As the Sun sinks in the west, part 2

Having pointed out the rather cozy relationship a Sun executive bragged about at a recent marketing convention, I thought I should reload the same ammunition and point out for those who might not have gotten past that first minute of the video the rather cozy relationship boasted about starting at 1:00 into the clip.

"Because so much of what happens that’s interesting to read in Vegas is entertainment based, kind of partnering with the casinos becomes a little bit more important than what it normally would be, because if a big star is coming there this weekend you need them to kind of shepherd you through to get to see them. Or if they’re opening a new show, you know there are things that are newsworthy to our audience that become interesting, more interesting if you have great access," says Rob Curley, president and executive editor of Greenspun Interactive, a division of the Sun and Greenspun Media Group.

Partnering. Cozy. And never was heard a discouraging word about their shepherds. Access minus integrity: That’s public relations, not reporting.

At real newspapers there are "relationships," but usually it is one in which the casinos and stars and reporters recognize they need each other. But the reporter needs the respect of his or her readers most of all and would not "spin" a story or review just to keep their herders happy.


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