Rory Reid gets tough in ads on state education

Nevada truck salesmen might want to thank Rory Reid if there’s a sudden surge of schoolmarms and policy wonks on their lots.

A new television ad touting the Democratic nominee for governor’s education ideas and policy plans is wrapped in a style that mimics popular Ford truck ads featuring macho comedian Denis Leary.

The ad features a spokesman who evokes the fast, masculine delivery that made Leary famous before cutting to an image of Reid in a burly jacket.

Except instead of horsepower and payload, the manly spokesman references dropout rates and the economy.

"Nevada, we’ve got a crisis," the spokesman barks, before slyly slipping in some Leary-style, knowing irony.

"Not your lame mid-life crisis," he quips as the image of a cheesy, middle-aged man in a leather and leopard-print getup flashes on screen. "It is an education crisis, worst dropout rate, overcrowded classes."

It’s a dramatic stylistic departure for Reid, who trails Republican Brian Sandoval by double-digit percentage points in statewide polls and fares worst among male voters.

His previous education ad featured precocious children delivering the message before cutting away to the candidate who was seated in a school library. Also a departure from the previous spot, Reid, son of Senate majority leader Harry Reid, D-Nev., puts his last name in the new ad.

Sandoval spokeswoman Mary-Sarah Kinner slammed the content of the ad, which alleges Sandoval has plans to lay off teachers.

"You’d think that someone running for an office as important as governor would at least try to tell the truth," Kinner said. "Rory Reid’s attack ad is entirely false. He made it up. A sad commentary on where he plans to take this campaign and this state."

Democrats and Republicans complimented the stylistic and strategic value of the ad from Reid, who has raised more money than Sandoval and is using it to try to goad the Republican into engagement on the issues.

Democratic consultant Ronni Council says it presents Reid in a context that encourages voters to think of him like they would a thoughtful yet witty friend or neighbor.

She also said it appears Reid knows he needs to get within striking distance of Sandoval among male voters, who opinion polls show prefer the Republican by a margin of more than 20 percentage points.

"That is definitely a man’s ad," she said of the spot created for Reid by the Washington, D.C.-based Dixon/Davis Group. "I almost expect to see a truck driving across it."

That Reid would turn to a truck ad to appeal to men is no surprise to the people behind the Ford campaign.

"The truck audience is obviously male, and our media buy was football, so we packed in as much testosterone and attitude as good taste would allow," said Toby Barlow, executive vice president and chief creative officer for Team Detroit, the company behind the Ford ads.

Republican political consultant Ryan Erwin called the ad "well produced and likely to be effective."

But he added Reid "will catch some heat for this from those who claim it is a ripped-off concept and he’ll have to defend that."

Reid spokesman Mike Trask admitted the new ad was inspired by the truck commercial, but denied it is aimed specifically at male voters.

"A big part of our campaign, as you have seen, is we have serious, innovative plans," Trask said. "To get those out there into the public consciousness we needed to do something that doesn’t look like every other political ad."

The rapid-fire delivery of the speaker in the ad allows it to cover more ground in terms of highlighting Reid’s plan and taking digs at Sandoval. As far as substance is concerned, the ad simply wraps into a grittier package the claims that Reid has been making about Sandoval’s budget and education proposals.

It directs readers to a Reid campaign Web site set up specifically to attack Sandoval on education.

Central among the claims is Reid’s assertion Sandoval wants to lay off 5,180 K-12 teachers, a charge Sandoval flatly denies.

The Reid website uses material from Sandoval’s plan to solve the state’s short-term budget shortfall back in January to undercut Sandoval’s recently released education plan, which Reid calls a "pink slip agenda."

Reid translated Sandoval’s proposal to reduce the salaries of teachers and other state employees into layoffs, a logical leap he says is justified because as governor Sandoval wouldn’t have authority to reduce teacher salaries. That would require teacher unions agreeing to renegotiate contracts.

Sandoval has said in the past that Reid’s analysis is flawed because the teachers would likely come to the table for more negotiations rather than force budget cuts to be done by laying off employees.

During a public appearance last week in Las Vegas, Sandoval responded to the accusation his plans for education and budget cuts would result in mass layoffs.

"The essence of my short-term deficit plan was to avoid mass layoffs, so it sought an across-the-board salary reduction for all state employees to do just that, which is avoid mass layoffs," Sandoval said.

Contact reporter Benjamin Spillman at bspillman@ or 702-477-3861.

