Las Vegas will be one of four minor league markets to launch an initiative catering to Hispanic/Latino baseball fans, Minor League Baseball announced Monday.
The marketing blitz, known as Es Divertido Ser Un Fan — It’s Fun to be a Fan — will launch in August. As part of the initiative, the 51 will be known as the Las Vegas Reyes de Plata (Las Vegas Silver Kings) during Tuesday night home games, and will wear special caps and uniforms.
“One of the pillars of Minor League Baseball is to create an environment where all individuals feel welcome and included in our ballparks,” said Minor League Baseball President & CEO Pat O’Conner in making the announcement at Cashman Field.
Other franchises involved in the roll-out, which according to plan will be extended to all 160 minor league teams in the U.S. and Canada in 2018, are the Charlotte Knights, Kane County (Illinois) Cougars and Visalia (California) Rawhide.