The New York tabloids are known for their sensational headlines, but they sank below their usual standards this week in an attempt to fuel Super Bowl hype.
After Tom Brady made some tame comments at a pep rally Sunday, the New York Post and New York Daily News ran headlines on their covers Monday intimating the Patriots quarterback had guaranteed a victory over the Giants in Super Bowl XLVI.
The Daily News ran “Party of Jive,” with the subhead, “Hey Giants, Brady already talking about a victory bash,” while The Post ran a “Tom’s Talkin’ Trash” teaser on the front cover and the headline “Tom’s Taunt” on the back cover, with the subhead “Brady tells pep rally: Come back for bigger party after Supe.”
Here’s what Brady actually said: “I wish I could take all you guys to Indy with us. We’re going down there, and we’re going down there for one reason. We’re going to give it our best, and hopefully we have a lot more people at our party next weekend.”
Not exactly Broadway Joe Namath.
Giants safety Antrel Rolle came closer to guaranteeing a win, saying Monday, “We’re not going to be denied. … We have come here for one thing and one thing only, which is to win. We are expecting to win this game come Sunday.”
But neither New York tab featured Rolle’s comments on their covers Tuesday.
Giants linebacker Mathias Kiwanuka wasn’t bothered by Brady’s comments.
“I read his exact words and the way he phrased it,” he said. “Now, if he comes out and throws out some legitimate trash talk, then we’ll talk.”
Brady did fire a subtle shot at New York in a Boston radio interview Monday, but it was aimed at the rival Jets.
“I feel good for Shaun Ellis, playing for the Jets for all those years, not going anywhere, then he comes to us for one year and he’s playing (in the Super Bowl),” Brady said.
The Jets, who advanced to two straight AFC title games before this year, “not going anywhere?” Now that’s talking a little trash.
■ GRONK PARTY — Patriots tight end Rob Gronkowski has become a veritable folk hero in New England, inspiring “Honk for Gronk” signs and several songs, including “I Wanna Gronk,” a takeoff on Twisted Sister’s “I Wanna Rock.”
Gronkowski entertained reporters at Tuesday’s Super Bowl “Media Day.” When someone asked him to describe the pain of a high ankle sprain, he said, “Let me give you one.”
Also, when “Extra” host Maria Menounos told him she had a friendly wager that would require her to wear a Giants bikini if New York won, Gronkowski said it was nice to know there could be a positive if the Patriots lose.
■ CONQUERING CANCER — For Giants linebacker Mark Herzlich, a bone cancer survivor, the simple act of walking off the plane in Indianapolis was akin to winning the Super Bowl.
“2 yrs ago I was told I might never walk again,” he wrote on Twitter. “Just WALKED off plane in Indy to play in The #SuperBowl. #TakeThatSh*tCancer.”
COMPILED BY TODD DEWEY
LAS VEGAS REVIEW-JOURNAL