Many of us know someone who has been touched by breast cancer – whether it’s our mother, grandmother, sister or friend. What many don’t know, however, is that the best way to fight breast cancer is through early detection. In fact, the five-year survival rate of a stage-one breast cancer diagnosis is 98 percent.
Conducting a breast self-exam at least once a month and getting a mammogram once a year after age 40 are simple measures that can save lives. But for many, these simple life-saving techniques are all too often forgotten or entirely unaffordable.
Procter & Gamble (P&G) and the National Breast Cancer Foundation, Inc. (NBCF) have teamed up to launch GIVE Hope, an inspiring campaign developed to increase awareness about the importance of early detection and provide mammograms to women in need – and is giving you the chance to help, too.
The more you save, the more you give
In honor of Breast Cancer Awareness Month, on Oct. 2 and Oct. 16, a GIVE Hope P&G brandSAVER coupon booklet will be distributed in newspapers across the country, with discounts for trusted products. For each coupon redeemed, 2 cents will be donated to NBCF to fund education on the importance of early detection and provide mammograms to those in need.
“One in eight women will be diagnosed with breast cancer in her lifetime, so this is an issue which affects us all,” says Janelle Hail, founder of NBCF. “By redeeming P&G brandSAVER coupons and sharing the gift of early detection, we can save lives and help women survive breast cancer.”
Spread the word about the availability of coupons that can save more than your bottom line, and share the gift of early detection by taking simple steps:
1. Save while you give. Redeem Oct. 2 and Oct. 16 P&G GIVE Hope brandSAVER coupons. Visit www.pgeverydaysolutions.com to find local newspapers carrying the GIVE Hope brandSAVER.
2. Share with friends. Visit the GIVE Facebook page at www.facebook.com/pgmygive to support the cause and share tools that will inspire others to do the same.
3. Do it for the girls. The best way to fight breast cancer is to have a plan that helps you detect the disease in its early stages. Visit www.mypinkplan.com for interactive tools and digital alerts that allow you to create a customized early detection plan, with reminders to conduct breast self-exams, and schedule clinical breast exams and mammograms.