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Boosting buyer power

The formation of the Mazda Alliance has dramatically accelerated Mazda sales in Las Vegas. The alliance represents Centennial Mazda, at 6225 Centennial Center Blvd. in the northwest, and Planet Mazda, at 6950 W. Sahara Ave.

The stores have joined forces to offer car buyers combined buying power, greater selection and convenient shopping.

The stores are celebrating the 2014 Mazda6 recently being named Popular Mechanics Car of the Year.

The new Mazda6 received a comprehensive reworking for the new model year that includes sleek, sexy sheet metal. Its clean, logical interior and power-train technologies produce some of the best fuel economy available in a gasoline-powered, nonhybrid sedan.

Popular Mechanics praised the 6’s Skyactiv 2.5-liter, 184-horsepower engine and its agility and responsiveness during testing. It also remarked on the functional, well-designed cabin and the degrees of available technology.

“The Mazda6 really impressed us with how well it delivers so many things modern car owners want: great mileage, fun road-handling, upscale features and looks — and remarkable value,” Popular Mechanics Editor-in-Chief Jim Meigs said.

“To be named Car of the Year by a publication as esteemed as Popular Mechanics is as flattering as it is humbling,” Mazda president and CEO Jim O’Sullivan said.

General sales managers Armen Sabondzhyan of Centennial Mazda and Tim Beyer of Planet Mazda are offering special incentives to buyers interested in the new Mazda6.

“While supplies are limited, our delivery schedule will allow us to accommodate all interested buyers,” said Alex Estay, general manager of both stores.

From the global debut of the capacitor-based regenerative engine braking system, i-ELOOP, to the North American introductions of the front collision-detecting Smart City Brake Support system and SKYACTIV-D 2.2-liter clean diesel engine, the 2014 Mazda6 has been the dynamic brand ambassador to shake up the midsize segment. By offering unmatched driving capability, excellent performance, striking design, exceptional safety and best-in-class highway fuel economy (40 miles per gallon), this four-door family sedan thrives on surpassing expectations.

Mazda6 vehicles, available in three trim levels — Sport, Touring and Grand Touring — are fitted with a SKYACTIV-G 2.5-liter gasoline engine, which can be paired with a choice of transmissions: the SKYACTIV-MT six-speed manual or SKYACTIV-Drive six-speed automatic. Featuring the lean, muscular character lines of the KODO “Soul of Motion” design language, the 2014 Mazda6 touts 184 horsepower at 5,700 rpm and 185 pound-feet of torque at 3,250 rpm.

Shapely and sophisticated, Mazda6 also offers a best-in-class coefficient of drag as low as 0.26 (Grand Touring only) and an Enivronmental Protection Agency-rated fuel efficiency of 25 city/37 highway/29 combined MPG when equipped with the standard manual transmission.

Automatic-equipped vehicles see fuel economy increased to an EPA-estimated rating of 26 city/38 highway/30 combined. When coupled with i-ELOOP, which is part of the Technology Package (Grand Touring only), fuel economy is a best-in-class EPA rating of 28 city/40 highway/32 combined mpg.

The SKYACTIV-D 2.2L engine is expected to go on sale in North America in late spring.

Final specifications and packaging information of the diesel engine and trim combinations will be announced closer to its on-sale date.

Named a 2013 Top Safety Pick+ by the Insurance Institute for Highway Safety, the all-new i-ACTIVSENSE suite of safety technologies uses sensing devices such as milliwave radars and cameras to support the driver in recognizing hazards, avoiding collisions and minimizing damage, should accidents occur. While these systems will not eliminate accidents, their intent is to minimize them and reduce the severity of a crash. Safety features vary by trim level.

Standard safety features for all 2014 Mazda6 models include six airbags (front, side and full side-curtain), whiplash-reducing front headrests, power-assisted ventilated front and solid rear disc brakes, anti-lock brakes with electronic brakeforce distribution and brake assist, daytime running lights, dynamic stability control, a traction control system, hill launch assist, a fold-away brake pedal assembly, a trunk entrapment release system, a tire pressure monitoring system, three-point safety belts for all seating positions, front seatbelt pretensioners with force limiters as well as lower anchors and tethers for children.

Touring models feature a blind-spot monitoring system and rear cross-traffic alert as standard equipment with the Smart City Brake Support system available as part of an optional package. Grand Touring models feature BSM, RCTA, SCBS and an adaptive front-lighting system as standard equipment. Forward obstruction warning, lane departure warning system and high-beam control are available as part of an optional package.

The manufacturer’s suggested retail starting price for the 2014 Mazda6, available at the Mazda Alliance, is $20,990. The Mazda Alliance features Las Vegas’ only two Mazda stores offering the complete selection of Mazdas, along with full service departments at each store.

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