One of world's longest racetracks planned in Pahrump by 2020
The racetrack will be 16 miles long by the year 2020 according to Spring Mountain Motor Resort and Country Club owner John Morris. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Henderson police bodycam footage of officer-involved shooting
Henderson police released body-worn camera footage of an officer-involved shooting in a grocery store parking lot at 2667 Windmill Parkway on Aug. 12, 2018. (Henderson Police Department)
Robotics takes off at Las Vegas Academy
Las Vegas Academy’s robotics team made it all the way to the world competition last year, the first year the team competed. Zackary Perry describes how they programmed their robot to compete. The team is an example of what Tesla wants to have in every school in the state. (Meghin Delaney/Las Vegas Review-Journal)
Bicyclist suffers major head trauma in hit-and-run
A bicyclist was hospitalized with life-threatening injuries after a Thursday morning hit-and-run crash near the school formerly known as Agassi Prep. Police said the bicyclist was hit by a white SUV, which fled the scene. The injured man suffered multiple injuries including major head trauma. As of 9 a.m., Lake Mead remained closed between Martin Luther King and Revere Street while police investigate.
Las Vegas artist Dave Dave dies at 42
Dave Dave talks about his art and his life in 2016. (Michael Quine/Las Vegas Review-Journal)
Dave Dave, whose dad set him on fire in 1983, dies
Dave Dave, a respected Las Vegas artist who was badly scarred as a boy when his father tried to burn him to death in Southern California, died at Sunrise Hospital on July 15. He was 42. When he was 6, Dave's father tried to kill him by setting him on fire. He was given a sleeping pill and his bed at a Buena Park, California, motel was doused with kerosene. “I remembered being in a lot of pain,” Dave told the Review-Journal in 2016. “When stuff happens to you at that young of an age, you tend to block it out, but I remember the pain was excruciating.” Dave, who was born David Rothenberg, became close friends with Michael Jackson, who met him after the attack, which burned more than 90 percent of his body. “I wanted to meet him, and he wanted to meet me, and that just turned into a lifelong relationship that never ended,” Dave said. “It was amazing being friends with Michael Jackson. He was an amazing person.” Dave attended ArtCenter College of Design in Pasadena, California, and collaborated with various artists around Las Vegas, eventually selling his art to private collectors. Despite his challenges, he continued to live, thrive and create. Dave Dave
Homicide detectives investigate woman's death
Las Vegas police were called to Tahiti Village Resort early Wednesday after calls that someone had been shot. Police found a woman’s body between a parking garage and boiler room on the resort's property. A guest first reported hearing gunfire. There are no witnesses, but police will examine surveillance videos and look for clues. The woman was not identified, but a purse was found near the body. She did not appear to be a guest at the resort.
LVMPD Discusses Ross Dress for Less Shooting
LVMPD Assistant Sheriff Charles Hank discussed the 15th officer-involved shooting of the year at a press conference at Metro headquarters on Tuesday, Aug. 14. The active-shooter incident took place at the Ross Dress for Less store at the 4000 block Blue Diamond Road in the south Las Vegas Valley. (Madelyn Reese/ Las Vegas Review-Journal)
Metro Asst. Sheriff Brett Zimmerman on Aug. 8 officer-involved shooting
Metropolitan Police Department Assistant Sheriff Brett Zimmerman met with media Monday to discuss the details of the 14th officer-involved shooting of the year. (Madelyn Reese/ Las Vegas Review-Journal)
Clark County School Board president Deanna Wright on travel expenses
Clark County School Board President Deanna Wright says she followed proper expense protocol in trip to Florida last year.
Matt Kelly Elementary School hosted its third annual Back-to-School Red Carpet Program
Matt Kelly Elementary School hosted its third annual Back-to-School Red Carpet Program where community and business leaders joined to welcome students back with an inspirational welcome. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Shooting leaves 1 dead in southeast valley
A man was found fatally shot in the doorway of a squatter apartment after an argument ended in gunfire on Sunday night. Officers responded about 10:30 p.m. to the Silver Pines apartments and discovered the man in a breezeway in one of the buildings. The wounded man died at the scene, despite the efforts of another person, who tried to administer medical aid. Witnesses saw a man and a woman flee the scene, but were unable to give police a clear description.
North Las Vegas unveils new school crosswalk
North Las Vegas councilman Isaac Barron talks about the new school crosswalk in front of CP Squires Elementary School Monday, August 6, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
LVMPD Briefing on OIS #13
Assistant Sheriff Tim Kelly held a press conference to discuss details of the 13th officer-involved-shoot for the department in 2018. Video shows the moments before the suspect was shot. The shooting, which has been edited out, occurred as the suspect lunged at an officer outside the apartment. (Madelyn Reese/Las Vegas Review-Journal)
Sedan and semitrailer collide in south Las Vegas
