The casino industry is working to integrate gambling with esports, or competitive video gaming. But it’s already happening inside Las Vegas casinos — and has been since at least 2005.
It’s an industry that does not yet completely exist but is expected to generate millions of dollars. The emerging global esports industry generated $352 million in revenue in 2015 and is slated to generate $1.1 billion in 2019, according to a 2016 report
Getting new customers involved in more interactive experiences is going to be a big part of the future for casinos in the United States and around the world, participants in a major gambling conference predicted Wednesday.
They could have been rivals, but Nick Fotheringham and Jonathan Borchetta realized they’d make better business partners. The result is The Nerd, a new nightclub in Neonopolis, 450 Fremont St. “I wanted to do a comic-con-themed venue,” Borchetta said. “It’s a self-indulgence really. I wanted to fill it with cool stuff I liked.”
The Las Vegas Strip is getting its first space dedicated for competitive gaming when the Luxor transforms its nightclub into a multi-level esports arena.
GameCo, the first U.S. maker of video game gambling machines, hopes to raise as much as $30 million in a third round of funding as it seeks to launch more games and expand into new markets.
Golfstream, billed as the world’s first indoor laser golf course and private lounge, plans to conduct three different types of tournaments.
Nevada economic development officials will begin to attract more businesses associated with esports.
An innovative arena for video-gaming debuted Friday on the Las Vegas Fremont Street Experience to host the North American Halo World Championship Qualifier.