Professional Bull Riders Inc., which stages two annual bull riding events in Las Vegas, has appointed a new CEO as it transitions under its new owner, WME-IMG.
The renegade PBR still blazes its own trail, bringing a pool party, bikini contest, high-voltage concerts and, of course, tough cowboys trying to ride angry bulls to Las Vegas this weekend. The audacity even surprises the PBR founders.
PBR (Professional Bull Riders), the bull riding organization based in Pueblo, Colo., is pushing the marketing envelope for this weekend’s Last Cowboy Standing event in Las Vegas by giving it a spring-break theme in hopes of driving new and young fans to the sport.
Arguably the best bucking bull ever, Bushwacker capped his career in style Sunday by winning his third Professional Bull Riders world title at the PBR World Finals at the Thomas & Mack Center.
Breakaway leagues usually end up as broken dreams. But the Pro Bull Riders started 21 years ago in an Arizona motel room with $12,000 in a cowboy hat, and this week the riders compete for $2.2 million in the World Finals at the Thomas & Mack Center.
Eight-year-old Bushwacker, 1,750 pounds of bucking bull, is retiring this year and this week’s 2014 World Finals at the Thomas & Mack Center is the bull’s swansong.
Seldom does a day pass when bull rider Ryan Dirteater isn’t asked if that’s his real last name. Dirteater might be a cool last name for a cowboy, but it was ripe for getting picked on when the Oklahoma native was a boy.
You might have missed it amid all the Super Bowl weather reports, but Bushwacker the bull — the baddest bucking bull on the planet — announced his retirement in Oklahoma City the other day.