Lyft is offering up to $5 off the cost of rides during Life is Beautiful, an offer aimed at reducing the number of impaired drivers attending the three-day music festival set for next weekend in downtown Las Vegas.
From 12:01 a.m. Sept. 22 to 8 a.m. Sept. 25, new and existing Lyft users can receive up to $5 off one ride using the code RIDELIB.
The offer is part of the ride-hailing company’s partnership with Zero Fatalities, a Nevada Department of Transportation program that aims for eliminating death on the state’s roads.
Lyft will have a pick-up and drop-off area near the festival entrance at Carson Avenue and Las Vegas Boulevard, equipped with a lemonade bar and an air conditioned lounge.
NOTE: An earlier version of this story said the discount was good for two rides.
Contact Art Marroquin at email@example.com or 702-383-0336. Find @AMarroquin_LV on Twitter.