UFC content is already broadcast by more than 30 TV networks in 28 languages in 145 nations. Now, the Las Vegas company plans to make fans out of just about anyone on the planet who has a TV screen, a mobile communications device or cash for an event ticket into a UFC fan.
A Las Vegas-based mixed martial arts organization that feeds fighters to the Ultimate Fighting Championship has scored a big sponsorship win, with adidas, one of the best-known brands in worldwide sports, deciding to be an endorsement partner.
Las Vegas-based Ultimate Fighting Championship, the mixed martial arts fight promotion company, has cracked down on a website that UFC officials said illegally streamed three of its recent pay-per-view fight shows on the Internet.
Sports fans are wagering thousands of dollars on the performance of professional athletes each day online, and it is all perfectly legal.
A golf center on Las Vegas Boulevard south of the Strip is undergoing a major rebranding.
In: TaylorMade Golf Experience.
Out: Callaway Golf Center.
Meet Christine Toledo, who makes a living as a matchmaker. A matchmaker with a twist.
Adidas is using the NBA summer games to showcase its new V-neck T-shirt jerseys, which made their debut with the Golden State Warriors last season, and the opinions, er, reviews are mixed.
Nearly a decade ago, the National Basketball League Summer League looked like a bunch of pick-up hoops games where green NBA rookies and roster-spot-craving veterans didn’t even wear matching team uniforms.
GameLoot, a downtown Las Vegas-based tech company, has launched its online fantasy sports business geared to the casual fan who wants an easier and quicker option to the time commitment demanded by traditional fantasy sports.
Ultimate Fighting Championship, the Las Vegas-based mixed martial arts promotion company, has expanded its global reach in the Asian market with planned MMA fight shows in Macau and Singapore in 2014.
