Allure to auction 10 condos

Auction One Las Vegas will hold a seller-initiated auction of 10 Allure Las Vegas luxury high-rise units today at 1 p.m. in penthouse No. 4001 in the downtown high-rise development located at 200 W. Sahara Ave.

“We only have 10 units available for sale through this special process,” said Sarah Prinsloo, vice president of sales and marketing for the 41-story, condominium tower located downtown. “These luxury residences are part of a limited group of previously cancelled purchase contracts, wherein the buying parties forfeited a significant portion of their deposits when they cancelled. Thus, Allure’s developer is able to offer these units for sale again at great prices.”

The 10 residences for auction include studio, one-, two- and three-bedroom units ranging from 662 to more than 1,800 square feet.

A recent Deutsch Bank report cited the high-rise development as being the most active closer in the past two months, and one of only four residential high-rise projects in the resort corridor actively engaged in the closing process.

“We have had tremendous success with our other sales programs and are always looking for creative new ways to attract buyers and deliver value,” said Alan Schachtman, senior vice president and principal of the Fifield Cos. “Our seller-initiated public auction gives us another opportunity to emphasize the great value that can be found at Allure.”

Greg Harelson, a 30-year veteran of the industry and Auction One Las Vegas owner and auctioneer, said, “A public auction is an innovative and exciting way to put high-rise home ownership back in the hands of interested buyers. It’s truly a win-win situation for both the developer and the buyer, as it not only provides a competitive pricing environment for interested homeowners, but also creates increased enthusiasm and energy in the market.”

The auction is free and open to the public. Interested buyers may register either by calling 699-8998 or visiting auctiononelasvegas.com. To view the units and to receive an extensive property information package with auction terms and conditions, visit the Web site. Additionally, units for auction will be available for viewing at 11 a.m. today. Winning bidders are required to have a 15 percent down payment.

The high-rise building offers, resident storage, valet parking, 24-hour security and Wi-Fi in all public spaces, including the outdoor pool deck. Allure has a fiber backbone so all units have a large bandwidth connection available for video and data. The project features feng shui design.

Also offered is Allure Now, the luxury condominium’s signature concierge service. The service aims to provide residents with a personal assistant and lifestyle management expert, and offers everything from assistance with moving in and furnishings to tee times and dinner reservations.

Allure is a project of The Fifield Cos., in a joint venture with CB Richard Ellis-Strategic Partners, ASF Realty and ABF Inc., an Andrew Fonfa investment company.

A national developer of luxury high-rise condominiums, rental apartments and urban office towers, The Fifield Cos. has created living and office environments in Chicago; Ft. Lauderdale, Fla.; Los Angeles; San Francisco; Las Vegas; and Honolulu. Fifield has developed and built more than 50 projects worth more than $4 billion in the United States.

The company also has 10 additional projects worth an estimated $1.4 billion under development.

For information about Allure, visit AllureLasVegas.com, the on-site sales office and models or call 699-8998.

The sales office is open 10 a.m. to 6 p.m. Monday through Saturday and noon to 5 p.m. Sunday.

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