Pure group hopes for some good PR

Moving quickly to repair its image after an IRS raid, Pure Management Group has hired a high-powered Los Angeles public relations firm that specializes in crisis management.

Sitrick and Company has been retained as "communications advisors" to assist Las Vegas-based Kirvin Doak Communications with the city’s biggest nightlife scandal in years, a source confirmed Thursday.

PMG is Sitrick’s latest high-profile client on a list that includes billionaire gaming mogul Kirk Kerkorian, talk-show host Rush Limbaugh, party girl Paris Hilton, Oscar winner Halle Berry and supermodel Naomi Campbell.

The headquarters of Pure Management Group, a nightclub and restaurant empire operated by Robert Frey and Steve Davidovici, was raided Feb. 21 by IRS agents, who also paid a visit to the flagship club Pure at Caesars Palace and LAX nightclub at Luxor.

Headlining magician David Copperfield hired Sitrick last year after an FBI raid in connection with rape allegations.

Sitrick also is representing prominent Los Angeles entertainment attorney Terry Christensen, who has been indicted on charges of paying private detective Anthony Pellicano $100,000 to wiretap Kerkorian’s wife at the time.

Pellicano was indicted on federal wiretapping charges in 2006, after a massive investigation that rocked Hollywood.


Citing an economic downturn, Las Vegas Life magazine announced a reorganization Thursday that will end its monthly publication next month after a 10-year run. The Greenspun Media Group publication will switch to a "Best Of" format after the April issue, Michael Carr, president of Greenspun Media Group, told staffers in an e-mail. "We plan to use the title as the umbrella title in the development of our digital and interactive strategies online," he wrote. Three upper-level employees were laid off, including the director of sales and the art director. The magazine had a circulation of about 40,000. …

Luxor nightclub Cathouse Loungerie reopens tonight after being closed for almost a month when structural issues forced more than 100 club patrons to evacuate a second-floor lounge. "CatHouse and Luxor management worked closely with MGM MIRAGE engineers and Clark County Building inspectors to address these issues and assure the safety of our guests and employees," all parties said in a statement Thursday.


Flamingo headliner George Wallace emcees the Review-Journal’s annual Best of Las Vegas awards show Saturday at the Zumanity Theatre at New York-New York. Tickets are available for $25 by calling 740-6815. The entertainment lineup includes: "Zumanity" cast members, Clint Holmes, the cast of The Second City, and Mosaic, plus appearances by more than a dozen local headliners. The show starts at 2 p.m. I’ll be joining several R-J staffers and introducing a couple of mystery guests.


At the Palms on Thursday, shooting the new MTV show "Rock the Cradle": Landon Brown (son of Bobby Brown), A’Keiba Burrell-Hammer (daughter of MC Hammer), Lara Johnston (daughter of Tom Johnston/The Doobie Brothers), Chloe Rose Lattanzi (daughter of Olivia Newton John), Crosby Loggins (son of Kenny Loggins), Jesse Money (daughter of Eddie Money), Jesse Blaze Snider (son of Dee Snider/Twisted Sister) Lil Al B Sure (son of Al B Sure) and Lucy Walsh (daughter of Joe Walsh/The Eagles). … Milwaukee Brewers teammates Mike Cameron, Ryan Joseph Braun and William Hall, sharing shots with a trio of Kansas City Chiefs cheerleaders at the Playboy Club (Palms) on Wednesday. … Chris Mihm of the Los Angeles Lakers, at Sushi Roku (Forum Shops at Caesars) on Wednesday after a family wedding. … Mike Tyson, taking in the Miss LAX contest at LAX on Wednesday. Also there: Nick D’Anna and girlfriend Ania Migdal from E!’s hit reality series "Sunset Tan." … At the one-year anniversary of "X Burlesque" at the Flamingo: Wallace, Lon Bronson, Mosaic, Sunset Thomas, the Alizma triplets, Nathan Burton and Marc Savard.


"Here’s a sure sign spring is around the corner: Donald Trump evicted a family of robins out of his hair." — David Letterman

Norm Clarke can be reached at (702) 383-0244 or norm@reviewjournal.com. Find additional sightings and more online at www.normclarke.com.

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