An early Wednesday morning crash has left one person in critical condition. A sedan and semitrailer collided around 4 a.m. at the corner of Spencer Street and Serene Avenue. Police do not believe impairment is a factor in the crash. Spencer has been blocked off north of Serene while police continue their investigation.
Cybersecurity Professionals Flock to Las Vegas for Black Hat
Black Hat USA, the largest annual cybersecurity conference, is expecting a record 17,000 attendees during its six-day run at the Mandalay Bay Convention Center this week. One thing attendees have in mind is making sure they don't get hacked while they're there. (Madelyn Reese/Las Vegas Review-Journal)
Police chase ends with suspects captured in east Las Vegas
An early Tuesday morning chase ended with a car crash in an east Las Vegas neighborhood. Police were pursuing the vehicle, which they say was involved in robberies in Las Vegas and North Las Vegas, when the driver crashed at Owens and Statz Street. A man was taken into custody. A woman was ejected from a vehicle and taken to a hospital with non-life threatening injuries. The intersection at Mojave Road and Owens Avenue was shut down while police officers searched for the suspect and investigated. The intersection will remain closed for most of the morning.
Record number participate in Touro University Nevada White Coat Ceremony
Three hundred sixty-five medical students received their white coats during the Touro University Nevada White Coat Ceremony at the M Resort in Henderson Monday. The ceremony was developed to honor students in osteopathic medicine, physician assistant studies, nursing, occupational therapy and physical therapy as they accept the professional responsibilities inherent in their relationship with patients. (K.M. Cannon/Las Vegas Review-Journal)
Stop for school buses, urges CCSD
Clark County School District Police Department hold a mock traffic stop at Centennial High School in Las Vegas, Monday, Aug. 6, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Work Begins at Las Vegas Community Healing Garden
Crews moved the wooden Remembrance Wall at the Las Vegas Community Healing Garden on South Casino Center Boulevard Monday. Construction on a permanent wall is set to begin within the week. (Madelyn Reese/Las Vegas Review-Journal) @MadelynGReese
Man wounded outside Cottages apartment
Las Vegas police don't have a motive after a man was shot early Monday morning outside a northwest valley apartment. The man's mother called police to say her son had been shot. She called police around 1:15 a.m. Other people were inside the apartment but no one else was injured. Police are still looking for the shooter.
Ride new Interstate 11 segment in one minute
Interstate 11 opens to the public Thursday, providing sweeping views of Lake Mead, art deco-style bridges and a mural illustrating the construction of Hoover Dam. (K.M. Cannon/Las Vegas Review-Journal)
Miss El Tiempo 2019
Miss Teen El Tiempo and Miss El Tiempo 2019 were crowned at Sam's Town Saturday, August 4, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Las Vegas Woman Raises Awareness for Anxiety and Depression
Cassi Davis was diagnosed with anxiety and depression after the birth of her second child. After seeking help and support, she felt that there wasn't enough for support for those living day in and day out for those with mood disorders. She created the Crush Run, set for Sept. 22, to raise money for the Anxiety and Depression Association of America and bring together a community of people who live with the same conditions she does. (Madelyn Reese/Las Vegas Review-Journal)
North Las Vegas marks the opening of Tropical Parkway connector
The City of North Las Vegas, Nevada Department of Transportation and other partners celebrated the opening of the Tropical Parkway connector to Interstate 15 and the Las Vegas Beltway. The stretch of road will make access easier for distribution centers for Amazon, Sephora and other companies moving into an 1,100-acre industrial area rising near the Las Vegas Motor Speedway. (K.M. Cannon/Las Vegas Review-Journal)
Bighorn sheep with West Temple in background at Zion National Park
A bighorn sheep walks through Zion National Park (National Park Service)
Adult Superstore location closes after 45 years
The Adult Superstore on Main Street has closed its doors for good after 45 years. The shop, which offered a multitude of adult toys, novelty items and movies, opened in 1973. Four other locations remain open. A note on the front door tells customers, “We can’t fully express our sorrow.” Adult Superstore was awarded Best of Las Vegas adult store by the Review-Journal in 2016 and 2017 .
Funeral held for Las Vegas corrections officer
Department of Public Safety Correctional Officer Kyle Eng died July 19 after a fight with an inmate at the Las Vegas Jail. A funeral was held for Eng at Canyon Ridge Christian Church Monday, July 30, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
What Back-To-School Shopping Is Like For a CCSD Parent and Teacher
Laura LeBowsky, a CCSD special education teacher and mother of two, set out to shop for her children's supply lists at her local Walmart and Target. She was looking for deals to try to keep the total under $150, while also allowing Chloe, 8, and Brady, 6, some choice in what they wanted. (Madelyn Reese/ Las Vegas Review-Journal) @MadelynGReese
Businesses struggle to fill food manufacturing jobs
Chelten House is a family-owned food manufacturing company from New Jersey. They created a facility in Vegas five years ago and have struggled to find experienced workers in the area. (Marcus Villagran/Las Vegas Review-Journal)
News Headlines
Local Spotlight
Add Event
Home Front Page Footer Listing
You May Like

You May Like