(BPT) – If social media isn’t at the top of your list when starting your job-searching endeavors, you might find the process slow and tedious. That’s because social networks are the way nearly all U.S. companies are finding new employees, according to Jobvite.
As you finalize your resume and create drafts for cover letters, be sure to plan your social media strategy as well.
“Make sure you have a social media strategy to augment traditional methods such as face-to-face networking and informational interviews,” says Lyndsay Cooper, career services director for The Art Institute of Tennessee-Nashville, which is a branch of The Art Institute of Atlanta.
Check out the following tips to give yourself an edge in your job search.
* Brand consistency. Make sure your profile is professional and reflects the job you’re looking for across all social media platforms. Ensure your privacy settings are secure (especially on Facebook). On LinkedIn, make sure your profile is complete with skills and recommendations. On Twitter, link to your website, blog or online resume. And don’t forget Pinterest, YouTube, Google+ and Foursquare.
* Know your audience. Your audience on Facebook is different from your audience on Twitter or LinkedIn, so make sure your updates reflect that. On LinkedIn, share articles and blogs on industry-related topics. On Facebook, post more personal (but not too detailed) updates to remind your friends that you’re in the job market.
* Be proactive. Use social media to connect with recruiters, employers and employees of companies you’d like to work for. Join – and participate in – organizations, groups and blogs in your industry or alumni groups. Become an industry expert or thought leader.
* Research. Use social media to create your target list of companies, then research those companies and their employees. Use hashtags on Twitter to find jobs. For example, if you are interested in fashion, search #fashionjobs. Sites like Twellow let you search people’s bios and the URLs in their bios; you can easily find, follow and engage key employees of those companies so they get to know you before you approach them for a job. Prepare for a job interview by using social media to research the interviewer and find common topics to break the ice.
* Network online. Expand your network and engage others with similar interests by posting, sharing/forwarding, tweeting and retweeting relevant articles and blogs. This raises your online profile, and encourages others to do the same for you. Twitter works well for this.
* Know your online profile. Google yourself and make sure what you see is what you want it to be. Go to Klout.com so you can see your “klout” score, which reports how influential and engaged you are across platforms. Another great site is wefollow.com, a Twitter directory organized by shared interests or categories. Users can add themselves to the categories that best fit their interests.
Today, employers use LinkedIn, Twitter, Facebook and other social media to identify, recruit and check out new employees. The Internet has helped level the job search playing field by offering access to resources that enable you to identify and prepare for career opportunities. But it’s also offered employers access to more talented job candidates. A smart social media strategy can help you stand out and land the job you seek.
For more information about The Art Institutes, visit www.artinstitutes.edu.