Las Vegas Lights FC announce Zappos as jersey sponsor

The Las Vegas Lights FC haven’t released an official jersey yet, but they know which company logo is going to be on the front.

The team announced Wednesday that it has a three-year deal with online retailer Zappos to be the club’s jersey sponsor and exclusive e-commerce partner.

“Our club is proud to call downtown Las Vegas our home, and there is no more emblematic partner for us than Zappos,” Lights owner Brett Lashbrook said in a statement. “We have our sights set on breaking the traditional American sports model in many ways. We look forward to showing both Lights FC’s and Zappos’ commitment to providing a unique partnership that our fans can enjoy while continuing to help downtown Las Vegas grow.”

Zappos will be featured prominently on the team’s home and away uniforms, and also helped design the club’s kits. The company will also host fans at tailgate parties during the season at Cashman Field.

The Lights’ uniforms will feature Zappos branding on the chest, and once unveiled they will be available for sale at and at the Zappos Z Boutique on the company’s downtown Las Vegas campus. Jerseys will also be available for sale at the Lights’ home games, starting with the United Soccer League team’s exhibition game against Major League Soccer’s Montreal Impact on Feb. 10 at Cashman Field.

“This partnership gives us at Zappos the opportunity to help our community grow for our residents as well as sports fans everywhere,” Zappos Experience and Community Manager Loren Becker said in a statement.

Contact Ben Gotz at Follow @BenSGotz on Twitter.

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