If you’re like me, you’ve been spending a bit of time in front of the TV this week, watching coverage of the Summer Olympics from Beijing on NBC. The telecast run well past midnight, with Costas and company bringing us the U.S. scrubbed version of what the think is important for our viewing pleasure.
Like I said earlier this week… I love watching the Olympics, but detest the fact that the "live" coverage is actually shown to us in the Pacific time zone three hours after the fact. That’s right, Michael Phelps sets world record after world record and becomes the athlete with the most gold medals in history, and we have to wait three hours to see it happen. I click into the Yahoo Olympics coverage and also visit the official site of the games to read details of the events hours before the folks behind the proud peacock give me the honor of seeing a replay. Whoopty-doo. Thanks.
To make things even more unbelievable, the local NBC affiliate newscast leads with Olympic results! Now that’s a brilliant choice. It’s 12:40 a.m., I just watched the games on a three-hour tape delay, and you give me the games as the top story! My guess is not many folks stay up past Costas time to see the local talking heads spew more NBC-dictated Olympic "news."
Would viewers settle for watching the Super Bowl on tape-delay? Wimbledon? I don’t think so.
Pay attention to the advertisers on the NBC telecasts and choose their competitors instead. Let them know you want the action LIVE, just like the rest of the country is getting it.
Here’s a story from Yahoo with more details on the puzzling decision by the wizards at NBC.