Chapman Dodge Chrysler Jeep Ram and Chapman Value Center have long supported Southern Nevada’s Hispanic community. Chapman Value Center saleswoman Josefina Soto personifies Chapman’s dedication.

Every Saturday, Soto is at the Chapman-branded booth in the Broadacres Marketplace. This swap meet-style shopping center is family-oriented, full of entertainment and great deals — a natural fit for Chapman.

Soto, who was born in Durango, Mexico, takes great pride in educating her community and talking to them about the benefits of buying with Chapman and the incentives the dealership offers.

“I am 100 percent Mexican and take great pride in my heritage,” Soto said. “I’m very thankful for what I get to do to inform and educate the growing Hispanic community in our city on how to buy a vehicle. So many are unaware of the offerings we bring to them, so it’s my job to deliver that message.”

Soto has staffed the Chapman booth at Broadacres for nearly three years, rain or shine.

“At Chapman, we really go above and beyond for the Hispanic community,” Chapman Dodge Chrysler Jeep Ram General Manager Don Hamrick said. “Josie has been a fantastic liaison and we’ve instilled several efforts to give back to the Latino community, specifically through a scholarship program for Hispanic high school graduates.”

As a family-owned and operated company, Chapman lives by the “mi casa es su casa” philosophy.

The dealership that has its own bank, which helps customers re-establish or establish credit. The dealership runs television and radio advertisements in Spanish and has periodic radio remotes with Hispanic stations.

“Coming here is like coming to see family,” Soto said.

“We’ve built a loyal following and I have family members who bring back friends and other family members. I know that we’re helping them and it makes my time and efforts worthwhile.”

Chapman Dodge Chrysler Jeep Ram, 3175 E. Sahara Ave., sells and services new and used vehicles. To reach the dealership, call 702-457-1061 or visit Follow Chapman Dodge Chrysler Jeep Ram on Facebook and Twitter.

Chapman Value Center, 3470 Boulder Highway, sells and services new and used vehicles. Chapman Value Center is the home of Soto, a.k.a “La Prima.” Chapman continues to give back to the Latino community as the originator of a scholarship program for Hispanic high school graduates, “Señores and Señoras of Distinction.” The dealership can be reached at 888-299-0170 and at

Chapman Warm Springs, 1100 W. WarmSprings Road, sells and services vehicles from Chapman’s 26 Southwest locations. General Sales Manager Lawrence Ennis can be reached at 702-338-5900 or online at

Chapman Chrysler Jeep, 930 Auto Show Drive, sells and services Chrysler and Jeep vehicles.

It can be reached at 888-207-1687 or online at Follow Chapman Chrysler Jeep on Facebook and Twitter.

All dealerships are open for sales from 8 a.m. to 9 p.m. Monday through Saturday. Parts and service are open from 7 a.m. to 6 p.m. Monday through Friday and 8 a.m. to 2 p.m. Saturday.

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