There’s been a change in the standings and I’m not talking about any of Major League Baseball’s divisions. While Google remains atop the list of most-used search engines with a 65 percent market share, Bing has replaced Yahoo in second place.
According to Nielsen, Bing, a Microsoft Corp. service, had 13.9 percent of the search market in the United States in August. Yahoo slipped to 13.1 percent, and third place. Rounding out the top five, Nielsen reported, were Ask.com and AOL, with 2 percent each.
I find myself heading to Bing for searches involving shopping for travel and I prefer Bing’s maps to Yahoo’s. And though I visit Yahoo many times daily to check personal e-mail and get national and international news updates, only rarely do I use Yahoo to search.
I don’t see Google’s search engine losing its shine anytime soon. I think its market share will grow thanks to the rapid growth of the Google Android operating system that’s now on dozens of mobile-phone handsets today.
Read the full search-engine ranking story on The New York Times’ Bits blog:
Bing Overtakes Yahoo as No. 2 in Search Survey