67°F
weather icon Clear

Project Enchilada is master plan for downtown Las Vegas

Las Vegas city officials see a new downtown revitalization effort as so all-encompassing, they’ve dubbed it Project Enchilada.

Essentially a focus on all of downtown Las Vegas that’s rolling out of a master plan the City Council adopted two years ago, the project’s aim is to boost the curb appeal with new landscaping, restored vintage neon signs and retail development. Among the goals of the master plan are creating streets “for people,” and making downtown greener.

Project Enchilada encompasses the area bounded by Main Street, Eastern Avenue, U.S. Highway 95 and Charleston Boulevard, but the first area to get the treatment is a high-profile stretch of Fremont Street from Las Vegas Boulevard to 14th Street.

“We are looking at a project for the first time that literally encompasses everything,” City Attorney Brad Jerbic said.

The stretch of East Fremont Street is home to a cluster of closed motels Zappos chief Tony Hsieh’s Downtown Project bought up as part of a property buying spree. They’re blocks away from the downtown entertainment district, but they’ve been sitting stagnant for years.

City officials are planning to partner with the Downtown Project in sprucing up the area, Jerbic said.

The rehabilitation of some of the older signs in the area could be funded through a city Centennial Commission grant, Jerbic said.

Once the building facades and landscaping upgrades have been addressed, city officials will turn to developing a “retail strategic plan” for the area, and plan to designate the stretch as an official parade route for Las Vegas and build infrastructure for public transportation and bike routes.

“The linkage to the east side of town has been overlooked for a generation,” Las Vegas Councilman Bob Coffin said. “We’ve got an underdeveloped area that’s ripe for growth.”

An east Fremont Street shaded by a canopy of deciduous trees reminds Coffin of Las Vegas decades ago, when air conditioning was less prevalent.

“We relied on shade,” Coffin said.

Over the years, buildings were built closer to the street, and people would move quickly from their air-conditioned cars to air-conditioned buildings.

“Trees weren’t considered as necessary, they were considered ornamental,” Coffin said. “Now we’re changing all that.”

Contact Jamie Munks at jmunks@reviewjournal.com or 702-383-0340. Follow @Journo_Jamie_ on Twitter.

Don't miss the big stories. Like us on Facebook.
Politics Videos
Tomi Lahren Speaks at UNLV - VIDEO
Fox News contributor and UNLV alumna Tomi Lahren returned to campus Wednesday night for a speech, titled “Stay Triggered,” that drew an auditorium of supporters as well as a group of protesters outside. (James Schaeffer/Las Vegas Review-Journal)
Bernie Sanders released from Las Vegas hospital - VIDEO
Sen. Bernie Sanders, I-Vt., issues a statement after he was released from Desert Springs Hospital Medical Center on Friday, Oct. 4, 2019, after suffering a heart attack earlier in the week. (Bernie Sanders via Twitter)
Democratic presidential candidates speak on impeachment - VIDEO
Democratic presidential candidates attending the March for Our Lives/Giffords Gun Safety Forum in Las Vegas comment on possible impeachment proceedings. (Las Vegas Review-Journal)
Joe Biden Las Vegas Rally Highlights - Video
2020 presidential candidate, Joe Biden, came to Las Vegas to talk guns, climate change and the Ukranian-Trump scandal. Biden was interrupted by a protestor who sat amongst supporters at the rally and continued with his speech. (Angus Kelly & James Schaeffer / Las Vegas Review-Journal)
Joe Biden comments on Trump and his campaign efforts in Nevada - Video
After an impeachment inquiry was opened on Donald Trump, Joe Biden talks with Review-Journal politics reporter Rory Appleton about Trump and his campaign in Nevada. (Angus Kelly & James Schaeffer / Las Vegas Review-Journal)
Bernie Sanders Unveils Affordable Housing Plan - Video
Bernie Sanders sits down with the Las Vegas Review-Journal to talk about his new affordable housing plan he unveiled at Plumbers & Pipefitters.
Jim Marchant talks gun control and Dreamers - Video
Republican Candidate for District 4 Jim Marchant talks about gun control and immigration policies. (Las Vegas Review-Journal)
Hurricanes, Gender, and Science in the Press
Imagine if the mainstream media’s current hurricane-sized obsession with scientific accuracy applied to gender.
Cory Booker on college tuition and minimum wage
Cory Booker talks on the RJ Politics podcast about college debt, informing workers about their rights and livable wages.
Nevada Politics Today: Teacher raises - VIDEO
Jason Goudie, the chief financial officer for the Clark County School District, talks about teacher pay and raises. (Las Vegas Review-Journal)
Media's Double Standard On Incitement And Trump - Video
Over the weekend, an Elizabeth Warren-supporting socialist who opposed gun violence used a rifle to commit a mass murder in Dayton, Ohio. The media has downplayed that aspect of the tragedy.
Project Our Care Tour Kicks Off In Las Vegas
U.S. Rep. Dina Titus joined health care advocates and local residents as part of Protect Our Care’s nationwide bus tour kick off in Las Vegas on Monday, August 5, 2019. (Mat Luschek / Review-Journal)
Bernie Sanders talks about guns, response to El Paso shooting
Sen. Bernie Sanders spoke about his response and continued policy ideas about guns and gun control to the Review-Journal after a panel of other topics. (Rachel Aston/Las Vegas Review-Journal)
Pete Buttigieg On Gun Control And Climate Change - Video
Pete Buttigieg talks about his campaign for the 2020 election and how Nevada is a vision of what the future can be.
Beto O'Rourke speaks in Las Vegas
Presidential candidate Beto O'Rourke spoke to supporters at the East Las Vegas Community Center in Las Vegas, Thursday, Aug. 2, 2019. (Las Vegas Review-Journal)
Former Nevada Senate leader Kelvin Atkinson sentenced to prison
Former Nevada Senate Majority Leader Kelvin Atkinson, who pleaded guilty to misusing campaign funds, was sentenced to 27 months in prison on Thursday, July 18, 2019. (Mat Luschek/Las Vegas Review-Journal)
THE LATEST
Las Vegas might prosecute domestic violence without gun provision

The Las Vegas City Council will consider prosecuting misdemeanor domestic violence cases under a new city code that would not ban those convicted of the crime from possessing firearms, in order to avoid having to hold jury trials for the offense.