dedicated to the star. Marilyn Monroe Avenue is located in east Las Vegas and intersects with Betty Davis Street and Cary Grant Court. 5. There are currently more than 20 Marilyn Monroe impersonators for hire in the Las Vegas Valley.
Sir Richard Branson announces purchase of Hard Rock Hotel
Sir Richard Branson, founder of the Virgin Group, has acquired the Hard Rock Hotel with partners and plans to turn it into a Virgin-branded property by the end of 2019.
3 Centennial High School students killed in Calif. crash (Full)
Three Centennial High School students were killed Thursday morning in Southern California when their vehicle was struck by a suspected drunken driver while they were enjoying their spring break, according to a family member of one of the victims.
Retail Restroom Sexual Assault Suspect
Las Vegas police are asking for help finding a man they said groped a woman in a south Las Vegas Valley restroom. (Las Vegas Metropolitan Police Department)
Calvary Christian Learning Academy, “There was no fair warning.”
Samantha O’Brien, whose three-year-old daughter attended the Calvary Christian Learning Academy daycare, found out Monday night when her daughter’s teacher called about the school closing.
Mojave Max at Springs Preserve
File footage of Mojave Max at Springs Preserve. (Springs Preserve)
Companies bet their futures on cryptocurrency
Two Las Vegas entrepreneurs talk about finding their niche in blockchain enabled technologies and digital currency.
Solar panels reduce energy bill for CCSD
Wilbur and Theresa Faiss Middle School is one of 42 CCSD schools with solar panel installations, saving approximately $514,000 per year in energy costs.
Red carpet at MGM for Dan Reynolds Believer screening
Kats on the red carpet for the VIP screening of "Believer," the documentary by Imagine Dragons frontman Dan Reynolds about how the Mormon Church treats its LGBTQ members.
Driver dies in single-vehicle crash
One person is dead after an early Wednesday morning crash in the northwest valley. The single-vehicle crash was called in about 1:35 a.m. on Jones Boulevard just north of Deer Springs Way, according to Metropolitan Police Department Sgt. Robert Stauffer. The driver, who was the only person inside the vehicle, died at the scene.
Uber Health to Improve Patient Ride-Hailing Services
Uber Health to Improve Patient Ride-Hailing Services On Thursday, Uber launched its Uber Health platform for healthcare providers. Medical facilities, rehab centers, clinics and hospitals can book rides for patients from a centralized dashboard – no app required. According to Techcrunch, Uber Health general manager Chris Weber noted some 3.6 million Americans miss appointments due to lack access to reliable transportation. Uber’s endeavors into health care trace back to 2014, when Uber first offered on-demand flu shots in large markets across the U.S. Since then there have been similar efforts throughout the world, from diabetes and thyroid testing in India, to subsidized rides for breast cancer screening in the U.S., to many more. Last summer, over 100 healthcare organizations joined the platform during a private beta. (Las Vegas Review-Journal)
News Headlines
Home Front Page Footer Listing
You May Like

You May Like