Cavaliers’ James passes Tiger Woods in brand value

Cleveland Cavaliers star LeBron James moved past golfer Tiger Woods as the most valuable brand in sports this year, according to Forbes.

The magazine listed James’ brand worth at $37 million, up from $27 million in 2013, compared with Woods’ $36 million.

Woods experienced a down year. Not only was he injured twice, but his worth dropped from $46 million, mostly as a result of EA Sports longer making the Tiger Woods video game.

James left the Miami Heat this summer to return to his hometown Cavaliers. His major sponsors include Nike, Coca-Cola and McDonald’s.

Third on the list was tennis player Roger Federer at $32 million and No. 4 was golfer Phil Mickelson at $29 million.

Forbes calculates endorsement income minus the average endorsement income of top 10 athletes in same the sport to come up with his rankings.

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