Cleveland Cavaliers star LeBron James moved past golfer Tiger Woods as the most valuable brand in sports this year, according to Forbes.
The magazine listed James’ brand worth at $37 million, up from $27 million in 2013, compared with Woods’ $36 million.
Woods experienced a down year. Not only was he injured twice, but his worth dropped from $46 million, mostly as a result of EA Sports longer making the Tiger Woods video game.
James left the Miami Heat this summer to return to his hometown Cavaliers. His major sponsors include Nike, Coca-Cola and McDonald’s.
Third on the list was tennis player Roger Federer at $32 million and No. 4 was golfer Phil Mickelson at $29 million.
Forbes calculates endorsement income minus the average endorsement income of top 10 athletes in same the sport to come up with his rankings.