ad-fullscreen

Anti-Obama DVD sparks newspaper sales — NOT!

 As you may know, last Friday the Review-Journal inserted a paid political DVD against Barack Obama. All of the television stations and local pundits did stories on the DVD. Before the DVD was inserted, we received a handful of complaints from readers (most of them appeared to come from a common source). For my take on the attempt to censor the ad, see my Sunday column here

 Now for the rest of the story.

On Friday morning in less that two hours, virtually all of our single copy newspapers were purchased. Were the Obama "brownshirts" buying up the newspapers to keep Las Vegans from seeing the DVD?

Not exactly. The DVD hardly caused a stir from a sales standpoint.

It turns out that on the same day the Review-Journal contained a hot coupon book from Coast Casinos. It caused a run on Review-Journals in stores and single-copy racks. We sold every Review-Journal we printed that day.

There’s a lesson in there somewhere. Maybe it’s this: Politics are one thing, but don’t get between a Review-Journal reader and his coupon bargains.

More info: Obama DVD, Las Vegas Obama DVD, Las Vegas News, Las Vegas Newspaper, Vegas News, Vegas newspaper, Anti-Obama DVD Las Vegas, Las Vegas Review-Journal, Las Vegas Review Journal, Review-Journal, Review Journal.

section-ads_high_impact_4
TOP NEWS
ad-315×600
News Headlines
pos-2 — ads_infeed_1
post-4 — ads_infeed_2
Local Spotlight
Home Front Page Footer Listing
Circular
You May Like

You May Like